Members introduce how to write a company profile:
Jiaxing Secret Castle Trading Co., Ltd. was established by Xiuzhou District Government of Jiaxing City on 20 12. Its core team entered the e-commerce industry in 2007. In the past six years, we have successfully built two Crown stores, accumulated rich experience in building food brand culture, and have a huge middle and high-end consumer group. It has also built large storage and logistics centers in Jiaxing, Zhejiang and Langfang, Hebei. The establishment of the new company aims to successfully build the first brand of food quality control in China? Secret castle network.
As the first third-party food quality control service platform in China, Secret Castle Network makes full use of the innovative advantages of e-commerce and integrates the information resources of food industry chain, which plays an important role in connecting the preceding with the following.
Its significance lies in:
First, serve domestic high-quality food production enterprises, tap innovative enterprise leaders, and help high-quality enterprises with social responsibility to complete brand culture construction;
Second, serve many sellers in Taobao, provide high-quality and stable supply, build sustainable high-quality shops, and avoid falling into the Red Sea of price competition; Serve consumers and provide quality assurance for safe, healthy and nutritious food.
Team profile:
The company has an entrepreneurial team composed of highly educated and high-quality talents, and the team leader graduated from Tsinghua University. As the earliest team engaged in e-commerce industry in China, it witnessed the rapid development of e-commerce, accumulated rich experience in food e-commerce operation and formed a scientific management system. Team members are young and energetic, innovative and brave to meet challenges. With a good sense of social responsibility, I am willing to contribute to improving food safety in China.
Innovation:
The first online third-party food quality control service platform in China;
It is the first company in China to explore and practice the new social marketing model of C2B2B e-commerce, which is oriented by consumer demand and leads the new trend of e-commerce.
Looking to the future:
With the differentiated positioning with other e-commerce platforms, more attention is paid to providing refined services for consumers and manufacturers.
Five-year plan:
In the first year, it broke through the sales scale of10 million.
In the second year, we completed the cooperation with sellers all over Taobao, and deployed small storage points nationwide.
In the third year, change the status quo of small and medium-sized sellers in e-commerce, gather some resources, resist market risks, and open up a new mode of e-commerce development.
In the fourth year, lead domestic high-quality manufacturers to build a number of well-known brands.
In the fifth year, through rapid development, it surpassed well-known domestic food sales websites such as COFCO Womai.com, Store 1 and Cofco Mall, and became the largest food e-commerce platform in China.
The efficient development of enterprise team can not automatically improve productivity, and may also disappoint managers. Fortunately, some studies have revealed the main characteristics related to efficient teams:
Clear goal
An efficient team has a clear understanding of the goal to be achieved and firmly believes that this goal contains great significance and value. Moreover, the importance of this goal also urges team members to sublimate their personal goals into group goals. In an effective team, members are willing to make a commitment to the goals of the team and clearly know what they are expected to do and how they can cooperate to finally complete the task.
Related skills
An efficient team is composed of a group of capable members. They have the necessary skills and abilities to achieve their ideal goals, and have the personality quality of good cooperation with each other, so as to accomplish their tasks well. The latter is particularly important, but it is often ignored. People with superb technical ability may not necessarily have superb skills in dealing with intra-group relations, but members of efficient teams often have both.
have mutual trust
Mutual trust among members is a distinctive feature of an effective team, that is, each member is convinced of the behavior and ability of others. We can all realize in our daily interpersonal relationships that trust is quite fragile, takes a lot of time to cultivate and is easily destroyed. Moreover, only by trusting others can we win their trust, and distrust can only lead to distrust. Therefore, maintaining mutual trust within the group needs to attract enough attention from the management.
Organizational culture and management behavior have great influence on the formation of mutual trust group atmosphere. If the organization advocates the principles of openness, honesty and cooperation and encourages employees' participation and autonomy, it will be easier to form a trust environment. Table 10? 1 lists six suggestions that can help managers establish and maintain trust behavior.
A consistent commitment
Efficient team members show high loyalty and commitment to the team, and they are willing to do anything to make the team successful. We call this loyalty and dedication a consistent commitment.
The research on successful teams shows that team members have a sense of identity with their group, and they regard their sense of identity as an important aspect of themselves. Therefore, the characteristics of unanimous commitment are commitment to the group goal and willingness to mobilize and exert their maximum potential to achieve this goal.
Good communication
There is no doubt that this is an essential feature of an efficient team. Group members exchange information through smooth channels, including all kinds of verbal and non-verbal information. In addition, healthy information feedback between management and team members is also an important feature of good communication, which helps managers guide the actions of team members and eliminate misunderstandings. Like what? Just like a couple who have lived together for many years and have deep feelings, members of an efficient team can quickly and accurately understand each other's thoughts and feelings.
negotiation skill
When designing jobs for individuals, the roles of employees are clearly defined by job descriptions, work disciplines, work procedures and other official documents. But for an efficient team, the roles of its members are flexible and constantly adjusted. This requires members to have sufficient negotiation skills. Because the problems and relationships in the team often change, members must be able to face and cope with this situation.
Appropriate leadership
An effective leader can make the team follow him through the most difficult period because he can point out the future for the team. They explain the possibility of change to members, stimulate the self-confidence of team members, and help them understand their potential more fully.
A good leader doesn't have to instruct or control. Leaders of efficient teams often play the role of coaches and supporters. They provide guidance and support to the team, but they don't try to control the team.
This applies not only to self-management teams, but also to task teams and cross-functional teams authorized to team members. For those managers who are used to the traditional way, this role has changed from boss to backer, that is, from giving orders to serving the team? This is really a difficult change. At present, many managers have begun to discover the benefits of this new way of enjoying power, or gradually realize its benefits through leadership training, but there are still some rigid managers who are used to authoritarian methods and cannot accept this new concept. These people should change their old ideas as soon as possible, otherwise they will be replaced.
Internal and external support