Question 2: What does internet plus mean? How to understand what internet plus is?
Internet plus) combines offline business opportunities with the Internet, opening up new market channels for traditional enterprises. Nowadays, the business of traditional enterprises is becoming more and more difficult and the cost is gradually increasing. However, internet plus's method can reduce the marketing cost and open up new market channels. For example, in Nanjing, a young man named Wang opened a fruit shop, and his business was very deserted. Later, his friends asked him to look for opportunities online, so he found someone to set up a website and sell his products through online channels. I didn't expect the monthly turnover to reach more than 300 thousand now, and it was also reported by local media in Nanjing. Of course, there are many ways to combine offline business with online business, but now the traditional business is Internet-based, which is an inevitable trend.
Second, how can we play around internet plus?
Internet plus, what you think is important means something to you; If you don't think it's important, it means nothing to you! For traditional enterprises and entrepreneurs, what we have to do is not to watch tourists, not to watch the excitement here. A new business phenomenon and business logic, we have to think about how to use it for me, because we are doing business seriously! Study if you don't understand; If you understand, just roll up your sleeves and do it.
If you want to move your business online, you need a carrier to show your products, either build a website platform or an online shop, because only in this way can others find you. In fact, it is very easy to be a website and apply for an online shop. The most difficult thing is how to get traffic. Traffic is equivalent to customers in our traditional business. The website can't get traffic without SEO optimization technology, and the online store can't get traffic without the technology of e-commerce operation. These are two mainstream Internet traffic promotion technologies, and they are also sharp tools for our traditional enterprises to explore Internet channels. Therefore, if you want to play around internet plus, you must learn these two technologies.
There are many tutorials in this field on the Internet now, but many of them are out of date, because the Internet is constantly changing. In order to avoid letting everyone learn wrong and outdated knowledge, I joined forces with awesome people on the Internet to form a group, and friends who want to learn SEO and e-commerce can come here to study. The top digits of this group are: 338, the middle digits are: 627, and the last digits are: 754, according to the data.
Third, to be a internet plus, you need to understand Internet thinking.
In view of some misunderstandings about internet thinking recently, let me talk about my views.
1. It is not because of the Internet that Internet thinking appears. But because of the development of internet technology and the constant impact on traditional business forms, this kind of thinking has been centralized. The reason is very simple. Productivity determines the relations of production, and the changes in technology and commerce of the Internet will inevitably bring about changes in the upper thinking mode.
2. Internet thinking is not the patent of Internet people. It is not because you are in an internet company that you have this kind of internet thinking, nor because traditional enterprises do not have this kind of thinking. Internet thinking is a way of thinking, which does not belong to any kind of people. There are also many people in internet companies who don't have this kind of thinking.
3. Internet thinking is not a panacea for all diseases, but it is not a virtual realm. Under the guidance of internet thinking, we can re-examine some of our original business habits. The habit of fragmented reading in modern society often leads to our little knowledge. It is a bit sad that many people misappropriate Internet thinking without a deep understanding.
4. Most people are using Internet thinking to do marketing, but few people complete systematic thinking of Internet thinking. After the case of selling burdock and pancake fruit was vomited by most people, a large number of people used internet thinking to package, sell TV, sell buns, sell bathrooms, sell homes, etc., and some even wanted to transform a brothel with internet thinking! On the other hand, marketing with Internet thinking itself is to gain attention, attention and traffic, and traffic thinking itself is also an Internet thinking.
So, how do you understand Internet thinking? It is also the nine thoughts of Nine Swords of Dugu that I summarized before, including: user thinking, simple thinking, extreme thinking, iterative thinking, flow thinking, social thinking, big data thinking, platform thinking and cross-border thinking.
Here I will tell you the business logic behind it ... >>
Question 3: Excuse me? Internet plus, what do you mean? Simply put, it is on the basis of the Internet,+various industries,
Internet agriculture
Traditional industries in internet plus
Internet plus catering industry
》》》
Question 4: What do you mean by "internet plus" at the two sessions? What does internet plus mean?
"internet plus" and O2O are very close in nature, and both emphasize the integration and interaction between the Internet and the network economy, and promote the transformation and upgrading of the latter; But "internet plus" has been given a broader meaning.
What is the real internet plus?
The core of internet plus is Internet thinking.
1, Internet thinking is relative to industrial thinking.
It often takes a long time for a technology to go from tool attribute, application level to social life. Jenny spinning machine changed from a new technology to textile industry, and then it was defined as the beginning of the industrial revolution, which affected the economic structure of the east and the west, and its span lasted at least several decades. The same is true of the Internet.
