No. It is a Japanese brand. Genki Sushi is a premium Japanese cuisine brand under the Hong Kong Maxim's Group. Genki Sushi is the brand of Genki Sushi Enterprise Management Co. Hong Kong Maxim's Group was founded in 1956 and currently has more than 810 outlets in Hong Kong, China and Mainland China. The Group operates a wide range of businesses, including Chinese, Asian, Western, fast food, bakery, coffee shops, Japanese restaurant chains and institutional canteens. The Group also offers a wide range of quality festive food products, such as Maxim's mooncakes, Lunar New Year pastries, Duan Yang dumplings and preserved meat products. The Group also provides airline food services at airports in 11 cities in China under a joint venture. Ninki Sushi is the premium Japanese cuisine brand of Maxim's Group in Hong Kong.