Father's Day Theme Activity Scheme I

I. Time:

II. Location: Inside the Garden

III. Theme Interpretation

A long-standing practice in China is that fathers work outside and mothers do housework at home and educate their children. It is often that the father goes to work before dawn every day, and the child is still awake; When I came home late, the child had fallen asleep. On Sunday, the father fell asleep and spent little time with the children, so the weight of the father in the eyes of the children was relatively light, and the feelings between the father and the children were relatively weak.

IV. Activity goal:

1. Through various activities, guide children to experience deep affection, stimulate children's feelings of love, and cultivate them to know how to think about the source of drinking water, respect and appreciate the work of others, and know how to repay and care for others.

2. Focus on guiding children to understand their father's responsibilities and work through various forms

3. Know the origin of Father's Day. In 1911, the United States first proposed to celebrate Father's Day, and since 1934, the third Sunday in June has been designated as Father's Day. Japan has officially designated "Father's Day" as a national holiday since around 1951.

5. Activity preparation:

1. Ask the teacher to send a school letter to communicate with his father first, and tell the children what they do, what they can do and play tug-of-war, guessing boxing and small games with them

2. Children and their fathers * * * complete the handprint painting of "holding hands with big hands". (The teacher handed out paper to let dad print his big hand)

1. Drawing paper, paint, music, colored paper, etc.

2. Successful quality holiday theme teaching materials and holiday theme music

6. Activity process;

1. Teachers introduce the origin of Father's Day to children.

2. Children share their father's happiness (please tell children what my father will do? I like my father),

Show me the handprint of my father's big hand "Big hand holding small hand".

⑤ Children sing "Father's Day" songs;

⑥ small gifts made by children for their fathers. (Belt, leather bag, pillow, glasses)

3. Give a small gift to Dad after going home and say it; Dad, you have worked hard. I love you.

Theme of Father's Day Activity Scheme II

Activity Schedule

1. Pre-publicity Posters will be put up on Friday and Saturday to publicize the activities on Father's Day in Xinbai Shopping Mall. Inform the public of the content of the activity by suspense or incitement. To attract people's attention and increase the flow of people on the day of the event.

For example, Father's Day, father and son come to Xinbai Shopping Mall together, and there are many surprises.

Go shopping at Xinbai Shopping Mall on Father's Day, and take away xxx for free (please see the poster of the store for related activities). Father's Day, Xinbai Shopping Mall in surprise gift ... This weekend, come to Xinbai Shopping Mall, similar to my father ... Time: June 9-June 21 (Sunday), 9: 11-21:

Location: Xinbai Department Store, Xinjiekou, Nanjing.

Sponsor: Xinbai Shopping Center Planning Department Sponsor: Mobile phone.

scene layout: banners with the words "Father'sdayParty" can be pasted on the walls and stone pillars of the venue. Xinbai Department Store and XXX remind you that in June, father's love is like a mountain, which is the heaviest love in the world. With it, you will have the greatest wealth in the world! Happy Father's Day in 2111. A number of posters related to Father's Day can be posted in Xinbai Shopping Mall. Activity 1: Opening Ceremony.

Detailed rules:

The host or DJ announces the start of the carnival of the festival, and drives the atmosphere at the scene.

The DJ on the stage can adjust the volume of cheerful music (from low to high, so as to arouse the guests' passion), or the host or DJ can tell the guests that male friends will be the protagonists tonight. President lyndon johnson finally signed the presidential proclamation in 1966, announcing that the third Sunday in June is Father's Day every year. Male friends can put aside their fatigue from work and enjoy carnival music and refreshing wine today. Budget: 5-11 minutes.

activity 2: promotion details of the day:

for the father and son who come shopping together on the day of the activity, if the children can clearly explain their father's birthday, they can give a photo of the father and son (daughter), and the mall will be responsible for mailing the photo.

Sign a message and write "One sentence I want to give my father the most", which can be written by the customer to my father on big red cloth or paper. If it needs to be mailed, the pen can do it for you. The activity triggered emotional touch with inflammatory posters. (Anyone can participate)) Game customers can participate in the game with a shopping receipt (how much can they participate). For example,

. The tacit understanding test consists of two people who shop together, one of whom makes a questionnaire and answers some favorite questions. The other (don't look at the answer sheet) is asked by the on-site host. If the two people have the same answer, they can receive the corresponding small gifts or continue to participate in other activities. (How many yuan can you participate). The table tennis player with the long pole stands outside the one-meter line, and uses two long poles to clamp the table tennis from one basin to another, and how many prizes or others are caught. (How much can you attend?) Others can be considered again.

