JD.COM poverty alleviation "Running Chicken" project is an innovative e-commerce poverty alleviation project carried out by JD.COM Group. Jingdong Financial Jingnong Loan provides an interest-free loan of 4,500 yuan for each poor household, which is handed over to the local poverty alleviation office to provide poor households with a file card and a good credit record, and to carry out free-range running chickens. By scientifically recording the natural growth cycle of each chicken, the project can only be put on the market if it is kept free-range for more than 60 days and reaches 1 10,000 steps. It integrates intelligent monitoring, batch slaughter, processing and transportation to provide consumers with green and healthy running chicken products.
The price of each running chicken is 128- 188 yuan, and poor households can make a profit about 30 yuan by raising each chicken. As one of the projects with the highest participation of poor households in Wuyi County, Hebei Province, Running Chicken for Poverty Alleviation has helped over 1000 poor households in the past two years. The low-power running chicken end-to-end Internet of Things solution was adopted in the process of poverty alleviation running chicken breeding in JD.COM. Running chicken's movement steps can be seen in real time, and multi-dimensional scientific analysis of steps, chicken farm temperature and environment in the background can realize green, ecological and intelligent breeding, which can prevent systematic risks, provide credible breeding monitoring, help poor households improve their breeding level and enhance their ability of poverty alleviation and hematopoiesis.
2. Name of the case: Commercial banks give full play to their advantages, innovate services and tackle poverty.
Based on the resource endowment and development planning of poverty-stricken areas, Agricultural Bank of China focuses on supporting the development of characteristic industries, leading industries and leading enterprises in poverty alleviation, and promotes the income increase of poor households in various ways by establishing an interest linkage mechanism of "banks making profits, enterprises driving and poor households benefiting". In view of concentrated contiguous poverty-stricken areas, the Agricultural Bank of China has formulated a financial service plan for characteristic industries district by district. In 20 17, the "Special Action of 100 Excellent Characteristic Producing Areas" was launched, and 33 characteristic agricultural high-quality producing areas were selected among the key poverty alleviation counties in the country to give key support.
China Agricultural Bank also pays attention to financial innovation. Since 20 16, we have launched 3 1 innovative precision poverty alleviation loan products, four-card credit loan products of "drilling gold, silver and copper" and "precision poverty alleviation loan" products focusing on poor farmers and herdsmen. At the same time, the Agricultural Bank of China has made great efforts to build a "four-in-one" new channel service system of "physical outlets+self-service banks+Huinongtong service points+internet financial platform" in poverty-stricken areas, so that poor farmers can handle financial services such as withdrawing money and repaying principal and interest on poor microfinance loans without leaving the village.
3. Case name: Shanghai Pharmaceutical Co., Ltd. State-owned enterprises act as South brand Ejiao to help Xinjiang get rid of poverty.
Shanghai Shangyao Shenxiang Health Pharmaceutical Co., Ltd. pays close attention to industrial poverty alleviation and supports Kashgar, Xinjiang. In 20 16, Shanghai Shanghai Pharmaceutical Co., Ltd. actively helped local industries with advantages, cooperated with Xinjiang Jinhuyang Pharmaceutical Co., Ltd. on the cooperative project of South Colla Corii Asini, combined with the actual situation of the recipient areas, exerted its own advantages, made precise efforts, and activated local poverty alleviation and hematopoiesis functions. Shanghai Shangyao brought the essence of "smooth-skinned, double-sided" South Gelatin technology to Kashgar. Jinhuyang Pharmaceutical Co., Ltd. produces Ejiao according to relevant standards and technical requirements, and enters the Shanghai market by relying on the "Shenxiang" brand and sales network. After the cooperation between the two parties, Ejiao was quickly recognized by Shanghai residents.
4. Name of case: Wuliangye Group has taken many measures to help get rid of poverty.
Xingwen County, Sichuan Province is a key poverty alleviation and development county in Wumeng Mountain at the provincial level. Since 20 15, Wuliangye Group Co., Ltd. has helped the people in Xingwen County to increase their income and get rid of poverty. By the end of 20 17, with the help of Wuliangye, 26 poor villages in Xingwen county had "taken off their hats" and 99 14 poor people had been lifted out of poverty. Wuliangye Group donated 330 sets of sewing equipment to really help the poor people in the industry and solve the employment problem at home, and directly opened a poverty alleviation workshop in Maocun. Starting from the simplest outer packaging of wine bottles, we can realize the docking of production and marketing, so that the local poor people can find jobs at their doorstep, which not only takes care of their families but also increases their income.
Wuliangye Group also innovatively established the "order agriculture" model of "government encouragement+annual orders of leading enterprises+technical support of agricultural platforms+active participation of large growers" to guide farmers to embark on the road of "availability and sustainability". In 20 17, more than 5,000 poor households were supported through the mode of "base order" coverage. On 20 18, Wuliangye decided to establish the first phase of "poverty alleviation demonstration zone" in Xingwen county and other characteristic grain bases to explore a new model of village-level poverty alleviation.
5. Case Name: Country Garden Pairing Helps Rural Revitalization.
In 20 18, Country Garden helped in pairs in 14 poverty-stricken counties in 9 provinces and regions of China, taking industrial development and employment training as the main measures to help fight the tough battle against poverty. In 10 poverty-stricken counties such as Tiandong, Guangxi and Xingguo, Jiangxi, Country Garden started the seedling industry to help the poor, and cooperated with Country Garden Modern Agriculture Company to help the counties dig out the characteristic high-quality agricultural and sideline products, focusing on assistance and guidance.
At the same time, Country Garden combines rural demand and market demand, respects the wishes of the poor, cooperates with property companies and other units, adopts "order-based" employment training, and provides tens of thousands of jobs and free skills training for the poor by using its own industrial chain to promote the rural labor force, especially the rural poor labor force.
Extended data:
Behind precise poverty alleviation is extensive poverty alleviation. For a long time, because the data of poor residents are decomposed step by step after sampling survey, there are widespread problems of poor quality and low efficiency in poverty alleviation, such as: the number of poor residents is unclear, the poverty alleviation targets are often "estimated" by grassroots cadres, and the poverty alleviation funds are "scattered", resulting in "poverty alleviation every year";
Key counties are unwilling to "lift their hats off poverty", and the figures are falsified, occupying and wasting national poverty alleviation resources; Poverty alleviation by human feelings and relationships has caused social injustice such as helping the rich but not helping the poor, and even bred corruption. On the surface, extensive poverty alleviation is a problem in working methods, which essentially reflects the big problem of cadres and the masses' concept and ruling concept, and can not be underestimated.
References:
People's Network —— Case Analysis of "2020" Precision Poverty Alleviation