The main points that must be considered in storefront decoration design mainly include decoration engineering, wiring engineering and fire protection engineering. Decoration design should be determined according to the scope, category, habits and characteristics of the target customers, and the target customers should be firmly attracted to shops with unique business characteristics. If the internal environment of monopoly stores is scientifically decorated, the management of goods can be reasonably organized, so that all links of purchase, storage, transportation and sales can be closely coordinated, thus saving labor time, improving work efficiency and increasing economic and social benefits.

First, create a theme mood.

In interior design, a theme is established according to the characteristics of goods, and a set of interior decoration techniques are formed around it to create an artistic conception, which is easy to leave deep feelings and memories for consumers. For example, in the children's animal toy store, the theme created by the designer is a paradise in the forest, and the fluffy animals are crawling, lying and leaning on the trees, which is very lively and lovely. Although the decoration design of this store is simple, it is not weak in attracting small customers.

Second, repeat the theme.

Some shops specializing in a brand-name product often use the product logo as decoration, which appears repeatedly on the door head, wall decoration, display device and packaging bag to enhance the customer's impression. A variety of shops can also use a certain pattern as a theme in decoration to deepen customers' memory.

Third, pay attention to the door.

For a store, the door is a person's face. No matter how little you pay attention to it, the importance of the door is well known. It is the first time to attract the attention of outsiders and tell others what kind of product sales company and company image this is. The door head is roughly divided into two parts. One is the design part, focusing on color, whether it meets the design requirements of the store, and whether the use of product LOGO can attract people more. The other part is the material part. Simple inkjet printing is a small company's job, and taking pictures can sometimes be fancy. Now the most popular is the production of acrylic change, which can increase the trust of customers, but we should also pay attention to the on-site effect; Lighting is indispensable. If the internal lighting of the light box is too dim or the internal lighting effect is not good, you can consider using external spotlights.

Fourth, change flexibly.

Consumption trends are constantly changing, so stores should be able to adjust their layout at any time. Some foreign stores make some adjustments every week to give customers a new impression. Because of this, some flexible designs have also appeared in large numbers. For example, the ceiling of the bookstore is a grid-like track, and the exhibition frame is an R-shaped steel wire frame hanging upside down on the track. It can change its position at will, which is very convenient for the shopkeeper to adjust. The display, color and texture of goods need the interior design tone of the store to set off the effect, and try to highlight the color of goods.

In addition, the quality of goods sometimes needs to be in a specific lighting background to play its charm. For example, the display of glassware must highlight its glittering and translucent characteristics to attract customers. The nature of goods determines the style of store design. For example, both of them are fashion stores, high-end women's clothing stores highlight freshness and elegance, and young people's casual wear highlights unrestrained life. Therefore, whether the interior design style of the store is harmonious with the business characteristics of the merchants directly affects the sales of goods.