What about public service marketing? My personal understanding, first of all, as a catering entrepreneur to have a heart of love. If a catering entrepreneur, you do not have a heart of love and benevolence, purely for the benefit of the show, this activity will not be very perfect and successful.

Public service marketing, as the name suggests, is through public service activities to achieve the purpose of marketing.

Below I provide you with a few public service marketing ideas, welcome, in my headline number below to discuss and exchange, *** with the catering industry now a love.

One, charity marketing activities

Organized charity marketing activities, you can start from a lot of aspects, the elderly, children, sanitation workers, bus drivers, etc., working in the front-line positions of the staff, are we can carry out the activities of the object.

For this type of customer groups, catering companies should develop food or giveaway products that are suitable for them. Then develop a marketing campaign with a sensational effect, it is best to work with the relevant media, through the media publicity, to achieve the effect of charitable and public welfare marketing activities.

Two, cross-border public service marketing activities

Cross-border public service marketing activities it is mainly catering enterprises can unite other different industries to carry out public service marketing activities, through the cross-border, will be a combination of different products, combined together to publicize the effect of promotion.

Three, the auction public service marketing activities

Auction public service activities, mainly catering enterprises through a combination of different products, or and other industries, a combination of live auction. The proceeds of the auction will be donated to units or individuals in need.