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This farce has caused an unexpected "fire" to Ma Liuji, a Sichuan food brand in Wang Xiaofei.
Author: Sui Kun
These days, almost all men are concerned about the World Cup, only one man is concerned about his mattress. He is Wang Xiaofei.
the cause of the incident comes from an economic dispute. It is reported that Wang Xiaofei has stopped paying the living expenses to his ex-wife Barbie Hsu since March, and has already owed several million yuan.
When Wang Xiaofei saw the news, he ran away.
He sent 22 Weibo in one day, saying that he didn't default on alimony, but he just didn't want to "pay them the electricity bill again".
The most wonderful one is the Weibo about mattresses. "I bought that family of four hundred million Taiwan dollars, paid a down payment of 241 million yuan, and I paid more than 1 million mortgages every month. It was all my design style, and I stared at the decoration. Even if someone else lives, can you change the mattress? "
Some netizens called it Wang Xiaofei's "crazy literature", and even his mother Zhang Lan, Huang Chunmei, the mother of Big S, and Xiao S were forced to get involved.
However, this farce has caused an unexpected "fire" to Ma Liuji, a Sichuan food brand in Wang Xiaofei. I don't know if he wants to laugh or cry.
The Life of jing cheng si shao
2111 was a tumultuous year, and it was also the year of the flash marriage between Wang Xiaofei and Da S. The "Century Wedding" held by them was once a hot topic among the whole people.
At that time, Wang Xiaofei was the legendary "jing cheng si shao", and South Beauty, a high-end catering brand in Zhang Lan, was at its peak.
In p>2118, South Beauty became a cooperative catering brand for the Beijing Olympic Games, and Zhang Lan was listed on Hurun's catering rich list with a net worth of 2.5 billion yuan the following year.
At that time, South Beauty was "expensive and had a row of noodles". When you enter the door, a service person broadcasts the Nasdaq index to you. A fried vegetable can be sold in 81 yuan, you know, that was 2114 years ago. If you go to eat a meal, no one can help but wind up the campus or QQ space.
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As the son of South Beauty, there is always a shortage of female stars around Wang Xiaofei, and Zhang Ziyi, Ann, Yuqi Zhang and others take turns to pass on gossip with him like a merry-go-round.
Wang Xiaofei and Yuqi Zhang.
But in 2111, Big S suddenly appeared beside Wang Xiaofei and announced the wedding date with lightning speed.
At that time, the media even went to confirm with his rumored girlfriend Yuqi Zhang whether they had broken up. After Yuqi Zhang's generous blessing, everyone finally believed that Wang Xiaofei and Big S were going to have a flash marriage.
in March p>2111, their wedding was held in Hainan. It was an amazing wedding, which was even more outrageous than the divorce war in the future. Today, 11 years later, the scene of "catching a horse" still has the marketing number tirelessly aftertaste.
Big S, who pays attention to skin care, prayed not to get too sunburned that day. As a result, as she wished, the wind was blowing hard and her father was caught in her daughter's wedding dress. Huang Xiaoming was five hours late and was found out because he insisted on flying first class. Na Ying was dissatisfied with Xiao S and said to Wang Xiaofei, "If it is not good for Da S, I will cut you", so she changed the singing track "Dream a Dream" to "Conquer"; Big S didn't let the media sneak shots. As a result, Zhang Chaoyang secretly broadcast live with Sohu team at the scene; The famous Douban Bagua Group Goose Group was born because of this wedding
wedding scene.
this chaotic wedding seems to indicate that everything will go wrong afterwards.
In p>2112, Lan Club, a famous club owned by Zhang Lan, was forced to resell because of its unclear positioning and high initial investment cost.
In p>2114, Zhang Lan failed to gamble in the capital game, and was completely out after giving up 82% of the shares of South Beauty. South Beauty, which has always taken the high-end route, also sold 26 yuan's box lunch at that time.
Wang Xiaofei, which is deeply bound to her mother's career, will never be the same again. Later, there were cracks in marriage life, and even investment was defeated repeatedly.
Investment is just like a waste of water.
According to the survey, Wang Xiaofei * * * is associated with 16 companies, of which 12 are still in business, covering catering, science and technology, film and television, etc.
In p>2113, Wang Xiaofei founded a food company called Herunlin. This company once applied to register the trademarks of "S Tea" and "Tea S", and invited Da S as the endorsement, pointing to the tea track.
However, Herunlin has only launched one product since its establishment, and its net profit within one year after its opening was RMB 1.12 million, that is, 211 yuan.
In p>2115, Wang Xiaofei entered the real estate industry and served as the chairman of Beijing Hezun Real Estate Company. But "sad" is that according to the company's financial report in 2115, the total assets were less than 261,111, and the net profit was only 11 yuan. After that, the financial report was no longer announced.
this company once occupied an important position in the commercial map of Wang Xiaofei. At the time of divorce, the title of Hezun Chairman was still his identity introduction on Weibo.
in this business, Wang Xiaofei also bound the IP of Big S, and applied for registration of several related trademarks for the company, such as "SHOTEL" and "Slowly Hotel".
SHOTEL
SHOTEL was once a witness of their love: in 2117, Wang Xiaofei opened a hotel with NT$ 351 million, and put photos of Big S and children in every corner of the hotel.
However, the monthly rent of SHOTEL is NT$ 7 million, and Big S used to sell luxury houses to help it operate, but the hotel still hasn't improved.
Wang Xiaofei also served as the chief brand officer of Xinyi Logistics, and established the e-commerce platform "Jiufen Market", which focused on Taiwan Province snacks, snacks and purchasing beauty products, but it also did not arouse any splash.
