Question 1: What is the learning objective of research design?

1. Understanding: the basic process of research design.

2. mastery: how to choose the research topic

3. mastery: how to define the research variables.

4. Understanding: How to put forward research hypotheses.

5. Mastering: How to carry out literature retrieval.

6. Understanding: How to choose the research object.

7. Mastering: being able to write a standardized research plan

Main contents: Section 1: How to define the research problem

(1) How to determine the research variables

(2) The relationship between the research variables

(3) Defining the research variables

(4) Definition and operation of variables

Section 2: How to put forward. Hypothesis

(2) the role of research hypothesis

(3) the types of research hypothesis

(4) the characteristics of research hypothesis

(5) the standards of research hypothesis

Section III: How to carry out literature retrieval

(1) the significance and types of literature retrieval

(2) the sources of literature

Methods and tools of literature retrieval

(5) Essentials of reading literature

Section IV: How to sample (adding content)

(1) What is sampling

(2) Basic requirements of sampling

(3) Specific methods of sampling

Section V: How to draw up a research plan

(1) Why do you want to do research and design? If you want to do a research, you should first consider where to start and how to do it step by step. What conditions are needed, what analysis should be done, what experiments should be done, and what purpose should be achieved. Writing these out is a necessary step of research and design.

Question 3: What's the difference between research and design? I design first. Let me answer.

research and development: usually refers to the research and development of new products, technologies or processes.

design: the application of new products, new technologies or new processes,

which can be popularized, popularized and industrialized.

For example, a certain laboratory has developed an antibody against a certain pathogen, which is research and development.

A certain enterprise has transformed the research and development achievements of this laboratory into various forms of drugs, which

enables it to be applied and popularized in clinic, industrialized production and benefit the public. This is a design.

Question 4: What's the difference between a researcher and a research designer? The former has two meanings: one refers to the research object, and the other refers to the person who implements it. The latter is the maker of this research plan.

Question 5: What is the meaning of the research topic? Requirements, methods and steps of the research topic

(1) Topic selection

Topic selection is the beginning of the research topic, that is, to determine what topic you want to study.

1. Where did the topic come from?

(1) reference topics or topics for declaration provided by schools or relevant departments above schools

(2) problems that teachers are confused or interested in in their own education and teaching work rise to topics

2. General principles of topic selection

Scientific: there must be theoretical basis and factual basis, which must conform to scientific principles; The expected results should be reasonable; The research method should be correct and rigorous, feasible and innovative.

3. General process of topic selection

(1) Clear direction-finding problems

(2) Concentration range-empirical analysis

(3) Prompting focus-forming topics

4. Matters needing attention in topic selection

(1) Small topics should not be large

(2). The topic should be original. The presentation of the subject should be concise and specific.

(3) The advantages of the researcher should be considered, combined with their own work and adapted to the ability of the researcher.

(2) applying for a project

applying for a project, that is, designing a research plan, is a concrete idea of how to carry out the project research, a working framework for starting the project research, and a basic idea of how to carry out the research. It is a necessary measure to ensure the smooth booking of research; The central link to concretize the research; It is an important guarantee for the quality of research results; Conducive to inspection and self-inspection; Conducive to collaborative research. Generally, the subject research carried out by higher authorities is accompanied by a subject declaration form.

1. Composition of the project declaration form (project research plan):

(1) Description and definition of the project: the name or topic of the project must clearly state the problem to be studied, and reflect the research object, research question and research method. Such as "strengthening preview guidance to improve students' self-study ability"

(2) Research background, purpose and significance:

Research background: that is, what to study based on and inspired by.

research purpose and significance: that is, why to study, what is the value of research, and what problems to solve, including theoretical and practical significance; External goal (purpose), internal goal-student development).

research summary: the history and present situation of this research.

research features or breakthrough points: new problems, new methods, new angles and new effects.

(3) research scope: the definition of the overall scope of the research object; Define the fuzzy concept of the research object; Definition of key concepts.

(4) research content: the very important part cannot be studied without specific research content.

(5) Research methods:

① Precautions: Pay attention to the use of various methods; The method should be written in detail; Methods should not be abused

② Main methods: action research; Experimental research; Case study; Investigation and study; Literature research.

(6) research object: it is representative and typical, which makes the research results have universal guiding significance.

