Zero-based stall hard-core practical courses What is a stall? How to start the basic cognition of street stalls? Preparations for setting up stalls

Objective: Why set up a stall? Market tone: what should I do? Threshold: Is it difficult to set up a stall? Contrast: What do you sell to make money? Profit: Can you make money by setting up a stall? Cost: How to make a budget? What do I sell? Who should I buy for the preliminary work of the stall? Consumer group analysis

Option: What can I sell? Portrait: Who should I sell my goods to? Positioning: Where to set up a stall? Demand: How to price goods? Channel: where to purchase goods? Recognition: Why did you buy mine?

How do I sell it? Sales skill analysis, booth FAQ | FAQ

Drainage: How to attract passengers? How to solve the site power supply? ● Publicity: How to highlight the selling points? How to solve logistics warehousing? Display: How to arrange the booth? What can you do when it's windy and rainy? ● Deal: How to make a deal? How to deal with peer competition? After-sales: How to increase stickiness? Nanning Dazhong market daquan

The first step of preparation: know what you can do by setting up a stall through market research.

Let's take a look at the common types of stalls on the market at present:

Among them, the three categories with the largest proportion, from high to low, are:

Catering, clothing, ornaments.

At least in Nanning's markets and stalls, these three categories occupy the most important share and belong to the most popular category.

Many friends first feel that popular categories are popular and have a large sales volume. Being popular will definitely make money! Don't jump to conclusions yet. Before deciding to set up a stall, we should consider the following questions:

Do you have any hobbies?

If you are a business, not only to make money, but also to love it, then you will be willing to pay more energy and motivation for it. You are more willing to spend time studying this business and constantly improve yourself, so as to optimize your business model.

2. What are you good at?

If you are good at a certain field and do business in this field, you will have a natural advantage and have a higher understanding of analogy than the average person.

Because there is a major as the foundation, the iterative speed of product and business model upgrade will be faster than that of laymen.

3. What are your own resources?

If you have some kind of head resources, such as manufacturer relations, upstream channels and demand dynamics, even if you have a good relationship with the market administrator, it will become a big advantage for you to do stall business and a magic weapon for you to win. It should be noted that not all resources are high-quality resources, at least to meet market demand and relative scarcity.

Interest, specialty and resources, through combing these three indicators, I have a clearer understanding of my basic situation. Next, let's consider the next question, how to determine the category direction? There are three popular categories in the market just now: catering, clothing and accessories. As the current outlet, popular categories have several common characteristics: large demand, high profit and strong competition. Nowadays, many people see that others are doing things to make money and follow suit, resulting in heavy losses, often ignoring the fierce competition.

In the market, those who can insist on being popular categories are all excellent merchants. They have strong fighting capacity, and they can stand firm in the long encirclement and suppression of many competitors all the way to deus ex.

These businesses are battle-hardened, fully understand the rules of the game, have a keen sense of the market, have a handy interpretation of the relationship between demand and competition, and are familiar with the significance of setting up stalls. They firmly control the territory of popular categories. If you are a small white stall, you can stand on the radio and go to PK with these businesses. Do you think the odds are good?

What do we do? Our strategy is to combine our three indicators and make a correct evaluation of our combat effectiveness. If the three indicators are particularly prominent, then you have at least chips to compete with the strong. If the three indicators are average, we should avoid their sharpness, find a suitable position and concentrate on development.