What are the top ten health entrepreneurial projects

I believe that there are some friends have heard of, now health care is very hot, and very promising industry, so there is a part of the friends intend to invest in the health industry, want to consult, there is no suitable health entrepreneurial projects, the following is my carefully organized top ten health entrepreneurial projects are, welcome to read and collect.

1, nutritionist business.

The health industry is advocating that people focus on health, so how can we do it? From the scientific diet, dietitians can give you great guidance. If you want to maintain their own health, you can through the dietitian to help you configure a nutritious diet, to avoid too much or too little intake of nutrients caused by over-nutrition or malnutrition. If you want to work as a dietitian, you will need to undergo a professional study and training program, and after obtaining the relevant certificates, you will be able to carry out your business in hospitals or schools.

2. Home healthcare organizations.

Home healthcare organizations are also a popular venture in the health industry, including the opening of homes for the elderly, or opening a professional medical escort company to provide professional guidance and services to families in need.

3. Mobile medical checkups.

Have you ever heard of the concept of mobile medical checkups? Mobile medical checkups mean that you can post information online, and if a customer has a need for a checkup, a mobile checkup team can come to the customer's home or office to perform vaccinations or various checkups and tests without the need for the customer to go there, maximizing the convenience and health support provided to the customer.

4. Midwifery/Guidance services.

This type of service includes birth planning, labor and delivery, and childcare, and is generally family-oriented, providing customized service solutions.

5, personal trainer training.

In the future, private services will become the preferred type of service for many families and individuals, because the services provided by private individuals are not only private, but also more targeted, convenient and fast.

6, massage massage.

Speaking of the health industry can not be mentioned is the massage massage service, this project heritage of our ancient Chinese medicine culture, can be customized for customers to any unclogging the tendons and bones, soothing and revitalizing services. You can open your own store, or form a partnership with hospitals, clubs, etc., or provide private one-on-one long-term service if you have your own clientele.

7, the patient catering meals

I think a lot of people have a similar experience: relatives or friends hospitalized, their food and drink is often a problem, both to pay attention to the nutritional aspects and a variety of taboos. Do it yourself is time-consuming, buy there is no suitable. If you can open a hospital next to a restaurant for patients, business will not be too bad, after all, it is just for the patients. The only thing to pay attention to is the nutritional balance of the diet, practitioners need to have some health care medical knowledge.

8, foot bath

Foot bath health is the current health industry is very common in the health project, one-time investment, long-term profit, it is very easy to get rich, the current market has a large number of foot bath to join, such as the rich bridge, good son of the strength of the foot bath industry to build a brand, to become a lot of commitment to invest in the people of the choice of wealth.

9, health insurance

Mainly includes medical insurance, disease insurance, loss of income insurance, nursing insurance and medical accident insurance.

10, elderly services

To provide the elderly with the necessary life services to meet the basic needs of their material and spiritual life.

Health industry entrepreneurial projects

The future of the tens of billions of market opportunities

First, direct marketing. From some of the data we collected last year, products like Amway, Perfect, No Limit, and New Generation have shown a 10 billion trend. This shows that basic nutrition, basic supplements this market is developing better.

When analyzing the sales model of a product, we look at the consumer groups, channels and product forms it covers.

In the case of Amway, for example, first, the population coverage is very broad, belonging to the mass consumer goods; second, the channel is also a large channel. It has more than 2300 outlets across the country, and 300,000 direct sales; third, among his 30 main products, basically in the 300 yuan or so. That is to say that constitute a huge sales of things, must be consumers to buy more, at the same time to buy, but also to be able to repeat buy, so that 100 yuan to 300 yuan is a health care daily supplements in a gold price line.

Second, the channel itself. Take BY-HEALTH as an example, why can it get a hundred times the premium in the capital market? One is that its products are located in the cheaper Amway. Its core essence is to use Amway so many years of an education, from the previous similar to the drug, consumers buy health care products are to solve some kind of problem, and later developed to some basic nutritional supplements.

In addition, its channels are very developed, more than 30,000 counters, the chain of nutrition centers have more than 500, the country's top 100 chain drugstores have 96. So channel power and brand power play a key role in the 10 billion market of BY-HEALTH.

Thirdly, the marketing model. The marketing is characterized by in-depth communication, and at the same time there is a strong emotional and word-of-mouth adhesion. The core competitiveness of marketing is actually emotional marketing, rather than selling products, rather than selling emotions between people. We have an island relatives, we see him this month in Shanghai's Mercedes-Benz Theater has a million meeting sales, in this meeting sales, he wants to sell 100 million. What is his innovation? It is the emotional marketing and deep education marketing to the extreme.

Fourth, is that today we come to visit the `the legend of the tiger cane. This project was introduced from Japan, it is particularly cross-border, both a health chain theme club, but also a series of health products chain store, and then both combined with the experience, but also combined with the depth of the educational communication.

Fifth, the specific population, specific stage, specific formula of the series of chronic disease rehabilitation products. China's 12th Five-Year Plan has an article that specifically talks about a very important rehabilitation market in the aging cities of the future. We have helped Jiang Zhong to make a brand called Chu Yuan.

Sixth, the traditional tonic. In the future of the big health plate, China must exist in the market is the traditional tonic of an innovation. For example, the recent very hot extreme grass is the upgrading of Cordyceps. The essence of its upgrading is that there is no need for consumer education, as long as through the technical innovation of the dosage form, the traditional concept of tonic can be better integrated into modern life, the retail market for this product has already had a scale of 30 billion.