(7) research procedures (steps): tasks and requirements of each stage of the research

the first stage (preparation stage): collecting information and opening topics

the second stage (implementation stage):

the third stage (summary stage):

(8) forms of expected results: ① papers and research reports. ② student changes

(9) research members (and principals, division of labor)

(11) budget and other required conditions

2. Fill in the project declaration form (project demonstration)

3. Matters needing attention in filling in the project declaration form

(1) Understand the importance of filling in the declaration form. Is half the battle, can't cope with.

(2) Make several copies, and keep one copy for yourself, preferably in the computer.

(3) The core is the purpose, significance, research steps, research contents and methods.

4. Project declaration form

(3) Opening demonstration

1. Meaning and significance of opening demonstration

2. Writing method of opening report

3. Difference from project demonstration (project application)

4. Holding opening demonstration meeting

(4) Implementation research

The purpose of the research is not to build a systematic academic theory, but to solve the situation that practitioners are in ...... >; >

question 6: what is the current situation of vi design research? More and more enterprises in our country collect corporate logos in the media, and announce that VI project bidding VI design has become a fixed "image project construction" and an important part of corporate strategy. Hai Yin Advertising Design will explain this topic to you today. Domestic Shijiazhuang Design Company: More and more enterprises in China collect corporate logos in the media, and announce that VI project bidding VI design has become a fixed "image project construction" and an important part of corporate strategy. However, for a long time, domestic VI design is too rigid and procedural. Some people think that to do VI, as long as the logo is designed, the work is half done. In addition to the logo and some basic elements, the VI design manuals of many companies are the same in application, and many of them are monotonous continuation and repetition, lacking individuality and novelty. Caused the isolation of the logo, but also separated the interaction of various elements of VI. Abroad: the design form of modern VI in the world is not the result of considering the form, but the form of considering how to solve problems and meet the basic needs of the public. German VI designers pay more attention to the physical relationship between design and people; The modern VI design in northern Europe pays great attention to people's psychological feelings. The VI design in Europe starts with the concept and then defines the design goal. American VI design originated from commerce, and was not based on social ideology. It once followed the market, but with its strong economic strength, it accepted all kinds of positive factors and quickly made its own design take the lead. The purpose of Hai Yin's design is to serve the brand, the society and itself. The design concept should be rooted in the fact that it is to create a brand experience for consumers. The highest level of design is to "know the market" and make a design that conforms to the brand and the market, which is the real good design. Shijiazhuang Design Company

Question 7: What is the research method of design aesthetics? How to study it? The research method of design aesthetics is not a copy of the research method of aesthetics. The development and evolution of design aesthetics has its own laws. Her research objects are both practical operation and self-contained theoretical principles. The aesthetics of design aesthetics, the interdisciplinary subject of design and art, the main research object of aesthetics is art, The integration of art and design has contributed to the birth of the discipline of "art design", so the research on design aesthetics should use interdisciplinary comprehensive research methods such as aesthetics, design and art. Therefore, we summarize the main research methods of design aesthetics as follows: 1. The research methods of aesthetics; 2. The methods of combining the principles of design art with design practice; 3. The research methods of history; 3. The research methods of other disciplines < P > Question 8. The most common research method is a long-term follow-up survey of a group of subjects. It takes a long time, and there will be problems such as the loss of subjects. However, it has strong pertinence and is fixed on a group of subjects for research.

2.Cross Sectional study. That is, subjects are selected from different age groups and investigated at the same time. The advantage is to save time and energy, but it can't explain the impact in a specific period of time.

3.Cross Sequential cross-sectional follow-up study. Combining longitudinal research and cross-sectional research, we first investigate a certain characteristic of subjects of different age groups, and then investigate it after a period of time, so that we can get the responses of different age groups to an operation. The advantage is that it solves the problem of "breaking" in cross-sectional research and evaluates the intervention for a period of time. Disadvantages are similar to longitudinal studies.

4. others. Some research methods that are not very mainstream, such as micro-genesis, ecological viewpoint and so on.

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Question 9: What is the difference between a design institute and a design institute? Contact the design institute to mainly do design projects; Theoretically, the design institute will undertake some scientific research projects, but its main business is design; The main business of the research institute should be scientific research entrusted projects or topics. Generally speaking, large design institutes will do some scientific research in combination with projects, so most of them are called "design institutes". In fact, it doesn't matter what the name is, the key depends on which part of its main business income is.