What is the purpose of the company culture shirt
What is the purpose of the company culture shirt? Each enterprise will choose to customize the culture shirt, usually in the time of the reunion, or daily work, will require employees to wear a culture shirt to work, but many people are not clear about the role of the culture shirt, the following to see the company culture shirt is what to do it.
What is the use of the company culture shirt 1The so-called corporate culture shirt is actually advertising shirts, but we have a short-sleeved T-shirt advertising shirts have two grades of difference. One kind of advertising shirt is some of the more tiny enterprises customized culture shirt or purely sales role of the T-shirt, no matter from the material or design can let you feel the strong sales meaning.
But because now everyone for the establishment of the image of the corporate brand, even advertising shirts are more concerned about the design of the beautiful and fabric grade, so now this kind of advertising shirts instead of more.
The role of the corporate culture shirt is in fact self-evident that the brand promotion of the enterprise plays an indelible role, this kind of advertising shirt in the service industry or catering industry is the most see. There are also some small private businesses that are most common, such as early childhood education organizations or educational and language institutions, which often create corporate shirts when they are active on the street.
Imagine you see these people on the street, what is your feeling and image, is not the eye will chant these uniformed people to attract, will unconsciously look at them a few more times, this is you may know this group of people is what the company's people want to promote what activities.
On the other hand, it's not uncommon for people to feel that these uniformed workers look more formal than they are, and feel like they are employees of a regular company, which gives them a more adorable feeling, and there is also data that shows that employees wearing these uniformed shirts invite passersby to participate in activities when they are engaged in activities that are much more successful than those who don't wear shirts.
It's not hard to understand why, but it's also important to know that the people who wear these uniformed shirts invite you to take part in the activities when you're not wearing them. If random people wearing life clothes invite you to sweep the code to participate in the activities you are not subconsciously rejected, there is a natural alertness. Wearing an advertising culture shirt will at least make people feel that this should be a formal business and company to engage in activities.
From the above case is not a very good illustration of the role of corporate culture shirt.
Let's take a look at a specific corporate T-shirt and see what different designs of corporate shirts can do.
Like the following several corporate culture shirts are food service industry flavor advertising shirts, see these advertising shirts to your intuitive feeling, is not that such advertising shirts actually quite good-looking, and quite creative, is not it easy to leave a deep impression, in fact, the role of the advertising shirts and corporate culture shirts and the role of the brand image between the two are mutually reinforcing.
For example, a diner enters the store to dine, and they have positive contact with the restaurant inside the waiter, they may be because of the store's good-looking creative ` advertising culture shirt and the store has a deep impression, that is, through the advertising shirt to remember the store.
It is also possible to remember the store because of this store culture shirt, this will make people think of this store culture shirt are like this, are very good-looking and have characteristics of taste, and the pattern design of different advertising shirts will allow customers to have a different point of memory, to deepen the impression of the most distinctive things inside the store.
What is the role of the corporate culture shirt2 What is the role of the corporate culture shirt? (a) the role of the promotion of corporate culture shirt The biggest role of the corporate culture shirt is in fact to play a huge role in the promotion of the corporate brand, we can often see some people in the street wearing the corporate culture shirt to hold all kinds of activities. (2) the role of corporate culture shirt to attract eyeballs Another role of the corporate culture shirt is to attract eyeballs, imagine whether we are in the shopping or dinner on the street to see wearing corporate culture shirt used as personnel, our first image and feeling, basically, a moment by which the fancy uniform dress people to attract. The first impression and feeling we have is basically to be attracted by the fancy uniformed people, who will take a few more glances, and at the same time, the corporate culture shirt can let you know the business matters or activities of this enterprise. (3) Corporate culture shirt can enhance the trust of others on you and the enterprise Uniform wearing corporate culture shirt staff look more formal, can be a great degree of access to a first time to meet the person's degree of trust, there are practical results show that the uniform wearing corporate culture shirt staff to invite passers-by to participate in the activities of the success rate is much higher than not wearing corporate culture shirt people. The results show that the success rate of inviting passers-by to an event is much higher for employees wearing corporate culture shirts than for those who do not. After all, wearing a corporate culture shirt allows people to have a certain knowledge of you, know that you belong to the public and the company is doing activities. What are the applications of corporate shirts? Corporate shirts are mainly used in the service industry and catering industry most commonly. In addition, some early childhood education institutions, fitness organizations, education, language institutions and other enterprises are also more active, and even we can often see some people in the street wearing corporate culture shirt to hold all kinds of activities.
First, the origin of the culture shirt
In the 80s of the last century, the culture shirt is slowly emerging in China, for those who have experienced that era, the culture shirt has a very important significance to them. Not only do they publicize the culture or spirit of the company, but they can also be used for "advertising". Some businessmen found the advertising value in the shirts and printed the products they were selling on them, but they were not called shirts at that time, they were called "advertising shirts".
GOOSN
Advertisements were printed on the tops of the shirts, so that people could wear them on a daily basis, either on the front or the back, which would play a certain role in publicizing the product, and it could be said to be a big publicity at low cost. Unconsciously, advertising shirts gradually evolved into cultural shirts. Culture shirts can be a good expression of the enterprise want to express, collective wear is even more striking.
Second, the attitude of the culture shirt
For the printed T-shirt, in the younger generation is still considered more popular. Xiaoge forgot which big company, often customized culture shirt, as long as the design is good, not afraid of no one to wear. Some of the culture shirt is cute style, naturally like the little girl is very much, some are cool style, then both boys and girls can accept. If the conditions allow, Xiaoge think you can also organize everyone together to design a company culture shirt, more meaningful.
The culture shirt is popular for a long time, why can be popular for a long time? First, the pursuit of individuality, emphasizing the unique, and the masses are different; second, because there is a publicity effect. Neat clothing, from the visual effect, very unified, represents the cultural spirit of an enterprise. Xiaoge believes that in the design of cultural shirts, you can be a little more bold, unnecessarily too restrictive, showing the company's central idea can be.
Third, the demand for cultural shirts
With the popularization of the Internet, the public's thinking has been a new liberation, the demand for cultural shirts is also increasing. Diversified cultural shirt, more help to open everyone's mind, the idea of a new liberation. Imagine, outside, everyone is wearing uniform clothing, is not better to attract attention? If the partners see the uniform dress, it will also be more trustworthy, right?