1. The advertising industry is 3%, and e-commerce belongs to modern service industry. After the reform, the small scale is 3%, and the average taxpayer is 6%.

2. In the past, this kind of business can be taxed according to the difference of business tax. According to my understanding, it is also the difference, but you'd better know about the policies with the local tax authorities. The tax policies in China are varied in local implementation;

3. Of course, there is no ticket;

4. It should be aimed at the second question. No matter how the tax is determined, it is not considered as income in accounting, because it does not meet several characteristics of income. Talk more about tax matters, and try not to recognize them as income. The boss will think you are very capable.