Zhonghui Design (professional LOGO design company) Answer:

A successful supermarket logo can create a brand image and a sense of quality, and maximize the effect of attracting consumers by products and services. The following is how to design a logo that highlights the characteristics of a supermarket:

1. Select related topics:

For the design of supermarket labels, we can extract key elements from supermarket types, positioning and products sold. For example, a fresh vegetable supermarket can be designed with vegetables and basic elements, and refined with comprehensive consideration of market positioning.

2. Selection of shapes and colors:

In LOGO design, it is also very important to choose appropriate shapes and colors. Different colors and forms can be used for different market positioning and product categories. Usually, red, green and yellow are used to symbolize the standard module and design it.

3. Font selection:

Fonts should have enough styles to match the theme, promotion and brand concept of supermarkets. Common ones, such as Gu Luobu's imitation of Song Dynasty and bold, are steady, although modern round characters have also become the favorite of merchants.

4. Respond to the demands of merchants for consumer care:

In the design of supermarket LOGO, it is beneficial to emphasize service and pay attention to the signs of consumer demand. For example, the LOGO of Taobao Supermarket is intended to win over the vast number of young users and directly declare that people's lives have changed from here.

5. Highlight the iconic elements:

When designing, you need to add some iconic elements to the LOGO so that consumers can quickly record and form their own memories of the supermarket. For example, the use of star-shaped design symbols and red in Wal-Mart trademarks is very attractive.

6. Unconventional use of fonts:

For specific products or promotional activities, unconventional fonts can also be used to attract customers' attention and enhance brand effect. However, attention should be paid to maintaining relative balance and thoughtfulness in use, and actively adapting to market development trends and customer preferences;

in short, when designing the supermarket LOGO, we need to start with the most basic elements, such as identifiability, conciseness and distinctiveness, and polish every design detail carefully and patiently. At the same time, as a supermarket, we need to grasp our own positioning and store style, create a good consumer experience, and pay attention to product quality, so that LOGO can really bring value to the brand.

original logo design works by zhonghui design

the above contents are the answers of professional logo design company-zhonghui design (Beijing zhonghui avenue consulting co., ltd.), hoping to help everyone.