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Why is Shu Qi's No.4 kitchen losing money and earning money?
There is a restaurant at the top corner of Shimao Gongsan Shopping Mall near Beijing Workers Stadium. Familiar guests need to take the escalator twice to get here. Occasionally passing guests may be attracted by the neon signs with abstract colors in the restaurant. If you look at the photo wall at the door, you can find the mystery: this low-key restaurant is actually a star shop, and the star proprietress is Shu Qi, the goddess who is popular on both sides of the Taiwan Strait.

This restaurant, named Kitchen No.4, is the only one invested by Shu Qi in Chinese mainland besides kiki Restaurant in Taiwan Province and Mala Tang in JiNing. From the modern decoration style to the simple but novel menu, few people would have thought that this store has gone through its tenth year. But it is too obvious to make a loss, because the three highs and one low of catering are too obvious, and the cost of materials and centralized processing are good choices to reduce costs. For centralized procurement, the cost savings are very obvious. In the case of fierce competition and high elimination rate in Beijing catering industry, it is very difficult for new restaurants, especially innovative brands from other places, to open for three years. The No.4 kitchen has been quietly operated for ten years, and it has the internal strength and unique personality of catering in Taiwan Province Province in terms of concept, products, management and service.

Night market culture is an important part of food culture in Taiwan Province Province. The night market in Taiwan Province first appeared in the center of the old city. It gradually formed a market by gathering food stalls and operated in the form of opening every night, which is a unique cultural phenomenon in Taiwan Province Province. In the night market, visitors can find all kinds of snacks in Taiwan Province Province, as well as all kinds of groceries and costumes, and fully experience the customs of Taiwan Province Province.

Kitchen No.4 moved this night market feeling to Xiaoyun Road. In this surrounding environment, the new store naturally introduced the "bento" from Taiwan Province Province into bento. The crowd effect here is more obvious, but the competition is fierce and unusual. Both Shu Qi and Fang Yongming firmly believe that quality determines success or failure. By starting the central kitchen mechanism, they ensured that the appearance and quality of the box lunch were the same as those of the main store: "The dishes cooked in our No.4 kitchen have certain requirements for standards, and we are not afraid of experts testing us or small shops competing with us."

Night market culture is an important part of food culture in Taiwan Province Province. The night market in Taiwan Province first appeared in the center of the old city. It gradually formed a market by gathering food stalls and operated in the form of opening every night, which is a unique cultural phenomenon in Taiwan Province Province. In the night market, visitors can find all kinds of snacks in Taiwan Province Province, as well as all kinds of groceries and costumes, and fully experience the customs of Taiwan Province Province.

Kitchen No.4 moved this night market feeling to Xiaoyun Road. In this surrounding environment, the new store naturally introduced the "bento" from Taiwan Province Province into bento. The crowd effect here is more obvious, but the competition is fierce and unusual. Both Shu Qi and Fang Yongming firmly believe that quality determines success or failure. By starting the central kitchen mechanism, they ensured that the appearance and quality of the box lunch were the same as those of the main store: "The dishes cooked in our No.4 kitchen have certain requirements for standards, and we are not afraid of experts testing us or small shops competing with us."