Color matching:
First, color matching should follow the principle of contrast. Generally speaking, color is compared from the aspects of purity, lightness and hue, light and shade, light and shade, cold and warm. Color contrast can easily stimulate visual impact. On the other hand, the principle of color contrast is also a foil. In order to better express the theme, people often need to use many related elements to set off the theme. This principle is universal. Not only graphic design, post-production, film and television production, music and many other art forms are like this.
Second, the experience and law of color
Experience 1: The golden rule of color 6: 3:1; Experience 2: Don't forget black; Experience 3: extracting color from nature; Experience 4: Color contrast.
On typesetting skills
1. The visually most beautiful squares are vertical 1.00 and horizontal 1.03, the visually most beautiful rectangles are vertical 1.00 and horizontal 1.62, and the visually most perfect ellipse is1.
Secondly, in a certain layout area, making full use of different layouts and guiding the visual process reasonably can transmit information more accurately and quickly. The most important content in the advertisement should be placed in the place where the vision first arrives in the layout.
Thirdly, reasonably guiding the visual flow can make the advertising audience read every content clearly according to the designer's ideas.
The composition types of layout include horizontal composition, vertical composition, centripetal composition and arc composition, and the forms include symmetry, balance, blank space, contrast, rhythm and division.
The symbolic meaning of verb (verb's abbreviation) line.
Straight line: tall and straight, steady, resolute and powerful, mostly used to show the masculine curve of men: graceful, gentle, lyrical and hesitant, mostly used to show the femininity of women. Horizontal line: stability, silence, emptiness and broadness; vertical line: dignity, solemn and stirring, clarity and infinite diagonal line: impulse, danger, collapse and loss. Sawtooth line: anxiety and anxiety.
Six, when several different pictures appear on a page at the same time, they attract the audience's visual attention is the same, generally in the following order gradually reduced.
People-animals-still life-scenery-
Seven, the same picture after cutting, often change the visual intensity, its intensity generally has the following rules: eyes-face-upper body-whole body-whole body with scenery or other background.