At the exit of the balloon shopping mall, two salesgirls (preferably two children can be found to distribute them) say happy holidays to your father and give a balloon.

activity 3: (1) happy shopping for men's wear in building x-a six-level gift for dad. during the activity period from 19 to 21, men's wear in building XX will be 51% off, and members' shopping discount will be even lower.

over 111 yuan-199 yuan, send a piece of XXX laundry soap full of 211 yuan-399 yuan, send a roll of XXX plastic wrap full of 411 yuan-599 yuan, send a bottle of XXX detergent full of 611 yuan-899 yuan, send a roll of XXX plastic wrap+a piece of new mart laundry soap+a bath towel full of 111 yuan-1999 yuan, send XXX paper to smoke (three boxes)+a piece of new mart laundry soap.

(2) Men's related products such as boots and shoes, knitting, X-building sports and leisure, and clothing on the first floor of XX supermarket are all grateful for the price and given gifts (the discount is determined by the industry). At the same time, the credit card of men's clothing store is used to buy boots and shoes, knitting, X-building sports and leisure, and clothing on the first floor of Dashang supermarket, which should be reduced at the original discount, and the discount cannot be reduced.

(3) Jewelry, toiletries, clocks and watches: The exhibition of men's gold ornaments was held, and gold necklaces and diamond ornaments of over 1.5g were promoted with a 41% discount for men. The toiletries promoted men's skin care products, and the marketing department made KT boards to publicize the consumption meaning of men's skin care products. Clocks and watches mainly promote international famous watches, and domestic watches are sold at a discount.

(4) The food industry mainly promotes famous tea with high smoke and high alcohol and all kinds of nutrients, and at the same time, it contacts ZIPPO suppliers to establish a gift recommendation area (the luggage on the third floor can be considered to go downstairs) to promote ZIPPO, Swiss army knives, belts, mobile phone cases, wallets, purses, backpacks, satchels, watches, sunglasses, reading glasses, pens and other small articles for men, focusing on the father and not forgetting the mother: women's shoes and pens.

Special activities: members can enjoy more services when shopping. (1) During the activities, members of XX Building can get family photos, father and gentleman photos, fitness cards of XX Club and other gifts provided by XXX Studio when they go shopping in 211 yuan.

(2) On Father's Day, members can buy double points for men's wear and shoes, and they can enjoy the lowest discount for shopping with their membership cards. They can take their father to Hainan:

Anyone who buys in full at the department store of XX Building and the XX store of XX supermarket during the activity can participate in the lucky draw, and the shopping leaflets and receipts are over 211 yuan (the supermarket is over 111 yuan, and the precious commodities such as jewelry, gold, imported watches, household appliances, leather clothes and furs are over 111 yuan. During the whole activity, there will be five prizes, including three first prizes, five second prizes for a five-day trip to Hainan (this is just an example, and the actual prizes can be arranged according to the actual situation), and a set of Father's Day souvenirs worth 1,111 yuan; 8 third prizes, a set of Father's Day souvenirs worth 511 yuan; 31 fourth prizes, one Father's Day commodity (fan or razor blade) in 65 yuan; 51 fifth prizes, one exquisite souvenir of 31 yuan; The commemorative prize is not limited to basic skills. The prize is a small toy, such as a pen and a pack of tissue paper, and 1 balloons. Requirements: This activity is a marketing activity for men. Please earnestly implement the products of men's wear to ensure that the products are fashionable and the folds are in place.

other industries should make sure to reduce the original discount again. It is forbidden to reduce the discount privately in the early stage of the activity and gifts can only be given to men.

Advertising:

Nanjing Daily has a big business card every day from June 1 to 11, Jinling Evening News has a colorful banner on June 11, Modern Daily has a big business card from June 11 to 19, and Nanjing 18 Channel and Nanjing TV Life Channel broadcast continuously on May 11; 21,111 leaflets, and a small amount of commodity information at the main entrance; Or other matters such as putting up posters:

Appropriate holiday wishes can be inserted in the process of playing tender music to express the club's concern and congratulations to new and old customers, so as to win the customer's review rate.

if there is any change, it can be changed during the implementation of the activity to modify the shortcomings of this plan.

Father's Day Theme Activity Plan III

1. Activity background: June 19 is Father's Day, which is a festival dedicated to fathers and a golden opportunity for men's goods to sell well. Taking this as the theme to carry out cultural marketing activities can create family ties and better spread the family's sense of culture. At the same time, it is also the golden period for students to go shopping after the college entrance examination.

Second, the theme of the activity: kindness is as deep as the sea, and father loves no boundaries

Third, the activity time: June 19 (5)-June 21 (Sunday) * * * for three days

Fourth, the goal of the activity: 1. Men's goods will be sold in summer to drive the audience; 2. Create an atmosphere of Father's Day and experience family marketing; 3. Ensure that the sales of the whole store will increase by 21%

5. Activities:

(1) Happy Father's Day, and the family price of the whole audience

* Customers who buy credit cards for men's goods will be given a certain degree of profit *

1. Noble father's jewelry and watches, yellow and platinum are the lowest in the city, and men's jewelry and platinum are the lowest.

