I. Website layout

(1) entrance layout; 1. A 100-meter red carpet was laid at the entrance, and red was used to set off the festive atmosphere of the opening ceremony; 2. There are 1 large inflatable arches or 1 pairs of lantern columns at the entrance, which are extraordinary and magnificent. The contents pasted on the memorial archway are: "Warmly congratulate the grand opening of China xx Bank". There are many flower baskets on both sides of the red carpet, which is full of warmth, auspiciousness and celebration. 4. Install a cartoon in front of the gate to show the peaceful atmosphere of "dog festival, good luck and good luck" in the Year of the Dog.

(2) Building layout: 1. There are several congratulatory messages hanging in the building; 2. Put some hydrogen balloons in front of the bank or on the roof. This building has pulled down several triangular ribbons.

(3) Layout of business hall: 1. A number of bonsai flowers are placed in the hall, which is natural, fashionable and warm; 2. The financial package hangs on the ceiling with a bang. 3. Exhibition boards related to service items and features can be set on both sides of the hall door. Auspicious and festive red lanterns are hung on the lintel.

Second, the outdoor layout

Focusing on the vicinity of the development zone branch, we will strive to create a festive atmosphere for the opening ceremony, spread the opening information of banks, and attract consumers' attention.

1. The opening map of the branch is hung on the street lamp post.

2. Every telephone pole is inclined with a triangular colored flag. (depending on the specific location)

There are colorful flags on the green belt of the street. (depending on the specific location)

Third, etiquette planning:

1. It is proposed to invite leading guests from relevant departments to attend the celebration ceremony;

2, beautifully printed and fashionable invitations are delivered to the invited guests in advance;

3. Invite the media host to be the master of ceremonies for the opening ceremony, paving the way for the convergence of the ceremony;

4. Arrange several etiquette ladies to provide serialized etiquette services for the opening ceremony;

5. The opening ceremony staff dress perfectly, consistently, friendlyly and unitedly, which embodies the cohesion and centripetal force of the unit;

6. Invite lion dance teams and bands to help the opening ceremony;

7. Prepare gift packages and VIP cards and distribute them on the eve of the celebration;

8. Set up a sign-in desk, tables and chairs, sign-in supplies and table cards;

9. Prepare some corsage for VIPs to wear when attending;

10, prepare 10 to control the celebration fireworks;

1 1. Prepare ribbon-cutting tools and gifts for the celebration ceremony;

12, debugging audio and electrical equipment to create a festive atmosphere for the celebration site;

13. Invite media reporters to the event site to collect news and expand their influence.

Fourth, the celebration procedure:

1, 8: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00: 00:

2. Turn on the stereo at 8: 30, play beautiful songs and enliven the scene;

At 3.9 o'clock, guests arrived one after another, and the hostess provided a series of services;

At 4.9: 20, the host was present to introduce the general situation of the club and related matters;

At 5.9: 28, the host announced the start of the ceremony. Under the leadership of the hostess, the guests stepped into the ribbon-cutting scene with beautiful, brisk and warm melody. At this time, drums were beating and lions danced wildly. The host introduced the identities of the officiating guests one by one. A moment later, the speech procedure of the leading guests was announced: ① Welcome speech by the president of the Development Zone Sub-branch; 2 bank leaders' speeches; (3) Special guest representatives speak;

At 6.9: 50, after the speech, the ribbon-cutting ceremony began. The hostess provides props and the guests cut the ribbon. At this time, it is the most exciting, wonderful, exciting and spectacular moment in the celebration. Drum music played, lions reveled, colored paper danced and colored balls lifted off. The host gave a warm speech, which pushed the whole celebration to a climax.

7. 10: 00 After the celebration, the guests visited the Development Zone Sub-branch.

8. 1 1: 30 host a banquet to thank the distinguished guests.

extreme

The purpose and purpose of any marketing plan is to increase product sales, shape and enhance brand image. This marketing plan will be analyzed from the aspects of market, market environment, consumers, products, etc., and then according to the main factors affecting customers to buy a house, and then according to the factors, relevant plans will be formulated to achieve the purpose of selling bank cards.

