Yinchuan Xixia beer has Xixia brand 9, 10, 1 1 light beer, Ningshen brand 9, 10 light beer. The company attaches great importance to product quality and produces in strict accordance with the quality standards of GB4927 beer and GB4544 glass bottles. The product qualification rate is always maintained at 100%. Xixia brand beer is a famous brand product in Ningxia, a famous trademark in Ningxia and a favorite product of consumers.

"Xixia" brand and "Ningshen" brand beer enjoy a high reputation in Ningxia, and are also favored by consumers in surrounding areas such as Shaanxi, Inner Mongolia and Gansu.

Extended data:

1978 In March, on the eve of the establishment of the basic national policy of reform and opening up, the Planning Commission of the autonomous region approved the construction of Yinchuan Brewery. "Reform and opening up is an opportunity for the birth of Xixia beer". Yinchuan Beer, the predecessor of Xixia Beer, can be said to be the first batch of beer enterprises to set up factories in Ningxia after China's reform and opening up.

1April 1980, the brewery was completed and put into production, and "Xixia Beer" came out. In the following two decades, Yinchuan glass bottle factory, Zhongning Brewery and Dawukou Brewery were successively merged and acquired, and Xixia Beer Group was established in1999165438+10. Xixia beer was born with a local cultural brand. According to the naming convention of domestic beer brands, they are generally named after the place of origin.

In 2007, Carlsberg Denmark entered Xixia Beer. Due to the different social systems and cultural backgrounds, the resulting business philosophy, management thinking and corporate behavior are very different. As a "Sino-foreign joint venture, foreign holding" local beer enterprise, the integration of capital will inevitably bring about cultural integration.

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