But because this influence is lagging behind, we are bound to be in the embarrassment of identity: the old system and the new era will form a dislocation of ideas on us. The more successful enterprises in the past, the more difficult the transformation. This is the "innovator's dilemma"-when faced with breakthrough technology, technologically advanced enterprises will face failure because of excessive adaptation to the original ecosystem.
Now many enterprises in traditional industries are facing this situation.
2. Internet thinking is a kind of thinking of business democratization.
The standard mode of thinking in the industrialized era is: mass production, mass sales and mass communication, which can be called the "trinity" of enterprise management in the industrialized era.
1) but in the internet age, these three foundations have been deconstructed. What is scarce in the industrialization era is resources and products. Resources and production capacity are considered to be the competitiveness of enterprises, but now they are not;
2) products are presented in the form of information, and channel monopoly is difficult to achieve;
3) Most importantly, the media monopoly has been broken and consumers have become producers and disseminators of media information and content at the same time. You can no longer hope to buy off the media and make popular goods in a one-dimensional and broadcast way to induce consumer behavior.
After these three foundations are deconstructed, the power of producers and consumers has changed and consumers have formed.
3. Internet thinking is a user-oriented thinking.
In the past, enterprises would also say that users are supreme and products are king, but this slogan is either self-promotion or really out of the moral self-discipline of business owners. But in this digital era, in the era of consumers, customer first is what you have to do, and you have to please users sincerely. Taobao seller's "seeing each other late, caring and loving" is a real emotion, because praise has become a valuable asset. The difference between democracy and autocracy is that the former should be kind to the people, while the latter is out of moral self-discipline. Therefore, one of the main criteria for judging a democratic society and an authoritarian society is how both sides treat morality.
How to play internet plus?
Internet plus, what you think is important means something to you; If you don't think it's important, it means nothing to you! For traditional enterprises and entrepreneurs, what we have to do is not to watch tourists, not to watch the excitement here. A new business phenomenon and business logic, we have to think about how to use it for me, because we are doing business seriously! Study if you don't understand; If you understand, just roll up your sleeves and do it.
What is the real internet plus?
If you want to move your business online, you need a carrier to show your products, either build a website platform or an online shop, because only in this way can others find you. In fact, it is very easy to be a website and apply for an online shop. The most difficult thing is how to get traffic. Traffic is equivalent to customers in our traditional business. If we let the website get traffic, it is inseparable from SEO optimization technology. If online stores get traffic, it is inseparable from the technology of e-commerce. These are two mainstream Internet traffic promotion technologies, and they are also sharp tools for our traditional enterprises to explore Internet channels. Therefore, if you want to play the Internet, you must learn these two technologies.
There are many tutorials in this field on the Internet now, but many of them are out of date, because the Internet is constantly changing. In order to avoid making everyone learn wrong and outdated knowledge, I joined forces with awesome people on the Internet to form a group, and friends who want to learn SEO and e-commerce can come here to study. The first digits of this group are: 2 15, the middle digits are: 13, and the last digits are. You can find it by combining them in order. What I want to say is, unless you want to learn this knowledge and strive for an internet opportunity for yourself, don't come just to join in the fun.
Third, for those who visit the industry.
You can do many things in the world if you want to ... >>
Question 5: What is the cultural significance of the Internet? I don't think it's a question of cultural significance, but a new business model and business expansion.
Question 6: What does internet plus mean? Generally speaking, "internet plus" is "various traditional industries in internet plus", but this is not a simple combination of the two, but the use of information and communication technology and Internet platform to deeply integrate the Internet with traditional industries and create a new development ecology.
For decades, "internet plus" has transformed and influenced many industries. At present, e-commerce, internet finance, online travel, online film and television, online real estate and other industries that are well known to the public are all representative works of internet plus.
That is to use the Internet to integrate the development of other traditional industries.
Question 7: What does "internet plus" mean at the two sessions? Several meanings of "internet plus"
At present, "deconstruction" is very popular, whether it is business, industry, film or music, it will be completely new because of deconstruction, and at the same time, it can also make people see through some of its essential things. To put it bluntly, it is to explain a word or a thing in a more understandable language, dig out its connotation and show it to users.
The first connotation of "internet plus" is "Internet thinking+". The first step for traditional enterprises to integrate into "internet plus" is to understand the Internet, so understanding Internet thinking is a basic start. What is Internet thinking? In the long-term development of internet business model, many internet companies have accumulated a large number of cases and data, which is enough for them to sum up a set of methodologies suitable for their own development. This methodology can be regarded as Internet thinking. Internet thinking is summed up by internet companies, which is more suitable for online business model, so it is not suitable for offline operation of traditional enterprises. "internet plus" requires traditional enterprises to understand Internet thinking first, and then explore new business models in combination with the actual situation.
