The most effective marketing method of catering

In order to ensure that the activities can be carried out in an orderly manner, it is generally necessary to carry out the preparation work in advance. The plan is a written plan with strong operability, detailed rules and steps for specific actions, etc. The following are the most effective marketing methods of catering. The most effective marketing method of catering is 1

11, attracting attention and achieving drainage

People's attention is always attracted by special things, which is like the tall, special appearance or the better-looking one in the crowd will become the focus of people's attention.

For example, all kinds of online celebrity products that are still active today attract customers' attention by virtue of their unique attributes.

12. Deepening the memory and forming the repurchase

More and more attention has been paid to the environment of restaurants. Natural artistic conception, river and lake style, small bridges and flowing water, harbor scenery and so on frequently appear in restaurants, and a "landscaping style" is quietly blowing in the market.

Presenting special visual features to customers, becoming restaurant labels, leaving a deep impression on customers, leaving a mark on their memory, becoming an unforgettable memory point, thus achieving the purpose of repeated purchases.

13. Offline+Online Play in visual merchandising

Now all kinds of marketing costs are rising sharply. In the big data and light catering in the new era, only by means of online marketing, using Internet tools such as self-media, social platforms, online payment, videos, etc., can we interact more closely with consumers and shape the characteristics of food and beverage outlets to attract more online users.

14. Keep innovating

There is a diminishing marginal utility effect in economics, that is, the more you have, the less valuable it will be.

For example, when you are very hungry, you will feel very precious if you give you a steamed bread. This is your life-saving steamed bread. When I give you the second one, you will feel ok. When I give you the fifth and sixth one, you may not be able to eat any more. At this time, the value of steamed bread is not so important to you.

it's the same when we eat. if you eat the same dish every day, even if it's delicious, you'll get tired of it. The same is true of our customers. Some new customers are fine. If some old customers come to your restaurant for dinner, they will be fed up with the same food every day, and they will go to other restaurants for consumption.

in order to avoid this situation, our restaurants should keep the innovation of regular dishes to make consumers feel fresh, so that consumers will like to come to our restaurants for consumption.

15, reduce the troubles of consumers

In today's society where the pace of life is getting faster and faster, people are becoming more and more impatient. Many producers try their best to simplify their products, so that things that are too complicated for consumers to get started quickly are slowly being eliminated by the market.

As a restaurant, we should try our best to reduce troubles for consumers. We can win many customers by treating our consumers as children who can't do anything, and wrapping up all the things that customers find troublesome.

16. Benefit to consumers

One of the important reasons why Xiaomi Technology can become a leader in the industry in a short period of time is that it has benefited consumers, priced high-end products at civilian prices, and has been sought after by many consumers, and harvested a large number of rice noodles.

China is still a developing country. Many people are not getting rich. They like high quality and cheap things. When we do catering, we should also give benefits to consumers, so as to win more markets. For example, giving out some coupons and giving some small gifts to consumers will make our customers very happy. The most effective marketing method of catering 2

First, the summary and essentials of the implementation of the marketing plan.

trademark/pricing/important promotion means/target market

1. In terms of trademark, we need to locate a trademark suitable for our fast food restaurant, not too strict, so that everyone can have the warmth of going home for dinner. For example, the "homesick" fast food restaurant targeted at students.

2, pricing, the catering industry is a popular service industry, so the pricing must not be too high, because there are many restaurants of the same grade, so you should set the price at the same position as other restaurants, or if your purchase price is really cheap, you can use the low-cost strategy to seize market share, but if the food in your restaurant is really different from that in other parts of the region, you can use the differentiation strategy to occupy a certain market from the product differences.

3. Promotion means. At the time of opening, some preferential policies can be used to attract customers and make them pay attention to this newly opened restaurant. For example, with ID cards, students in different places at home can enjoy free special soup.

4. Target market: If you open a fast food near the school, the target market is the surrounding student groups.

Second, the current marketing situation

1. Market situation: According to incomplete statistics, the catering industry in China accounts for 31-41% of the total market share. China is a big country with great interest in eating, so various food and beverage outlets emerge one after another. Resulting in a large market share.

2. Competition: In such a large market share, the competition is definitely fierce. Now it is several multinational chain catering enterprises that can occupy a certain market share in China market. The market share of many domestic chain enterprises in China's catering industry is less than 2/3 of that of foreign enterprises. There are fast food restaurants around the school, but there is no fast food restaurant with the characteristic theme of homesickness.

3. Macro-environmental situation: This big problem can be roughly divided into two small problems: First, the consumer groups. On this issue, within a given range, we know what the food we like or like in this area by means of market research. Then take further tactics. Secondly, the demand situation, this problem is mainly to study the consumption level, consumption habits and some factors of demand supply for catering industry in this area. Students' living expenses average 711 yuan per month, while food expenses account for 411 yuan on average. The opportunity to choose a restaurant instead of a canteen is about once every two weeks. Most students in our school are foreign students. They can't easily go home to improve their food, so they are willing to choose a restaurant to adjust their lives.

Third, service strategy

Students hope to exercise their abilities and earn a certain living expenses through part-time jobs. It is easier for them to arrange their time by taking part-time jobs near the school, so they can hire student waiters at a low price. Students serving students can make students feel more cordial, and their quality is generally higher, which is different from training and education. The most effective marketing method for catering 3

1. Make good use of the circle of friends

As long as customers enter the store, they can make use of the circle of friends of customers, no matter how many passengers there are. Take 6 or 9 pictures of dishes and send them to a circle of friends. The copywriter can bring the address and activity information of the store and send a dish, which can reach the surrounding precise consumer groups. We just need to control the cost of giving away the dishes.

second, keep the old customers

scan the code to order food, drain all the customers to the company number, then register a customer service number and add all these old customers. If a store has 1111 die-hard fans, the store can live a very moist life. These 1111 fans are from these old customers. If you don't have the energy to maintain these old customers, you can recruit a part-time user to operate, and the return here is far greater than the part-time expenditure cost.

Third, forum promotion

I don't know if you still know what a forum is. No, it is actually valuable in obtaining information about local life. Like the local forum in Shenzhen, the activity is quite high, and it costs a certain fee to send advertisements on it. If you post and push down your own store, you don't have to pay, but try to write from the perspective of sharing, otherwise hard and wide will be deleted. Like the drainage of eating, drinking and having fun, it can also bring traffic in the forum.

fourth, new product marketing

to do a good job in catering stores, we must have the ability to research and develop new products, and once a month or three months, a wave of free tasting marketing activities will attract many people to the store to participate in activities, and with popularity, more consumers will be attracted to the store. Slowly, the traffic in the store will increase. The new product is a gimmick, and often engaging in some interesting gimmicks can enhance the human touch of the store and consumers will like it very much.

5. Low-price drainage

The most effective drainage method is always low price. If you have confidence in your own products and can keep customers, you can use low-price drainage. A 51% discount can attract many people to the store for consumption. For example, Shenzhen has a special channel for releasing low-priced activities, where a large number of foodies are gathered. This drainage activity should be limited, otherwise it will be snapped up as soon as it goes up.