Upgrading the company's grade is the most effective way to increase sales, and it can't be done overnight. First of all, let's start with the facade. The facade of a shop is like a person's appearance, and the first impression is very important. Although there is no need to paste gold paper on the wall, it should be unforgettable after reading it. Secondly, the service attitude of the service staff, we must ensure that the guests have the voice of welcome, question and answer, and leave, so that the guests feel honored. The arrangement of tableware is also very important, because it will reflect the company's understanding of dining taste. Tableware must be intact, and the dining table and tableware should be very clean. Let's talk about food and drinks. The utensils for serving vegetables should be exquisite, conform to the decoration characteristics of our store, and complement the dishes. There should be wines at all prices. The most important thing is the dining environment. By observing the dining environment, customers will see whether the hotel has a grade. Although this environment does not need luxury, it must have its own characteristics. As for how to improve the popularity, I think word of mouth is the most convincing and the most economical. However, when the company is just starting or it is difficult to open the market, it still needs to be assisted by some advertising means.