2. Handsome father's cosmetics mainly promoted men's sunscreen and skin care products and new summer makeup products, and the audience was full of gifts.

3. All brands of women's clothing and women's shoes that love their families are flexible in carrying out activities such as discount, full reduction, buying and giving.

4. Xia Rixin products are recommended for energetic father's sports products, outdoor functions are recommended, and sports products and equipment for middle-aged and elderly people are at an ultra-low discount.

5. Fashion fathers' leisure brands flexibly carry out activities such as discount, full reduction, buying and giving.

6. Shuxin's father's holiday gifts are recommended by Dashang Electric Appliances, small household appliances, mobile phones, digital goods and other gifts. Modern household appliances make his father's life more comfortable, giving him heavy gifts, and enjoying them with brand plus gifts, holiday special gifts, and package purchase feedback gifts.

7. The food of Healthy Father's Mansion, food of Dashang Supermarket, health products, tobacco, alcohol, sugar and tea are popular as holiday gifts.

(2) Favorite Father's Day, shopping double gift

Brand gift: each brand in each sales area organizes its own brand gift, which is novel, practical and in line with brand characteristics.

industry gifts: various industries launch large-scale gift-buying activities, and the gifts should be combined with the theme of Father's Day activities, such as beer and red wine, summer cooling supplies and so on. Focus on family ties, gifts, and the gift level is determined by the industry and reported to the marketing department.

(3), gold medal blessing, students' price reduction, releasing the soul:

1, big price reduction of new trendy clothes in the audience: shopping in various clothing industries with student ID cards can enjoy a discount of 1.5-1 discount, and brand gifts can also be given on the basis of the original discount. The sports and leisure sales area on the fourth floor is the focus of this activity. The product display should highlight the atmosphere of fashion and youth, carry out brand preferential treatment or new product recommendation activities for the student group, and carry out outdoor products promotion week according to the characteristics of students' travel, so as to refer to the sports storm.

2. Dashang Electric's 3c digital price: 3c digital products (mobile phones, computers, photos) should be launched at a low price in a timely manner, and brand gifts should be given when shopping.

(4) Membership activities:

1. During the activities, you can apply for a membership card of xx Building for free with a credit card for men's products or a student ID card, and give members a gift when shopping in 211 yuan or above with the card.

2. Give xx Travel Agency a discount coupon when shopping in 311 yuan or above with men's shopping credit card or student ID card.

(5) Special activities:

1. Exhibition and broadcast of excellent essays or poems or stories in the "Father's Love" store

Play several excellent essays or poems or stories (ultra-short stories) describing and praising father's love, and cooperate with passionate music to arouse customers' * * *, and carry out free song-ordering activities to create a family atmosphere.

2. Filial Piety Series Story Exhibition: Make several short stories with pictures and texts about filial piety in China, and display them in front of the main entrance or in the store, calling for filial piety awareness and rendering the family atmosphere of the building as home.

VI. Requirements

Please report the product information to the marketing department before 11: 11 on June 21th, and the reported products should be focused and targeted.

father's day theme activity plan iv

1. activity background: compared with mother, father is ashamed to express his love. They often keep love in their hearts. A mother's love is sound, but a father's love is silent. As a country of etiquette, the Chinese nation has always attached importance to honoring parents and returning gratitude, so we should make full use of this opportunity to carry out interactive family culture marketing.

second, the theme of the activity: to pay tribute to my father and be filial to the world

third, the time of the activity: June 5

fourth, the content of the activity:

1. Giving birthday cakes:

Any father born on June 21 can enjoy a 41% discount on buying birthday cakes in xxx store with valid certificates.

2. Beer competition. Those who hold a single shopping receipt of 51 yuan or above in the mall on the same day can participate in the beer competition at the exchange office of the building store.

activity details: each session is divided into two groups, with 5 people in each group. Ordered by the host, the listener who can finish drinking 1 in the shortest time wins. The winner will be awarded 2 cans of beer on the spot.

3. Colorful Grand Prix:

During the Father's Day activities, all the products will be 28% off. Those who buy the products after discount and the single ticket is more than 128 yuan can take part in the "Colorful Grand Prix, Draw a Father's Day gift for their father" with their computer receipts, and present them with exquisite Father's Day gifts.

(1) Prize setting:

Grand prize: choose one dress; First prize: send a second prize to the designated goods: 21% discount on the purchased goods; Third prize: 31% discount on purchased goods; (2) activity details:

a) collection at the mall