With the homogenization of dishes in the market becoming more and more serious, the competition of restaurants in chicken coconut is becoming more and more fierce. So if you join a chicken coconut brand and there is a chicken coconut restaurant nearby, you two have almost the same taste of chicken coconut, so it is difficult to tell which one is more attractive to customers, so it is difficult to make your chicken coconut brand bigger and do business. In order to solve this fundamental problem, we must make our own unique taste style and service, so that our chicken coconut brand can be different from other chicken coconut brands in taste essence and service. Only in this way can we have core competitiveness, gain an advantage in the competition with other restaurants, let more customers choose our brand more, and make our business sustainable.