1. Sales expansion plan
I. Training Background Due to the rapid expansion of the company's business, the scale is expanding day by day. The demand for personnel is increasing, and there are more and more new employees. Some new employees are not yet fully professional, and their sense of responsibility, communication ability, innovation ability and team consciousness need to be improved. In order to achieve the goal of special training for new employees and build an excellent human resources team in Lan Yun, the Training and Development Department, after full discussion, considers it necessary to add team development training to the special training for new employees.
Second, the training objectives
1. Establish the consciousness of active communication and learn effective team communication skills.
2. Break the routine, re-examine yourself and improve your creative thinking ability.
3. Enhance students' mutual cognition and understanding, and improve the trust and tolerance of the team.
4. Melt team spirit, enhance team cohesion and establish a win-win belief.
Third, the significance of training
1, proactive communication spirit
2. Win-win thinking and sense of compensation.
3. Correct management methods in the face of change.
4. Have a high sense of responsibility for the team.
5. Be innovative and take the initiative to change.
6. Appreciate others, encourage others and praise others.
Fourth, the theoretical characteristics of the scheme design
The content of comprehensive training includes indoor and outdoor events. Fully combine physical and mental activities in the whole training, fully experience experiences and feelings in the project implementation, and enjoy the experiences and experiences of others. A series of activities make the students maintain a high degree of enthusiasm and participation in the whole training, which is closely related to the project design. Some basic theories are learned, experienced and understood in games, then shared and discussed to form theories, and then applied to practical work and life.
Fifth, expand training discipline requirements.
1, training must strictly abide by the training rules and relevant company disciplines, and it is strictly forbidden to act without the permission of the team.
2. You must wear sports shoes when participating in training. This dress is simple and suitable for sports. Please don't dress ladies.
3. Persons suffering from inappropriate strenuous exercise diseases should inform the training organizers in advance so as to make unified arrangements.
4. Please keep the training area clean and tidy, and take away the garbage or waste generated, and consciously protect the environmental sanitation.
Curriculum design scheme of intransitive verbs
1. Participants: all employees of the new employee special training class.
2. Expansion location: the company expands the training ground.
3. Training form: 15 to 18 people form a group. Each group chooses a captain and plays the game under the guidance of the coach. The coach guides the students on the purpose and function of the game, and the students further experience and feel the game process.
2. Sales expansion plan
I. Specific quantitative tasks of sales 1. Make monthly work plan, weekly work plan and daily workload. Make at least 30 phone calls every day and visit at least 20 customers every week, so that potential customers can change from quantitative to qualitative. Call back in the morning to make an appointment with customers, and arrange to visit customers in the afternoon, which takes a long time. Considering the vast territory, large population and traffic congestion, we choose customers in the same place or near the ground when making an appointment.
2. Before meeting the customer, we should know more about the main business and potential needs of the customer, first understand the personal hobbies of the decision maker, prepare some topics of interest to the other party, and provide targeted solutions for the customer.
3. Collect more engineering information from the bidding network or other channels for the reference of the engineering contractor, and put forward suggestions for the engineering contractor to cooperate with the technical and commercial project operation of the engineering contractor.
4. Make records every day to prevent forgetting important matters, and mark important unfinished matters.
5. Fill in the project tracking table and follow up according to the project progress: preliminary design, bidding, deepening design, stocking implementation, acceptance, etc. , and complete each stage of the work.
6. Focus on the follow-up of pre-design projects, pay a return visit to customers at least once a week, cooperate with engineering contractors to do the owner's work when necessary, and pay a return visit to projects tracked in other stages at least once every two weeks. The engineer's bidding date and the important date of the project progress should be kept in mind, and the return visit should be tracked in time.
7. Actively participate in the project drawings and scheme design at the initial stage of design, and solve the design work of this major for engineers.
8. In the bidding process, the corresponding business documents should be sorted out two days in advance and delivered to the engineer by express delivery or express delivery to prevent omissions and mistakes.
9. After bidding, pay a return visit to customers in time and ask about the bidding results. After winning the bid, take the initiative to ask for deepening the design, help engineers undertake all or part of the design work, and prepare the drawings (equipment installation drawings and pipeline drawings) needed for construction.