Wang Xiaofei had been criticized for "the deep connection between personal business and his wife's IP", but some media combed it and found that they had no business connection when they divorced.
According to the information of Sky Eye, Wang Xiaofei is now a shareholder of 11 companies, among which no big S or related parties hold shares. There are also rumors that their "Love Witness" SHOTEL also planned to change its name to "Philippine Business Travel". But this news has not been recognized by both sides.
in p>2121, Wang Xiaofei returned to the catering industry, and founded Ma Liu Ji. He called it "the second real venture", and wanted to set up 311 to 511 stores all over the country to build a "luxury online celebrity restaurant" based on traditional Sichuan cuisine.
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However, with great pride, he still fell into a difficult situation in the catering industry in the past two years. The stores of Maliuji are mainly distributed in Beijing and Shanghai. With the repeated epidemic situation, six stores have closed down. In May this year, Wang Xiaofei cried in the live broadcast room of Tik Tok that the restaurant had lost tens of millions of blood, and the topic of # Wang Xiaofei facing bankruptcy # quickly boarded the hot search.
"Crazy" makes Ma Liuji reborn?
No one expected that with the performance of "Crazy Literature" in Wang Xiaofei, Ma Liuji staged a drama of coming back to life.
At present, the sales volume of Maliuji products has achieved rapid growth, and the sales volume of a single product has exceeded 11,111. Many people bluntly said in the buyer's message "to help Phillips pay the electricity bill."
Previously, although the offline operation encountered difficulties, the online sales of Ma Liuji had been good. Ma Liuji's Tmall flagship store shows that more than 21,111 pieces of hot and sour powder with a snap price of 24.9 yuan are sold every month. In contrast, the sales volume of Li Ziqi's hot and sour powder is only more than 7,111 pieces per month.
In addition, the sales volume of small sausage, small yellow croaker, dried radish and Chongqing noodles sold by Ma Liuji also ranges from 211 pieces to 1,111 pieces per month.
Especially in the last two days, Ma Liuji was "crazy" in the e-commerce link.
It is reported that while netizens are watching Wang Xiaofei and Big S, they are "crazy" shopping in live broadcast rooms such as Maliuji and Zhang Lan. From October 21th to 22nd, 11, Maliuji hot and sour powder sold over 5 million yuan, up over 311% from the previous month.
On October 25th, the topic of # Maliuji Hot and Sour Powder sold for over 5 million yuan in two days rushed to Weibo for hot search. Many netizens commented: "Buy a ticket to support Phillips to grab the mattress."
It is reported that from October 5th to October 21th, Zhang Lan became a "model worker", with 41 live broadcasts, with an average of nearly 3 live broadcasts every day. On October 21th, the most lively day of Wang Xiaofei's "Crazy Literature", Zhang Lan launched five live broadcasts.
financial media reported that the earliest live broadcast in Zhang Lan started at 11:15 a.m. and the latest one started at 19:11 p.m. that day. Up to now, Zhang Lan's Tik Tok account has increased by more than 1.2 million. According to the data of the gray dolphin, the GMV of five live broadcasts exceeded 1.5 million yuan, and the hot and sour powder of 39.9 yuan sold more than 11,111 copies, contributing more than 511,111 yuan GMV; 4.99 yuan of small yellow croaker sold more than 31,111 copies, contributing more than one million yuan of GMV-compared with the data of the first seven days, the amount of goods carried by Zhang Lan's previous live broadcast ranged from 1 to 211,111 yuan, and the GMV of goods carried on October 21 was about 211,111 yuan, which increased by nearly seven times in the 21th.
Of course, Zhang Lan himself knows about live broadcast. Zhang Lan once cried in the live broadcast room that "the good home is gone, our mother and son have been used up, and all the money we have earned for more than ten years has been drained. "Next, she turned her head and asked the netizens if they wanted to see the evidence. At the same time, she showed the fast-food pepper chicken and gave a big close-up of the hot and sour powder in her hand.
As a veteran of the ups and downs of business for decades, Zhang Lan is very good at "whole job". A few days ago, she put salted eggs and green tea on the shelves in the live broadcast room and packaged them for sale. This kind of behavior, which is suspected of connoting Big S and her husband, quickly boarded the hot search, and brought a wave of traffic to Zhang Lan Live Room and Ma Liuji.
Zhang Lan Live Room sells green tea.
On October 25th, not only Zhang Lan, but also Ma Liuji's live studio worked hard. They started the live broadcast at 3 pm that day and continued until 3 am the next day. This 12-hour live broadcast brought more than 1 million yuan GMV to Ma Liuji, which was watched by more than 1.17 million people. Among them, the best seller is still hot and sour powder, and only one single product contributed over 911,111 yuan GMV.
The comment area in the live broadcast room of Ma Liuji is also very lively, and one kind of netizens are divided into two factions and quarreled with each other. Some people support Wang Xiaofei's "beautiful counterattack", while others emphasize Wang Xiaofei's affair.
In response, some netizens laughed. Although Wang Xiaofei started the era of "crazy literature" on the Internet, Ma Liu Ji actually "won the hemp".
just, how long can the traffic captured by a social hotspot last? At the moment when the business situation of the catering industry is difficult, can Ma Liuji "strategize" under the leadership of Wang Xiaofei and convert the flow password into the wealth password? People will wait and see.
Chief producer: Lv Hong
Producer: Zhang Jiankui
Editor: Xu Chenjing
Editor: Lingyun.