People who have been to a large shopping mall should have used the supermarket (store) entrance to the storage box, before it is necessary to spend a coin in order to use, and now directly play a string of digital code can be used. The supermarket storage box and now the intelligent self-pickup cabinet proposed by the enterprise, has **** the same core function - are service-oriented products. The emphasis is on the service of providing consumers with established items within a specified period of time.

So, want to go through a product as an additional service to achieve scale commercialization, in the weak sense of paying for services in China, I'm afraid it is difficult.

Four years ago, on June 6, by SF, Shentong, China, Yunda, GLP Pilot **** with the creation of the investment in the Feng Chao technology is to focus on research and development and the use of intelligent self-service cabinets, and strive to crack the last 100 meters of the courier industry, in order to cover the industry's most end of the express operation. But later, the "Tongda system" left the scene, seems to highlight the situation from the pick-up cabinet is becoming increasingly difficult.

The unbalanced development of high-cost operation and low profitability of the self-pickup cabinet, industry insiders said, the self-pickup cabinet continued to lose money mainly in two aspects: ① revenue, the user is not willing to pay for this service, while the courier to pay a low fee; ② cost, the higher cost of production of equipment, and at the same time, to put in the point of rent is higher.

In order to solve the problem of the last 100 meters of the user, the fresh food and catering industry has been trying to reduce the queuing problem, shorten the time of the user to pick up the food (goods), and improve the shipment/turnover rate of the enterprise with the help of the self-service cabinet. Retailer bosses will discuss the survival of the smart self-service cabinet from the perspective of fresh food and catering.

Existence is reasonable, as the saying goes, there are consumer pain points, you can think of solutions corresponding to them.

In the first-tier cities to work in the group, how many people will encounter this situation, the courier brother called, but they are at work, so the courier is generally placed in the neighborhood of the duty room, the community store, or even let the courier brother will be "hidden" in a corner (such as the door next to the small dark compartment).

Thus, the emergence of intelligent self-pickup cabinets can fully solve the express "hiding place".

However, the double convenience brought by the intelligent pickup cabinet to the courier boy and consumers, so that many companies try to solve the last 100 meters of the distribution problem in this way. As a domestic market share of life even if the service platform of the Meituan Dianping, in recent years, has not given up this way to improve the platform's own operational efficiency.

Wang Huiwen, vice president of Meituan Dianping, has publicly stated in microblogging: "Meituan Takeaway and SF are highly consistent with the concept of putting customers first. We have decided to fully access the Toyotomi self-pickup cabinet as a supplement to the last kilometer of the delivery chain, providing users with a more convenient and safer experience. Everyone can pick up takeout through Feng Nest in the future, so stay tuned."

Recently, the Meituan online new features will be this attempt to land. The application of takeout in the intelligent self-pickup cabinet can really solve a lot of problems to a certain extent as well.

At present, there are two common modes of takeaway cabinets on the market: according to their different modes of use, they are divided into takeaway vending machines and takeaway pickup cabinets; the size of the two appearance specifications is the same, the difference is the operation of its software system.

Takeaway vending machine is mainly placed in the scene is in the dining hall, cafeteria and other places, the specifications of the software using the operating procedures of the vending cabinet, mainly for the user's self-service offline purchases and online ordering, offline verification code self-collection.

Advantages are: the dining hall meal point huge flow of people, queuing up long time to order, and self-service fast food way can be for the dining hall to share a part of the flow of people, reduce the user dining queuing time; fast food on-line platform function is complete, with ordering, payment, out of the single, ready to prepare the meal to the cabinet, to remind to pick up the meal and other functions.

Users can choose to dine-in or take away by self-pickup, and after arriving at the store, scan the code or enter the password on the intelligent self-pickup cabinet, you can open the cabinet to pick up the food.

This intelligent self-service cabinet (takeaway vending cabinet) in the application of food and beverage, the scene is still in the store, or the need for users to step out of the house. For merchants can really save a lot of service time as well as improve meal shipments. However, since consumers have gone out, come to the store in order to pick up food to take home, the solution to this demand is a bit inconsistent with the human nature of the setup. The vision is beautiful, but the actual operation of the effect, will not be ideal.

And the imagination of the takeout pickup cabinet may be even more incredible.

In such a vision, some companies think that the emergence of intelligent takeaway pick-up cabinet can be a cost saving, reduce the cost of store operators; secondly, it is the user in the meal time diversion, shorten the user ordering waiting time; thirdly, it is to enhance the word of mouth, high-efficiency dining, will attract more users around the dining, drive revenue, to achieve a virtuous cycle.

Unbeknownst to us, as long as the user pays extra time for the service, basically no good word of mouth, not to mention increasing the frequency to use this service. Such as Meituan and Fengniao cooperation, so that consumers work time to order food, to the home can go to Fengniao cabinet to take out takeout, reduce the user time to order food, and so on.

However, there are two problems: first, the nest cabinet every day piling up a variety of miscellaneous objects, food safety issues are difficult to be guaranteed; second, consumers from work to home in the process, this can be directly downstairs in the restaurant or packaged upstairs, the willingness to use the food ordering service is very weak.

So, the attempt of the takeout counter is likely to be a takeout business that gradually encounters a growth bottleneck after the "high".

Fresh food has been a hotspot in recent years, and the battle for China's table market has never stopped.

As we all know, there is a short shelf life of fresh food, non-standard products, and the cold chain cost of the three major problems, which requires companies to have a strong enough back-end supply chain system, which will ensure that the front-end sale of goods with quality assurance. The post-pickup freshness, distribution freshness, both the technical core of the supply chain system, but also to carry the information system behind the foundation, only to do a good job of post-pickup freshness, distribution freshness and other product means to stand out.

How to reduce the fulfillment cost of each single has been the number one thorny issue on the business operation. In terms of the current distribution of fresh food, most companies use the door-to-door delivery method, which is very similar to takeaway distribution. However, this model will have the following problems:

1, the takeaway test business hot chain, while fresh food is more test business cold chain ability;

2, fresh food in the timeliness of the degree of strictness is very high, if the distribution to the consumer, it will need to spend a greater fulfillment of the cost, but this cost invariably is attached to the goods

Based on this, what effective solutions can a fresh food pickup cabinet provide?

From the outside looking in, similar to the smart courier cabinet placed inside the community, but because the items placed are not courier but fresh food, so in the size of the specifications, the grill will be larger. The cabinet door also needs to carry a temperature display; and in the internal function, fresh cabinet technology requirements are higher, need to carry insulation, moisturizing, refrigeration, freezing and other functions.

There are two modes of commercialization in this scenario:

1, self-service delivery. Users can order online at any time, after ordering the store to arrange for delivery of fresh items to the cabinet, the cabinet will send the user pickup notification, the user through the cabinet to the verification code for self-collection. This model allows users to not be limited to time constraints, users can order during working hours, and pick up the fresh food downstairs when they return home from work, and the items placed in the cabinet are all refrigerated and fresh.

2. Intelligent vending cabinet for fresh food.

Users in the downstairs fresh cabinet for fresh self-service purchase can be similar to fresh vending machines, different compartments to place different vegetables, the user selects the compartment in the vegetables, the cabinet will be through the internal weight machine for fresh weight charges, the user sweeps the code to pay the end of the process.