10. Strive to sign the supply contract with the engineer as soon as possible, collect the advance payment, arrange the stocking in advance, respond to the engineer's demand with the fastest supply time, and strive for early payment.
1 1. After the goods arrive at the site and the equipment is installed in the project, apply to the technical department to arrange debugging personnel to go to the site for debugging.
12. Prepare the acceptance documents in advance and collect the money in time after acceptance to ensure a good capital turnover rate.
Second, the understanding of sales work
1. Market analysis, and formulate sales tasks objectively and scientifically according to market capacity and personal ability. Tentative annual task: sales of 6,543,800 yuan+0,000 yuan.
2. Make work plans in time, and make monthly and weekly plans. And communicate with business-related personnel regularly to ensure that the heads of various disciplines follow up in time.
3. Pay attention to performance management, and pay attention to and track the performance plan, performance execution and performance evaluation.
4. Target market positioning, distinguish between major customers and general customers, treat them differently, strengthen communication and cooperation with major customers, and win market share at the same time.
5. Constantly learn new knowledge and new products in the industry, bring practical information to customers, and better serve customers. And get to know excellent suppliers of weak current products in various industries and grades, so as to prepare project cooperation in time when engineers need it, share industry contacts and project information with peers, and achieve a win-win situation.
6. Make friends before placing orders, develop good friendship with customers, think of customers everywhere, treat customers as their good friends, and achieve ideological and emotional integration.
7. Don't hide or cheat customers, and promise customers to cash in time. Honesty is not only the foundation of doing business, but also the foundation of being a man.
8. Strive to maintain a harmonious relationship with colleagues, be kind to colleagues, and ensure the smooth implementation of various functions of various departments during project implementation.
Third, balance sales and life, and work happily.
1. Organize peers to hold salon clubs regularly to enhance mutual friendship and better communication.
Although there is competition between customers and peers, they also need to learn from each other and communicate with each other. I've attended similar parties and asked my clients, and they are all willing to attend such parties. So I don't think there is any contradiction. Colleagues can enjoy life outside of work, make the salon a part of life, and work can be carried out in a happier environment.
2. For the old customers, always keep in touch and send some small gifts or entertain customers when time and conditions permit. Of course, banquets are not the purpose, but communication, which can enhance each other's feelings and better communication.
3. Take advantage of off-duty hours and weekends to attend some classes, learn more about marketing and management, constantly try to combine theory with practice, check the latest information and products in the industry on the Internet, and constantly improve their abilities.
3. Sales expansion plan
The catering industry has a history of thousands of years. It can be said that catering has been formed since human beings were polite. The Food Investigation Report pointed out that after thousands of years of development, the catering industry has made great progress and has a unique style. Every store and every place has its own unique and distinctive features, which constitute the eight major cuisines in China, and there are many unique snacks in other places. These characteristics constitute the unique catering industry in China. Let's take a look at the model essay and analysis of food marketing plan. With the development of catering enterprises, the progress of society and the improvement of people's ideology, the public's demand for food is not just to eat. In the past, the consumption habit of "big fish and big meat, ostentation and extravagance" has been gradually abandoned, and consumers are paying more and more attention to the combination of diet nutrition and hygiene, environmental protection and catering culture. In order to reflect my own value, I summed up my practical experience in the catering industry for more than ten years and applied it to medium-sized vegetarian restaurants and corporate planning. Look forward to working with people with lofty ideals to build a healthy brand catering company.
Since ancient times, food is the most important thing for people. Huangdi Neijing, China's first medical classic, requires people to "nourish five grains, help five fruits, benefit five animals and supplement five vegetables" from the perspective of people's daily nutrition and diet balance, and replenish essence and life, in which miscellaneous grains, seasonal vegetables and fruits account for the main position. Usually restaurants are economical and convenient to attract customers, but I don't use low prices to absorb the advantages of existing vegetarian restaurants and combine my innovative ideas. Through site selection, interior decoration, personnel recruitment and training, as well as personalized service and complete marketing means, customers can understand the perfect, healthy, green and nutritious correct diet method, which reflects the core competitiveness of enterprises, that is, what special benefits and added value of products enterprises bring to customers.