Typical Internet thinking includes Lei Jun's seven-character formula of "concentration, extreme, reputation and quickness", as well as other Internet thinking such as ecological thinking, platform thinking, free thinking and cross-border thinking. It is these rich Internet thinking that constitute a wide variety of Internet business models. Internet thinking is like the standardized process of catering enterprises, which is characterized by rapid replication. However, Internet thinking is not everything. At present, there are more so-called "⒎⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌⒌9
Internet channel+
In the eyes of some netizens, the Internet is a tool. Just like age of steam and the electric power era before, these tools liberated more labor and engaged in more work, which brought greater convenience to production and life. As a tool, the great contribution of the Internet is that after the arrival of the Internet 2.0 era, the Internet has become a new channel for business marketing and trading. This channel is the same as other offline channels, but it is more efficient. Online payment makes it easier to buy goods, and there are more kinds of goods online. What's important is that the internet channel has increased the market of merchants by more than ten times, completely breaking through the concept of region, and it is also possible to sell goods to further places without a regional agency mechanism.
Internet plus's business model is successful, because the Internet has created a new marketing and supply channel in business. With this channel, all transactions are not a problem. Theoretically, any commodity in any industry can be traded online. Since the birth of e-commerce, basically all the goods you see have been put into online shopping malls. Therefore, when discussing "internet plus", we should study the attribute of "Internet channel+". Whether B2B or B2C, channels are an important part of Internet transactions.
Internet platform (ecology)+
The Internet has developed into the era of 3.0 and entered the era of comprehensive services in internet plus. In addition to a particularly large market, large-scale online merchants have despaired of those industries that are not big enough, but a large number of industries need Internet services. Big businesses simply make a website that only serves sellers and buyers, but they are not engaged in this industry. This is the main platform we have seen so far. E-commerce platform, logistics platform, social platform, advertising platform and other platforms are available. Later, these platforms began to be vertically subdivided, and more professional platforms such as beauty, fresh food, alcohol and footwear appeared. The essence is e-commerce, integrating social, logistics, marketing and other tools, providing maximum services for buyers and sellers, and earning service fees by profit model.
These platforms are getting bigger and bigger, and they are not limited to their own industries. They attracted more technologies and service providers through the platform and started cross-border development. For example, social platforms can do games, e-commerce and hardware, and e-commerce platforms can also do literature, movies and sports. These platforms will do almost all kinds of hot industries that can be seen at present, and some seemingly unrelated businesses have also been included in their strategic development needs. The way to achieve this goal is through cooperation with other enterprises and mergers and acquisitions. What they can do, what they can't do or don't want to do are all handed over to others, thus forming an internet ecology similar to the natural ecology with the value chain.
Traditional enterprises can be integrated into the "internet plus", on the one hand, they can be their own platform or ecology, on the other hand, they can also join a flattening in the early stage ...
Question 8: What is the significance of Internet technology to China's economic development? The development of the Internet has accelerated the pace of cross-border integration among industries. Traditional industries such as medical care and education have found new development space and created new economic growth points under the influence of the Internet. Cross-border businesses such as online lending, crowdfunding and Internet payment have also injected new vitality into the traditional financial industry. Especially in the traditional industrial field, intelligent manufacturing, intelligent transportation, smart home and so on have gradually moved from concept to reality and entered a period of rapid development.
Question 9: What influence has the Internet brought to our study and life? On the Internet, we can communicate with each other, learn and increase our knowledge, and avoid the trouble of shopping. Online shopping can save time and energy. You can easily find the information you need by browsing the web. You can play online games by yourself through the internet, and don't bother to find friends to accompany you; Through the logs and blogs on the network, you can show your talents; Through network communication, you can answer difficult questions or do business ... With the development of science and technology, computers will become more and more advanced and widely used. Its appearance has brought us many changes, and people can write accurately through computer operation. These are the benefits of surfing the Internet. The network has built a new communication platform for us. Network is a double-edged sword. While accelerating information exchange, promoting knowledge innovation and promoting economic development, its negative effects have also begun to appear.
Question 10: What is the significance of speeding up the Internet in our province? It is the general requirement to build a well-off society in an all-round way, promote the deep integration of new technologies, new models and new concepts of the Internet with various fields of economy and society, accelerate the construction of "Broadband Anhui", develop a new format of integration of the Internet and industry, expand a new mode of online livelihood services, improve the level of public services, and create new advantages and new kinetic energy for economic and social development.