China has a 5,000-year-old tonic culture, this market will never disappear, the future must belong to the combination of traditional and technological innovation, can be better integrated into the contemporary or modern life of the products.

Seventh, the mother and child market. This market is characterized by parents are willing to pay a high price, so the safety and authority of the brand is very strong, this is a very worthwhile study of a market segment.

Eighth, health services market. There are many foreign products have been extended into customized health services, the database, the Internet and personalized solutions combined together, this future may be a market for health services.

I have done some case insights

Case 1: Jiangzhong brand gastrointestinal tablets, drugs into a class of health care

Jiangzhong brand gastrointestinal tablets is to do in 2004, in the past few years, it is from 300 million to 1.7 billion, it's the core strategy is what?

First, at that time, its direct competitor was morpholine, which was positioned as a digestive aid. We repositioned it to become a daily digestive health product, expanding the consumer base and timing of consumption. Jiangzhong is basically the elderly version at the beginning, and then we expanded some new people, such as cab drivers, white-collar workers; also expanded some of the timing of use, such as from stomach pain to start eating to the daily "chewing after meals", this change has generated a market of 200-300 million. Including the Chinese New Year and other holiday markets, one year we shot that Guo Donglin's Spring Festival version, that an advertising campaign generated tens of millions of dollars in sales.

Secondly, there is a children's market segmented from the adult market. The category attributes of drugs and health care products are not the same as the timing and frequency of consumption, so we changed the dose of the adult package from 1 to 2, launched a specialized children's package, to the Jiangzhong generated a market size of 400 to 500 million.

Third, the extension of the channel. From the previous limited to the provincial city to the county development.

In short, we are the attributes of its category, from a drug to a class of health products! Today we are exploring how to make a product bigger, but we should know that different categories of its consumer characteristics are different. Why Wang Laoji can do more than 20 billion, is to use the concept of fear of fire to turn herbal tea into a fast-selling products.

Of course, the category attribute change must be able to support the product, because Jiangzhong brand gastrointestinal elimination tablets it has five ingredients, tai zi ginseng, malt, hawthorn, in fact, they are all the same source of medicine and food.

Another case is the Golden Voice of Guilong Pharmaceuticals. They started to give a very professional interpretation of chronic pharyngitis, which corresponds to a very narrow group of people, and then we turned the brand from a drug into a fast-moving product by expanding the symptoms.

Case 2: Hatsumomo and Jiangzhong monkey mushroom cookies, from the segmentation of the market opportunity

Hatsumomo is an opportunity we found from the segmentation of the market. Because we found that consumers are very cluttered with choices when they visit patients, we wondered if there might be a market for gifts for patients or for patient recovery. We then worked backwards to customize products for our customers.

The second case is monkey mushroom cookies. This cookie was just launched from September 1st, and its first year market target was 600 million. We found that Jiang Zhong has been a very important brand equity among consumers for so many years, which is the stomach. In the past, the healthy stomach is a small tablet, it belongs to the can eat or not eat, low concern for the product, and the bottleneck of the healthy stomach elimination tablets is about 2 billion. How to expand the market again? It has to move in the direction of fast-moving products. So we hypothesized that there is a cookie that specializes in stomach support. With this hypothesis carried out a series of interviews, and then found what? 60% of the people with stomach problems take cookies all year round, and basically eat them twice to three times a day. Then the market is very huge.

Entrepreneurship Channel

Based on this assumption, we started designing the product in reverse, and asked Xu Jinglei to create this professional image. Currently just launched more than a month, the dealer is very enthusiastic, he probably the first phase of the return, probably now has to break 100 million.

Case 3: Platinum Brain and Jelly Duck Neck, rebranding

We work with customers, generally three categories:

The first is the incubation of the brand, a new product, a new market in the end how to position.

The second category is the old brand expansion, encountered a certain sales bottleneck.

The third category is the aging of its brand image, which needs to be reshaped.

When we took over this Brain Platinum, it was a real-life version of this year's New Year's Eve, no gifts, only Brain Platinum, which had a very high impression, but a very poor reputation.

How did we reshape it? It is to create a cartoon character version and its real-life version of the youth faction, to help them reshape the brand image. But the essence of Platinum Brain is not a health product, it's a gift.

The health care category has a relatively low level of trust, and often you need to choose celebrities who have a high level of integrity and credibility. One of the great successes of Jiang Zhong's strategy is to make good use of celebrities, from the earliest gastrointestinal tablets with Ge You to Jiang Wenli, to Zhang Guo Li and Chen Daoming, he is to find with the brand temperament is very similar to the celebrity, relatively quickly to enhance the attention of this product.

We did a test, put a version of the ads, with and without Chen Daoming ads, it's about 50% more phone calls, so it shows that the star in the early stages of brand building, it's also a very big role.

There is also the case of the absolute flavor duck neck. This category is opened from the roadside stalls, the development of professional chains, then especially in accordance with the model of McDonald's to make it into an international health and leisure brand, in fact, it is positioned as a marinated leisure food, from a regional type of snacks into a leisure food, to do a series of upgrades.

Some of our island relatives he is a leading enterprise, but not a leading brand, these two are very different. A leading company is not a leading brand, a leading brand is in the minds of consumers, it occupies the position of a category, at the same time it has a very high price premium. Marketing and brand two-in-one is the customer's most core fundamental needs, advertising and marketing is only the tactical level, but also need to think about the brand from the marketing of the road to the enterprise, the need to put the road, the law, the art of these three levels to master.