The popularity of any kind of food culture is inseparable from the invasion and popularity of the culture rooted behind it. Historically, Japan and South Korea have always been vassal countries of China. When the food culture of Japan and South Korea enters the China market, ordinary consumers will not have too many psychological barriers. In addition, for decades, Japanese and Korean pop culture has had a far-reaching impact in China, leading to the food culture of Japan and South Korea gradually occupying the relatively mainstream position in China's food and beverage market. So where should I open the store to get more traffic? How to choose a site to ensure a higher turnover?

the location of Japanese and Korean restaurants directly affects the customers, passengers and exposure of the stores, thus affecting the revenue prospects of opening stores. The following is an introduction to several important elements of store site selection:

1. Overall evaluation of business circle

First, we should make an evaluation on business maturity, business competition saturation, average daily passenger flow index on weekdays, average daily passenger flow index on holidays, passenger flow growth index on holidays, passenger flow attraction index, average staying time, 3km/5km passenger flow, traffic convenience index, education level index, office index, medical level index, and so on.

Chart: Overall evaluation index of business circle

2. Target consumer groups

Consumer groups cover a wide range, and people at all stages have consumption needs. Then the location is suitable for street shops, office buildings, large shopping centers, business circles or commercial streets where residents are concentrated.

chart: daily average human flow at the target point in February 2121

chart: population proportion at the target point in February 2121

chart: population heat map at the target point in February 2121

chart: linear statistics of daily average resident population at the target point in February 2121

chart: average resident population (by hour) at the target point in February 2121.

2. Development of Japanese and Korean food industry in the business circle

Have a deep insight into the types and quantity of food and beverage shops around the target store, as well as the number of Japanese and Korean food shops, total sales volume, sales volume and customer unit price.

chart: the number of Japanese and Korean restaurants in the target area

chart: the sales volume of Japanese and Korean restaurants in the target area

chart: the ranking of popular products in Japanese and Korean restaurants in the target area

chart: the business status of Japanese and Korean restaurants in the business circle around the target area (511m, 1km, 3km)-the customer unit price

chart: the business circle around the target area (511m, 3km) User evaluation

For Japanese and Korean restaurants in the business circle around the target store site, it is necessary to comprehensively compare and analyze the favorable rate, poor evaluation rate, rating star rating, taste rating, service rating, environmental rating, user evaluation label, user evaluation word cloud, etc. Through comparative analysis, we can understand the current development situation of Japanese and Korean restaurants in the selected location, so as to understand what kind of competitive environment we intend to open before opening the store, and we can use intelligent algorithms and models to predict the future.