Self-cultivation of DIY stall owners

Product classification trend? Exquisite teaching skills

Strict quality control? Fine creation of vision

Excellent sense of service? Strict cost control

Precise positioning of roles

First, let's look at all the participants in this matter. Venues/organizers/manufacturers/consumers form a simple four-way relationship in the organizational structure of [manufacturers]. If you want to make your business last, you must find a way to benefit all four characters in this chain. First of all, it is a place. Why did he divide a region into a market? What kind of face does he need? Where does he make money? What does the marketing department do? So the organizer, why did he take the lead in doing this market? What relationships does he need to maintain? What is persuasive investment promotion? How to continuously build the image of the market? Only by understanding the needs of each role can we know what the role of DIY stall owner should do.

* * * vibration with the same frequency, mutual benefit * * * the same body, for the * * * power event.

Trend of product division of labor

DIY has many subdivisions. There are organizations focusing on DIY warm-up group building in the market, and there are hundreds of DIY projects alone. Can every project be moved directly to the stall for commercial use? This is the first thunder that every DIY vendor can easily step on. Experienced DIY stall owners can have a good idea of the projects that can really make money in the market and don't add them easily. The trial and error cost brought by market education will slow down the pace of its own development, but it will be lost if it goes astray. For example, DIY shoes, DIY T-shirts, DIY wood arts, these seemingly dazzling projects, you have to achieve a certain scale system to incite profits, but if you throw them directly at the stall, will you make money? Is the market bad or not? Did someone pay for you?

How many people are crustily skin of head marketing, in fact, they know it well.

Exquisite teaching skills

DIY is a manual work, which requires high practical operation. In the process of sales, it is inevitable to encounter customer consultation and help. How to dye this Catharanthus roseus blue? How to match the color of Stardew? How to flatten cream glue? Can you help me frame a flower here? Although the principle of DIY stall is that the stall owner needs to deal with the complex parts and leave the most experienced simple parts to the guests, it is inevitable to help the guests solve countless problems on the spot. This is very different from placing goods, either selling them directly or sending them to the guests themselves, while DIY stall owners need to assume the role of teachers and have to teach the guests. The process is pleasant and the completion is high, which makes the guests feel that the money is well spent.

This requires DIY stall owners, first of all, to be professional and excellent, and secondly to know how to guide and teach.

Strict quality control

The quality of DIY stalls is discussed from several aspects. The first thing is to show the quality of the samples. If the materials are handmade, the guests will not stop spending if they pass by and have no desire to see them. Then there is the quality of accessories made on site. If the sample is amazing, the guests find that there are few kinds of accessories to choose from and the quality is poor when they actually experience it. In addition, they will have a sense of resistance in their hearts, as well as the quality of packaging materials. This is an easily overlooked point. Someone went to the cream booth to make jewelry boxes, and the effect was not bad. Unexpectedly, the stall owner took a live-style snack box to pack, and the guests took it away without even thinking about it. Finn Li Dacheng and I know that packaging must not be too cost-effective, and delivery is very important. Guests should take this thing with them when shopping. Good packaging can make guests full of desire to share, and they will be confident when shopping with it, so as to form a perfect consumption experience from beginning to end.

Fine creation of vision

How to build the vision of the booth? We have consulted many excellent colleagues, and generally speaking, they have made great efforts in the following places. The first is the light, the color temperature should be warm, the front light should be used, and the four spotlights should start. Hanging eight conditional lights is not a problem. We have all seen sixteen lights, and lighting the lights for blind passers-by is also a skill bonus. Why do you want positive light? On the one hand, it reduces the light pollution to guests; On the other hand, the backlight can't see anything except the outline. Then, the ladder is displayed. The best player in this field is a jeweler. We must learn from them. The richer the height difference, the better. All kinds of ups and downs create a city-like skyline, and with all kinds of scattered display shelves, it reduces visual fatigue and highlights liveliness and fun. Then there is the color system, preferably unified or classified, so that guests can feel the beauty of a chromatographic sequence instead of chaos.

Excellent service consciousness

Stall sales belong to the service industry, and stall owners have to be ready to receive customers at any time. Actively and enthusiastically introducing products, actively guiding guests to try them out, and timely praise and recognition are all basic skills. Share a negative case with you. There is a sister stall that makes DIY cream glue. She sits on the stall and plays with her mobile phone every day, waiting for the guests who are willing to take the bait. Once a guest asked: Hello, what's the point of making this cream glue? Sister didn't look up: it doesn't make sense, it's just fun! The guests all picked up the materials and prepared to play. When they heard this, they put them back and left. There is no point in saying your products in front of the guests, and those who set up stalls and those who don't set up stalls are silent after listening. Giving meaning and value to one's own products can trigger the customer's claim of closing the case, which is an indispensable part of the service system.

Strict cost control

The experienced old stall owner has a steelyard in mind when calculating the cost. So, how to control the cost of DIY stalls? It's a long story Take small accessories as an example, we will get goods in three categories, one is positioning [exquisiteness], the other is positioning [winning in stability], and the other is positioning [not failing]. The three types of products have different costs, different effects, different purchase quantities, and different proportions of on-site mix and match, among which the proportion needs to be balanced. First of all, make sure that the guests have enough choices, secondly, make sure that the finished products are not bad, and finally, make sure that your materials can withstand consumption and don't feel bad. How to guide customers to choose accessories through samples, how to increase additional costs, how to make small and wide, and how to bundle sales and dilute costs? The doorways inside are all knowledge, which is difficult to describe in a few words.

Buddhist management is occasionally shared.