Life service program "Perfect Housewife" program plan book (2119-12-21 11:21:58) Reprinted label: Planning TV Leisure
1. Program name: "Perfect Housewife"
2. Program duration: 61 minutes.
3. Broadcast frequency and time: 8: 11 to 9: 11 every Friday night, once a week.
fourth, program positioning: this program is a life service program specially tailored for married women. It is mainly composed of "I love the kitchen", "Life Gang" and "Mrs Qiao". The program tries to provide housewives with all kinds of life information that they are most concerned about, provide service guides for them to take care of the whole family's daily life, and encourage them not to be yellow-faced women, but also to dress up beautifully while taking care of their families.
V. Program audience:
Main audience: married women who take care of their families' daily life on weekdays.
Marginal audience: housewives, husbands and children.
VI. Purpose of the program: It is convenient for housewives to get close to their needs
VII. Reasons for program planning: The so-called housewives refer to a group of people who are family-oriented and devote more emotional energy to their families, and they account for the vast majority of married women. Compared with men, women are more willing to spend time and effort on housework. Even Victoria, who is so powerful, is just a housewife who can dominate Beckham and influence sports and fashion.
However, don't imagine them as an old and rustic "disadvantaged group". Look at the eternal housewives who appear in TV advertisements. They are virtuous and gentle, and their faces are always full of happiness. They have a caring husband with a successful career, a lively and lovely child and a high-quality lifestyle ... Such a group looks self-sufficient both materially and spiritually.
The idea that a wife who darns her husband's socks is as valuable as a female president is quite popular even among modern intellectual women. Moreover, although these mature new women are housewives, they are like the head of the family. As the backbone of the family, they pay attention to the quality of life and are the main purchase decision makers of the family. They rationally trust the media with huge information, especially women's TV programs. The directors are not only their assistants, but also their partners, creating life, enjoying life and improving the quality of life for new urban women. Our slogan is "housewives live a good life, good housewives live a good life", and we want them to become "ideal new good housewives idols, warm housewives with affinity, fashionable and beautiful housewives, smart housewives who understand housekeeping and elegant housewives with taste." Beauty, family and taste are indispensable.
Married women have chosen the lifestyle that suits them best through full self-awareness and ability. They are good at finding a sense of accomplishment in their families and winning the respect of their husbands, children and family members. For this group of women, a peaceful family is a safe haven. Once the rear is settled, they can do their own things freely. They are also willing to devote their enthusiasm to this family. Therefore, they keep learning from the media: how to manage money, how to arrange winter clothes, how to arrange a family of three to go to the suburbs on holidays, how to put on a clean light makeup ... to entertain themselves and have a better life.
There are more housewives of another type, who are used to living by intuition and experience, especially those women who don't necessarily have a high degree and don't necessarily live in the CBD of a metropolis. They know how to bargain, have a good grasp of the family's living expenses, instinctively know how much the monthly salary is saved regularly, how much the survival period is used for investment, and they always know where to get a discount and squeeze into a special sale at the first time ... However, these folk wisdom may not be available from TV programs.
After work, after picking up the children, buying vegetables, cooking, mopping the floor and holding the remote control, they will nest on the sofa and watch some soap operas. Seeing the cold world makes her feel overwhelmed, and seeing the true feelings and infatuation makes her cry, so they can be tempted without thinking after a day's fatigue. Because life is so mediocre and safe, they always hope that they can be moved. Traditionally, when a woman steps into the ranks of housewives, it seems that the aura of beauty and charm will gradually fade away and will no longer be the focus of people's attention. But in fact, housewives are an important component of society and the hub of family happiness. But unfortunately, for many years, the group of housewives has never been fully and accurately interpreted in China's TV media.
source: (/s/blog _ 533a5e231111fvhm.html)-Life service program "Perfect Housewives" program plan book _ Feng Qi _ Sina blog
VIII. Host style: youth, liveliness, fashion, passion and vitality.
nine, the idea of editing and directing: a brand-new perspective, scientific comments, and a friendly attitude.
As a fashionable housewife in the new era, do you often fret about the piles of housework? Do you often complain that housework takes up the time you spend with your husband ... Do you dream that one day, housework can be taken care of easily, which will not waste the reputation of being a good wife and mother, but also have enough time to create an interesting family life? When it comes to housework, do you immediately see pots and pans covered with oil stains, stained toilets and dusty floors? How can we be a fashionable housewife, who can not only take care of the clean home environment easily, but also realize the satisfaction and fun brought by these trivial housework? Come and learn the secrets of our beautiful and happy housewives! A lot of life tips and cooking methods are introduced, which are easy to learn and super easy to use, especially suitable for housewives to imitate and learn.
highlights of laundry tips: how to deal with pen marks on clothes: pour alcohol on the scratches of fountain pen on clothes, and evenly cover each scratch with alcohol. The alcohol should be medical alcohol with a concentration of not less than 75%. Put the alcohol-poured side of the clothes up, and try not to touch other sides of the clothes, otherwise the mark color of the pen or ballpoint pen may be dyed to other parts of the clothes. Use an ordinary washbasin to prepare more than half a basin of water, and then pour the bleaching water full of two bottles into clear water. Be sure to fill two bottles. Take it to stir, and then add a little washing powder. You can control this amount by yourself. After that, stir it a little to make the washing powder fully soluble in water. Ok, now completely soak the clothes in water for 21 minutes. Time's up, wash the clothes, there is no mark at all!
My mother told me from an early age that women should be able to cook and do housework. I want to not only bring you a good sense of vision and taste, but also let all girls see that tradition and fashion are not in conflict. Here's how to make vegetable beef porridge:
Ingredients: beef-41g, rice-1/4 bowl, spinach-1, broth-1/2 cup, potato, carrot, onion-1/5, and salt-a few.
Practice: 1. Prepare beef lean meat and grind it.
2. stew and mash spinach, carrots, onions and potatoes.
3. Cook rice, vegetables and minced meat in a pot and season with salt.
housewives who often do housework must have rough hands. I'm going to teach you a few simple hand protection methods, which busy housewives must try.
1. Try to wear rubber gloves when working: one for washing dishes, one for washing clothes and one for cleaning. Be sure to buy gloves over 11 yuan.
2. Apply hand cream as much as possible: buy a box of bagged snake oil and squeeze it into a used empty cream bottle, which can be used for one year for 11 yuan. As much as possible, apply it after washing your hands. Conditional use of SPF hand cream is better. Sunscreen can prevent age spots on your hands. Ha ha.
3, highly recommended, honey+white sugar massage hand skin: as shown in the figure, pour some honey on your hand and add a little white sugar. Rub your hands together for a few minutes like washing your hands. Especially the parts with cocoons, strengthen rubbing. Don't have too little honey. Keep your hands smooth when you rub them, so as not to pull your skin. If honey is not lubricated in cold weather, you can drop a few drops of water on your hands. This trick can remove cocoons from your hands. This is the method introduced to me by my little sister in the beauty salon before. After rubbing, you feel your hands are so soft. Touch your baby's ass, and they won't think your hands are too hard. Housewives must try!
special note: if you don't have cocoons on your hands, you don't need to add sugar (or exfoliate a little), just massage with honey.
4. In order to beautify the lines of your hands, you can dance your five fingers (from little finger to thumb) like playing the piano, but the key is to straighten your fingers as much as possible to make them tense. This can lengthen the lines of the hands and make the fingers slender. When watching TV and working, play when you have nothing to do.
source: (/s/blog _ 533a5e231111fvhm.html)-Life service program "Perfect Housewives" program plan book _ Feng Qi _ Sina blog