And there is the following basis:
Yoshinoya is a famous Japanese beef and rice specialty restaurant that enjoys a century-long history, founded in 1899 with the opening of its first branch in the Tsukiji fish market in Japan. The name "Yoshinoya" comes from the name of the place, the Yoshinoyama region of Japan is the most famous beef rice, legend has it that in the 12th century the famous Japanese general Minamoto no Yoshitsune's beloved concubine Shizu in the cover of Yoshitsune's refuge in Yoshinoyama to teach the skills of beef rice to the local residents, and so beef rice has become the local specialty flavor, "Yoshinoya" is the name of the place. "Yoshinoya" was named so to emphasize the authenticity of its beef rice.
After more than a hundred years of active development, Yoshinoya outlets are located all over the world, such as Beijing, Shanghai, Hong Kong, Singapore, California, and Malaysia, etc. Today, Yoshinoya has more than 1,100 outlets around the world, providing customers with delicious Japanese-style food and quality service. Yoshinoya mainly engaged in a variety of delicious Japanese style rice, including fried chicken rice, beef rice, Dongpo rice, curry chicken rice, etc. Beef rice and fried chicken rice is the typical Yoshinoya's signature dish, beef rice using boiled good beef with sautéed onions, and with the sauce, put on the rice, the ingredients and workmanship simple. Pan-fried chicken rice is made by first frying boneless chicken breast in a pan until golden brown and the skin is crispy and tender, then cutting the meat but not the skin, and cooking broccoli, cauliflower and carrots together in a bowl of rice, topped with brown sauce, the chicken is golden and crispy, the sauce is sweet and salty, the vegetables are colorful, and there are not many condiments, but they are unique and delicious, and the whole bowl is colorful, which makes the whole bowl very appealing to the palate. Covered rice with very beautiful Japanese large porcelain bowl, below the rice, above the chicken or beef, the top of the sauce, Yoshinoya in Japan is a very cheap mass food, it is fast and convenient and tasty and healthy, favored by many Japanese people, after its arrival in China, the price and the price of Japan is basically the same, the price of China is only one-tenth of the price of Japan, but Yoshinoya is still not very expensive for the Chinese consumers, the cost of eating a Yoshinoya will cost you a lot of money, but it is not very expensive. Eating a Yoshinoya will cost 15-30 yuan per person, so for many people, Yoshinoya is only a little higher than McDonald's consumption.
Logo
Yoshinoya's "bullhorn" logo was designed by Yoshinoya's founder, Eikichi Matsuda, using "orange" as the main color, and has remained unchanged since 1899. The "bull's horn" symbol is derived from the "Y" in Yoshinoya, the English name of the Yoshinoya family, and the rope surrounding the "bull's horn" is a symbol of "yokozuna," a Japanese sumo wrestling style. The rope around the "bull's horn" is representative of the "Yokozuna" class in Japanese sumo, which is the champion of sumo, symbolizing that Yoshinoya's food products are "Yokozuna" (i.e., champion) class products. The outer rope is made up of 27 grains of rice, which represents rice. Thus, the whole symbol means that Yoshinoya sells "the best beef and rice.
Mission
Yoshinoya's mission is to provide the freshest, highest-quality food to its customers, using only the finest ingredients and prepared on the spot. Yoshinoya has always pursued "real quality" with a "conscience" in order to provide customers with unique flavors whenever and wherever they are, and to provide all Hong Kong residents with fast service, a comfortable environment, and high-quality, reasonably-priced food.
Company History
1899 Yoshinoya was born as a private restaurant in the Nihonbashi fish market (a large-scale seafood market) in Chuo-ku, Tokyo.
1926 With the Great Kanto Earthquake (1923), the fish market was moved to Tsukiji, and Yoshinoya moved there as well.
1952 Yoshinoya began a 24-hour business system and became a famous store at the time (there was a hiatus when the company was founded).
1958 President Mizuho Matsuda, who had inherited his father's business, established Yoshinoya with a capital of 1,000,000 yen in order to corporatize the restaurant that handled beef and rice dishes (December 27th).