Text:

(1) The target group of this marketing plan: the surrounding college students centered on Hunan mass media are all target customers.

(2) Analysis of market conditions:

1) Macro-environment analysis: With the continuous development of science and technology in China, smart phones in China are gradually "popularized" and "popularized". According to Gartner's statistics, in the first quarter of 20XX, the global sales of ordinary mobile phones were 31470,000 units, up by 17% year-on-year, while the sales of smart phones increased by 48.7% year-on-year to 54.37 million units. In the second quarter, global smartphone sales reached 6.65438+0.65 million units, a year-on-year increase of 50%. It is estimated that by the end of 20XX, the number of smartphone users will exceed 6543.8+0.5 billion. It is estimated that smartphones will grow by 50% every year. This means that by 20XX, more than half of mobile phone users in China will use smart phone terminals, and then they will fully enter the era of intelligent mobile phones.

2) Product analysis: According to the cooperation between Hunan Mass Media and CCB, every student has a CCB card, so we can draw a conclusion that the card most frequently used by Hunan Mass Media students is CCB, and Minsheng Bank has the following advantages over CCB:

1. Transfer and remittance are free.

2. The province's inter-bank withdrawal fee is free.

3. Free of annual fee, SMS reminder fee and small account management fee.

Disadvantages:

1. CCB has more outlets than Minsheng Bank, which is convenient for consumers to handle business.

2. CCB Your Minsheng Bank has a solid foundation and a good national reputation, which will make consumers feel more secure.

3) Analysis of competitors: Compared with other groups, our group draws the following conclusions.

Advantages:

1. Rich social practice experience.

2. In the process of continuous progress and work, I have accumulated rich network resources.

3. Active thinking, able to solve things quickly.

Disadvantages:

1. Team members have a weak sense of cooperation.

2. Team members are not strong in execution.

4) Consumer analysis: Since our target customers this time are all students from neighboring universities centered on Hunan mass media, their age, occupation and educational level are similar, so we will analyze them from their gender and consumption habits.

1. Boys' consumption habits: they don't have a clear grasp of commodity prices, don't like bargaining, and don't want to spend too much time. Generally, they are shopping on demand with goals. If they know who they want to buy, they will go straight to the goal, regardless of others. Don't compare similar products too much.

2. Girls' consumption habits: Pay more attention to the price of goods and be more careful when shopping. I like to bargain and save money, and there are not too many restrictions on my eyes. Shopping is generally aimless loitering.

(3) Marketing strategy: Based on the above analysis, our group has formulated the following scheme.

1) 1. According to the current students' admiration for stars, we will hold activities with the theme of "saving every penny", with tickets for Happy Camp, Let's Date and Everyday Up as rewards. After the event, the top three winners can choose Happy Camp, Let's Date and Let's Go Together at will.

The first two students can choose a ticket for Let's Date and Let's Make Progress Every Day, and the third one is 1, so they can get a ticket for Let's Date. Participants in this activity can get a consolation prize, that is, the organizer will recharge the phone bill within 10 yuan for the participants by joining the mobile banking family of Minsheng Bank.

2. Advertising method: mainly through the distribution of leaflets, with an estimated 500 copies.

2) According to college students' desire to acquire more knowledge and practical operation ability, our group will use their established personal connections to provide our younger brothers and sisters with a job related to their major. Of course, change a Minsheng bank card, why is our group not free? The reason is to let our schoolmates know that there is no free lunch in the world.

(4) Financial budget: According to the communication between our group and the staff of Happy Camp, Let's Date and Everyday Up, the tickets for these three programs are all around 60 yuan. It is estimated that 100 people will participate in this activity, and the consolation prize will be one yuan for each person. According to the auction price on Taobao, the actual price of one yuan phone bill is 0.98 yuan. Printing 500 colorful leaflets is about 1 10 yuan, so the total expenditure of this activity is about 60 * 6+(100-6) * 0.98+16 = 562.12 yuan.

(5) Staffing:

1) Xiao Zhenhua is mainly responsible for

1. Negotiate the ticket prices of Happy Camp, Let's date, Everyday Up.

2. Discuss with the school about renting classrooms.

3. discuss with the bank.