I. Site Selection
Detailed investigation and analysis of the market, to understand the surrounding environment and geographical location, well-known service facilities, as well as the supply of production raw materials. Whether there are consumption potentials, eating habits and preferences of residential buildings, office buildings, large manufacturers and target consumer groups, and understand the strength and scale characteristics of neighboring competitors. Be sure to make a preliminary determination yourself. The proposed business area is 500 square meters. Be sure to have three links (water, electricity and gas) and ask the relevant departments whether it is forbidden to open restaurants.
Second, positioning.
While choosing a good store location, according to the analysis and investigation of the market, determine the consumption orientation. 50 yuan -60 yuan per capita, featuring natural food and wild fungi, highlights the cultural concept of food nutrition and health preservation.
Third, after-sales products.
Establish customer files and complaint handling team. Establish detailed customer files, send messages or call for greetings on holidays, birthdays or special days. Establish a good customer base. Complaint handling team. Deal with complaints at the first time, get satisfactory results from customers, prevent the situation from expanding or adversely affecting the corporate image, and handle customer complaints reasonably and perfectly.
Fourth, the institutionalization of internal management
Improve various forms and systems, such as employee handbook, kitchen post responsibility system, service handbook, food standard production list, employee information list, inventory report, monthly expenditure table, take-away record table, order table, membership card and employee suggestion box.
Verb (abbreviation of verb) personnel recruitment
The foreman in the front office and the main staff in the kitchen are our own, and other personnel are recruited by the society. The front desk attendant is recruited by the school, and at the same time, he learns the pre-assessment, training, menu customization, employee manual and various systems. Training employees: be familiar with corporate culture and fully abide by various rules and regulations, work processes, job skills, professional ethics, gfd requirements and ten habits;
1. Understand the restaurant's target values and scope of work.
2. Address guests by their surnames, increase affinity, meet their needs for money, give them friendly service and greet them warmly.
3. Whenever and wherever, guests are preferred.
4. Three lightness, friendship and smile.
5. Make full use of the power given by the restaurant to meet the needs of the guests.
6. Constantly put forward the shortcomings of restaurants and improve the service and food quality.
7. Communicate with your heart and don't have negative emotions.
8. Handle customer complaints.
9. Meet the gfd requirements of the service industry.
10. Take care of the restaurant property. Front desk attendant plus foreman, 1 1 person, 2 food delivery staff, 13 people (2 cold dishes, 3 fried dishes, 3 side dishes, 2 pasta dishes, 3 lotus tables and 2 coarse dishwashers), the salary is controlled within 45,000/month, and the training lasts for 20 days.
Pre-publicity and marketing of intransitive verbs
Determine the marketing plan and make advertising leaflets, websites, billboards and commercial advertisements.
Seven, equipment procurement, stocking in advance.
Kitchen equipment, lobby equipment, household appliances in staff quarters, kitchen raw materials, first understand the market, compare more, and reasonably purchase equipment according to the overall positioning. At the same time of renovation, kitchen equipment and dormitory appliances are in place. Do a good job in every link of equipment procurement: inspection, procurement, acceptance, installation, debugging and arrangement of management personnel.
Eight, trial operation (10 days)
Before the trial run, the employees shall be finally assessed and the principle of survival of the fittest shall be adopted. Product marketing (internal marketing and external marketing) is carried out at the same time.
Nine, decoration
The basic layout is 500m2, the kitchen150m2 (cold dishes 20m2, pasta 20m2, rough processing10m2, hot dishes100m2), the dressing room10m2, the warehouse 33m2, and the office10m2. (2 square meters per table) can accommodate 150 seats, and there are 4 private rooms (partition can be moved or folded, which is convenient for meeting reception, birthday party, etc. ). The decoration is based on the perfect combination of retro, original ecology and fashion, which reflects the business philosophy and visual recognition effect of the enterprise and is based on the principle of convenience for customers, operation and equipment operation. The decoration cost per square meter is between 300 yuan and 450 yuan. Completed in 20 days, lighting is based on warm colors.
X. Processing of licenses
Industry and commerce, taxation, fire protection, environmental protection, epidemic prevention station, public security bureau, dormitory rental.
Only by making the above preparations can catering enterprises be established, otherwise they will be incomplete and incomplete. Only by doing these jobs well and developing continuously will catering be more perfect and progressive!