1966 Beef rice was increased to 200 yen from the previous 120 yen.
1967 The menu was limited to beef rice (medium and large bowls), egg, and drowned vegetables (only the Tsukiji branch was priced at 250 yen because it used domestic beef until around 1973).
In 1971, the Sugito Processing and Distribution Center was established in Saitama Prefecture.
Introduced a computer (FACOM230-15).
Shinbashi store began 24-hour operation.
1973 Established USA Yoshinoya in Denver for beef procurement.
The 1st FC (Franchise Chain) store opens in Odawara City, Kanagawa Prefecture.
1975 The first store opened in Denver under the signature trade name of "BEEF BOWL (Beef Bowl Rice)".
1977 Domestic chain exceeded 100 stores.
Yoshinoya West, Inc. was established in the U.S.
1980 The company applied for reorganization.
1983 The rehabilitation plan was approved, and the Saison Group injected funds to restart the business with a capital of 500 million yen.
1986 Because of the centralization of the factory and logistics, the drowning vegetable factory and distribution center were established in Saitama Prefecture.
1987 The company paid off 10 billion yen of rehabilitated debt earlier than initially planned.
Yoshinoya Taiwan is established as a joint venture in Taiwan.
In Japan, the company merges with D&C Corporation, which operates Dunkin Donuts, and the company name is changed to Yoshinoya D&C Corporation.
1989 In order to advance the process of information systemization, a POS system is introduced along with a switch to mainframe computers.
1990 Application for registration as a listed company is recognized by the Japan Securities Association.
1991 Yoshinoya opens in Hong Kong.
1992 Yoshinoya opens in Beijing, China.
Yoshinoya Academy is established at the International Training Center in Los Angeles.
1994 Establishes Tokyo New Workshop in Oregan-cho, Saitama Prefecture.
1995 The Osaka and Nagoya Distribution Centers are combined to form the West Japan Distribution Center.
1996 Yoshinoya's domestic chain exceeds 500 stores.
1997 Yoshinoya opens in Singapore.
Starts selling a new variety of "Beef Salmon Set Meal".
1998 Yoshinoya withdraws from the Dunkin Donuts business. Yoshinoya completes its plan to open chain stores nationwide.
2000 Yoshinoya changes the par value of its stock from 50,000 yen per share to 10 shares with a par value of 5,000 yen. Listed on the First Section of the Tokyo Stock Exchange.
2001 Obtained ISO 14001 certification, the international standard for environmental management systems.
POT&POT, a curry restaurant, was established as a branch. POT&POT became independent as POT&POT Co.
Reduced the price of beef rice (medium bowl) from 400 yen to 280 yen from the viewpoint of price redesign.
Yoshinoya opens in the Philippines.
Yoshinoya's domestic and overseas chains total more than 1,000 restaurants.
2002 Yoshinoya opens in New York. Yoshinoya opens in Shanghai.
2003 Yoshinoya America INC. is established as a holding company for Yoshinoya's U.S. expansion.
2004 Yoshinoya stores open in Malaysia. Due to a ban on the import of U.S. beef, sales of beef rice are temporarily suspended.
The number of Yoshinoya restaurants in Japan exceeds 1,000.
Yoshinoya opens stores in Shenzhen, China, and Sydney, Australia.
Management Philosophy
Yoshinoya actively seeks to live in harmony with society and to contribute to the creation of an enriched human society through its food business.
5 Management Ideas
1. Market-oriented Ideas
It is important not to be isolated from society. Instead, we should always keep an eye on the changes in the market and always maintain the idea of being a company for the sake of society.
2. Customer-oriented ideology
To make all of us become a group of highly emotional members who are sensitive to the thoughts and wishes of our customers.
3. The idea of denying the status quo and breaking the status quo
Negate the past experience and the idea of maintaining the status quo, and create a culture of challenge and innovation.
4. The idea of respect for people
To utilize the individuality of the employees, trust them, and implement the management of solidarity and concern for others.
5. The idea of treating work with a strong sense of responsibility
It is precisely because work is strict that it is happy. The will and the courage to do your duty will make you grow, and the work will be full of fun.