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Just after the announcement of turning losses into profits, Ajisen Lamian Noodles exposed the scandal of misappropriating company funds.

13 In March, Ajisen (China) Holdings Co., Ltd. announced that through a detailed review of bank records, it was determined that Liu Jiahao, the former chief financial officer, misappropriated the company's funds by cheque fraud during the period from 20 12 1 to 20 18 1, with the maximum amount of 20. Previously, in 20 18 and 12 months, when Ajisen China first discovered that its chief financial officer was "inside job theft", the amount involved was only1795,000 Hong Kong dollars (about RMB154,000 yuan).

According to public information, Liu Jiahao, 44, has been the chief financial officer of Ajisen China since 2008, and concurrently serves as the secretary of several subsidiaries, with over 65,438+05 years of auditing and financial experience. At present, Ajisen has dismissed Liu Jiahao and reported the case to the Hong Kong police.

Ajisen Spicy Noodles is a fast leisure restaurant chain brand with spicy noodles as its main brand. 1968 was founded in Kumamoto prefecture, and 1996 was introduced to China. By June 30th, 20 18, Ajisen Spicy Noodles had more than 700 stores in China. Just the day before the announcement of misappropriation of funds, Ajisen China just released a performance forecast, predicting that the performance in 20 18 will turn losses into profits.

From scratch to Queen Lamian Noodles

On 1995, Pan Wei signed up for a Hong Kong businessmen's delegation to Germany, Italy, Japan and other countries to look for business opportunities, but she didn't know that this decision would make her the richest restaurant in China.

From 65438 to 0988, Pan Wei, who grew up in Shaanxi, moved to Hong Kong with his parents. In order to support her family, she failed to continue her studies, but taught herself finance and English while working. During a trip to the countryside to buy corn, Pan Wei found that corn at 50 cents per catty could be sold at three times the price after simple packaging.

Pan Wei knows his own way and is determined to start his own business. After screening and packaging the grain from the north and south of China, he sold it abroad, and soon made small achievements. However, while the business is getting bigger and bigger, Pan Wei also found that there are too many debts in the food trade industry, and the existence of dormant accounts and bad debts has laid a great risk for the company's turnover. In order to find new opportunities, Pan Wei signed up for a Hong Kong business delegation.

In Japan, Ajisen Lamian Noodles, which Pan Wei saw, was just a small shop with only eight or nine people in each shop. However, Pan Wei was deeply impressed by the industrialized production, assembly line operation and the potential of mass production in the future. Soon, Pan Wei got Ajisen Lamian Noodles's agency in China.

From 65438 to 0996, Ajisen China opened its first store in Hongkong and made a profit that month. From 65438 to 0997, Pan Wei led a team to push a scooter to set up a stall in the window of the world to sell Lamian Noodles, and finally successfully entered Shenzhen, and gradually spread it all over the country. In 2007, Ajisen China landed on the Hong Kong Stock Exchange, becoming the first mainland catering enterprise listed in Hong Kong.

Also in 2007, the Hurun Rich List was published for the first time, and Pan Wei ranked first with a net worth of 6 billion yuan, and was reelected in the following four years. Even Zhang Lan in South Beauty and Meng Kai in Hunan and Hubei are hard to match.

Once trapped in the "bone soup door"

In 20 10, the overwhelming Ajisen China put forward the "Thousand Stores Plan", with the goal of opening 1000 stores in five years. But the voice did not fall, Ajisen Lamian Noodles's "Bone Soup Gate" incident broke out.

20 1 1 In July, some media questioned that the soup base of Ajisen spicy noodles was made of special soup powder and soup base, and the cost was only a few cents. Prior to this, Ajisen Lamian Noodles always claimed that its soup base was made of pig bones and various fish bones, and the calcium content in each bowl reached 1600mg, which was four times that of milk and dozens of times that of ordinary meat.

Affected by this, the share price of Ajisen China plummeted, falling by more than 30% within two weeks after the incident, and the total market value quickly evaporated by HK$ 6.5 billion (about RMB 5.6 billion), while the Pan family holding 5 1.86% also shrank by nearly HK$ 3.3 billion (about RMB 2.8 billion).

Investment in Baidu takeaway loss of 500 million

After the "Bone Soup Gate" incident, the original Ajisen spicy noodles in running all the way were pressed the pause button, and even a portal website survey of netizens showed that more than 90% of netizens said that they would not eat Ajisen spicy noodles again.

After several years of self-help and brand strategy revision, by 20 15, Pan put forward the "Thousand Stores Plan" again. However, at this time, the competition in the domestic catering industry has become increasingly fierce. At the same time, the take-away industry has risen, and consumers have been diverted by more business districts and more dining options. In 20 15, the turnover of Ajisen China was HK$ 3.32 billion (about RMB 2.84 billion), down 5.8% year-on-year, and the net profit was HK$ 227 million (about RMB/kloc-0.90 billion), down/kloc-0.7% year-on-year.

Ajisen, trapped in the traditional catering industry, chose to invest in Baidu takeaway. On July 20 15, Ajisen China announced that it had signed a Partnership Agreement with its wholly-owned subsidiaries and partners. Ajisen promised to invest 60 million US dollars (about 400 million RMB), plus other partners' 100,000 US dollars, and * * * won the equity of Baidu Takeaway less than 10%.

This investment did bring great benefits to Ajisen China at the initial stage. According to the semi-annual report of 20 16, although the turnover of main business is still declining, the net profit of Ajisen China is as high as HK$ 6,765,438 million+RMB 0 billion (about RMB 570 million), which is 506% higher than the same period. The good times didn't last long. 20/kloc-in August, 2007, Baidu Takeaway, which was valued at $2.4 billion in the last round of financing, was bought by Hungry for $800 million, and Ajisen China also suffered heavy losses. 20 17 annual report shows that the annual net loss was 487 million yuan, down 173% year-on-year.

By 20 18, Ajisen Lamian Noodles was 50 years old and had 800 stores in 3 countries around the world, of which 7 17 were in China (by the end of June 20 18), accounting for 89.63% of the total.