2) Yang Hui is mainly responsible for distributing leaflets to Hunan mass media students, the quantity is 120.

3) Li Ruzhu is responsible for distributing leaflets to Changsha normal students, the number of which is 120.

4) Tang Xiaoshan and Zhao Xiaoyang are mainly responsible for distributing 260 student leaflets in hunan mechanical and electrical.

(VI) Activity schedule: 20XX year165438+1October 23rd.

Tisso

In order to promote the further development of the bank's postal currency card business, increase publicity efforts and enrich publicity means, and continue to carry out multi-channel, multi-level and multi-form publicity activities to improve and enhance the market competitiveness of postal currency cards. At the same time, in order to consolidate the marketing achievements of the bank's postal currency card in the second quarter, it was decided to organize the postal currency card marketing publicity activities again, and strive to achieve a new level of postal currency card marketing on the basis of the original card issuance.

First, the purpose of marketing activities

(1) Through business promotion, comprehensive handling fees, on-site card handling and other activities, we will ensure the sustained and rapid development of the postal currency card business, and continue to strive to increase the number of postal currency cards with the goal of occupying the individual customer market. Through publicity, it will play a certain role in promoting the bank to open cards and complete the deposit task.

(2) Conduct face-to-face communication, exchange, on-site business promotion and business consultation with customers, distribute leaflets on the spot to explain the knowledge of postcard use, strengthen customer relationship maintenance, continuously improve customer loyalty and satisfaction, and then attract more target customers.

2. The marketing activity lasts from July 30th, 20XX to August 20th 1.

Three. In order to ensure the smooth development of this campaign, the marketing and publicity organization organized and implemented the campaign flow as planned, and the personal business department of the campaign was responsible for leading and coordinating the work during the campaign.

Fourth, the content of marketing activities.

Participate in the joint marketing activities of China UnionPay Henan Branch. China UnionPay Henan Branch plans to launch the marketing activity of "Brush the postal currency card and win the summer prize" in conjunction with regional commercial banks in various cities in the province on August 1 day.

(1) Unified image promotion. The layout of graphic publicity is provided by China UnionPay Henan Branch, and we can increase our special publicity content on this basis.

(2) Unified award setting. There are three prizes for postal currency card holders, and the prize value of each prize is 3000, 1000 and 500 yuan. You can also set up special rewards for cashiers. Among them, the first prize is provided by China UnionPay Henan Branch, and the rest prizes are provided by our bank, which is responsible for redemption. We can exchange prizes on the spot or at designated outlets and places.

(3) Unified award form. This activity adopts the automatic winning function of China UnionPay POSP lottery system to realize the real-time winning of cardholders (that is, the winning information is directly printed in the remarks column of POS documents, such as "Congratulations on winning the first prize").

Verb (abbreviation of verb) Location and method of marketing and publicity activities Location of marketing and publicity activities: According to the operation situation of restaurants and department stores in our city, four high-quality participating units, namely Xiyingmen Head Office, Leshan Shopping Mall, Tianlong Hotel and Berlin Jianguo International Hotel, were specially selected.

1. Marketing and publicity activities of winning the grand prize for consumption: During the activities, anyone who holds the UnionPay "postal currency card" of our bank and spends more than RMB 100 (inclusive) in the above four designated participating units will have the chance to win the prize (the prize will be automatically awarded for on-site consumption), and the redemption period is as of August 6, 20XX 17:00.

2. Preferential discount: actively contact the high-quality merchants in our city, reach a merchant agreement with the merchants, and strive for the resource support of the merchants. Customers of "postal currency card" can provide discount support for cardholders when agreeing on merchants' consumption, and China UnionPay background system can provide automatic discount function.

Marketing and publicity of intransitive verbs

(1) Corporate Publicity: The Bank posted posters and distributed publicity color pages through its business outlets to publicize to customers.

(2) Merchants publicize the promotional color pages distributed by merchants coordinated by banks and the oral publicity of cashiers to customers in their stores;

(III) UnionPay publicizes that China UnionPay Henan Branch will conduct publicity through national customer service 955 16, China UnionPay website and other channels.

Personal business department