At present, Hillary Cake has 53 stores, including 49 franchise stores and 4 direct stores. It was holly's name before holly came. When opening a shop in Lanzhou, Luo Hong's landlord said that Holiland was better than Xili, so he changed it at that time.

The development history of Xililai

1992, Luo Hong founded Holiland Cake World in Lanzhou. With the business model of "front shop and back factory, on-the-spot production", she launched a dazzling array of cakes with novel styles, which became an instant hit.

During the period of 1994, Holiland entered the Northeast and successively occupied the Northeast markets such as Jilin, Liaoning and Heilongjiang, which laid a solid foundation for Holiland to push the cake shop operation to brand monopoly and chain operation.

From 65438 to 0999, Luo Hong established Shenyang Holiland Industrial Management Co., Ltd., responsible for the management and service of its chain stores.

So far, Holiland has opened more than 600 chain stores in more than 50 large and medium-sized cities across the country, established a huge chain management system, and expanded its products to other baked goods such as bread, cakes, mid-point cakes and moon cakes.