Want to beat all the competitors is not an easy thing, in the opponent's weak link in the eye on the basis of our side to do better. Attack its disadvantages, take its advantages; the use of observation of the opponent's deficiencies to improve their own business strategy, do not think of the other side, do not do the opponent, so that they can make themselves stand out with the opponent's differences, the formation of a sharp contrast and competitive strength. In can look at the opponent's weak links to start before also need to comprehensively examine the market, as long as the price and commodity types, styles than the opponent to do a good job, so that our business is considered to be part of the victory. But also to do better. To do better is not to put the price lower than others, not that their goods to be completely consistent with others, but in the selected goods have a better vision (with a keen insight is very important), they can have each other's good goods, their own more to have the characteristics of the goods. In their own goods on the basis of their own prices, as far as possible to leave themselves the largest profit margin, after all, a good business in the competition is not to rely on and rivals to fight the price war can be done, but to the enterprise itself to control the price of its goods. Of course pricing is also a discipline. So the appropriate use of media publicity for their own momentum to improve the visibility is also possible.
Two, in the hardware facilities to beat the competition
How to beat the competition in the hardware facilities? This is to change the marketing strategy to face the consumer population of a new model. In this way, not to make their own house than the opponent's large, decorated than the opponent's gorgeous, objects than the opponent's expensive; but to have their own style so as to show. Personal style is divided into two kinds of crude view: 1. marketing directly to the consumer population when the hardware facilities to leave people the impression of hardware. 2. itself to have a certain corporate culture connotation; software. Software aside, it needs to have the industrial body to play a role. The following first talk about the hardware style can bring the specific effect. The style of focus on the main points: 1. The decoration of the facade, do not seek the most expensive, but seek novelty. 2. Interior decoration, do not seek ornate, but seek unique. 3. Interior furnishings do not seek cumbersome, but seek simplicity and generosity. 4. To give yourself a fresh, easy to remember, stylish name, preferably with a certain connotation.
Doing 1 of the above 4 points can greatly attract the eyes of consumers, even if passers-by will pay more attention to some of the passers-by here. With this visual impact to leave people with a novel, unique and fashionable feeling of the purpose. 4 points 2. deepen the impression left by the first 1 point to the customer, and add a distinctive style. 4 points 3. to bring to this patronage of the customer to enjoy a relaxed shopping atmosphere, even after the customer left will also leave a good impression in their minds. 4 points 4. a good store name is more likely to remember it, it can play a good spread among the general public, it can be a good idea. A good name is easier for people to remember it, it can play a good spread among the public, a meaningful store name can also play a role for the enterprise in the future development.
Three, the establishment of a strong team
In today's business environment of fierce competition, to defeat a powerful opponent is not a person can do, but the need for a smart and strong team to assist in the development of the business, the following three points for reference.
The first point: first of all, there should be a good think-tank team is essential, they can make a breakthrough in the development of any business planning or projects need their wisdom to advise, so they play an important role in the enterprise.
The second point: to have a set of management system suitable for the survival of their enterprises. In the original project to enter the track, to make their own business as the development of the day must look for new projects to develop, for a smart businessman, to find business opportunities is not a difficult thing. Secondly, when you look at the project and want to develop it, you will encounter some difficulties, you may have to face the capital and take the risk of the project two problems.
The same idea that is disruptive to one company may be sustainable to another. On the battlefield of continuity innovation, first movers have an overwhelming advantage; in disruptive innovation, there is a tradition of later movers. So we recommend a strict rule: if your product or business idea is a disruptive strategy for some first movers, but may be a continuity improvement for others, then you should fall back to the planning stage. You need to identify an opportunity that will deliver a devastating blow to all first mover rivals in your target market, otherwise, don't even try. If your attempt is nothing more than a continuation innovation for a significant first mover, then you are fighting a losing battle.