What if there is less traffic in the physical store? With the development of online stores, the living space of physical stores is shrinking, and the traffic loss is serious. It is necessary to balance online and offline sales channels and do a good job of offline services in order to make the development of physical stores last longer. This article is about what to do if there is less traffic in physical stores.

What if there is less traffic in the physical store? 1 First, open up online and offline sales channels.

It is not enough to simply use offline word-of-mouth publicity to drain the store. In order to get more customers, the first thing is to expand sales channels and use online channels to drain online traffic to offline.

For businesses that don't have much experience in building and don't have a big budget, they can directly generate their own online shopping malls by owning stores, and realize a complete set of online business systems such as product display, marketing drainage, publicity and promotion, customer management, online customer service, transaction payment, city distribution, logistics express delivery, etc. To help businesses open up online and offline sales channels.

Second, do a good job in offline services.

Online drainage is only the first step, and promoting communication is the most important. For online transactions, businesses need to pay attention to service attitude, make users feel cordial, establish emotional ties, increase trust and promote transactions.

For customers who are drained to stores, while recommending products professionally, we should pay more attention to the user's service experience, so that the shopping experience far exceeds the expected value, which can not only improve user satisfaction, but also stimulate users to stay for a long time.

Third, low-cost drainage and efficient retention.

In store management, the fastest way of drainage is to use low-cost drainage to attract users into the store by using the greedy psychology of customers. However, there are also skills when using low-cost marketing.

Low-cost marketing is just to attract users into the store, and it can't be done all the time, otherwise it will make customers feel nothing new. Moreover, when doing low-price marketing, we should pay attention to the combination with other marketing activities in the store, so as to increase the unit price of customers, otherwise, although the drainage is realized, the effect is extremely poor.

Fourth, create brand characteristics and deepen customer impression.

For a store, if users want to remember it, they must first have their own characteristics, and brand characteristics are a major factor to attract users quickly.

Restaurants and clothing stores have their own brand positioning and brand characteristics. Only in this way can users remember deeply. For example, in a hot pot restaurant, the specialty of the hot pot restaurant is hairy belly, and the main course is also hairy belly. If you don't eat hairy belly when you enter the store, it is equivalent to not eating hot pot. In this regard, merchants have specially developed hairy belly dipping sauce to increase users' memory points.

Five, the overall style design of the store

A large part of offline stores attract users to enter the store. After all, many users are visual animals and like beautiful things, so many users are willing to stay for a long time because of the shop environment.

Online, merchants can design personalized store styles according to store conditions, and add high-definition product maps and product details. , and attract users to browse and buy with beautiful page layout.

For offline stores, offline stores can echo the style of online stores, create eye-catching store styles according to product positioning, attract users to stay in stores, and realize purchases.

6. Keep pace with the times and update the store regularly.

Any offline store can't be static, and the market situation changes very quickly. In order to keep users fresh at all times, we must keep pace with the times and find more products that meet the needs of current users.

Taking restaurants as an example, merchants can develop new products to meet the taste needs of current users while meeting the needs of current customers, so as to retain more customers for the store.

There are few passengers in offline stores. Actually, it's because the method doesn't work. Yeah. If the above points are used properly, your store's popularity can be easily improved. Come and have a try!

Seven. Wechat operation

For example, once I went to a store, a customer learned about the product, watched it twice and studied it carefully.

But she didn't decide to buy it, and her colleagues didn't want to add WeChat.

Finally, my colleagues tried their best and finally added WeChat.

After the customer left, colleagues kept chatting with her to take orders, and finally the customer came back to clinch a deal.

Some well-maintained communities have cultivated loyal fans who are supporters of brands and stores.

Wechat is the most used App and a commonly used communication software. Make good use of this tool to help store operation.

Eight, enterprise WeChat operation

In recent years, many brands are promoting corporate WeChat. If WeChat is personal, corporate WeChat is more official and formal, which can better promote the brand.

We have used corporate WeChat for two years, accumulated tens of thousands of users, and kept in touch with customers at all times.

Using enterprise WeChat, users can be served more carefully.

User groups are the foundation of the store's survival.

Shops with corporate WeChat must be continuously updated and maintained.

I remember a colleague told me that in their store enterprise WeChat, the customers who have been explained are all effective users. Their recruitment is also among the best, and there is no good performance for no reason. This is the secret.

Nine. new media operation

Looking back on 10, we have experienced several sales times.

First contact with pie. Later, Taobao rose, and people began the era of online shopping.

After the listing of WeChat, the WeChat business rose. With the help of friends, everyone can sell products.

At present, short video is popular, and the mode of live broadcast with goods has entered people's lives.

Times are changing. If we don't change, we will be changed.

Embrace the times and help store operation with cash new media.

The people in front are already operating Tik Tok, video, little red book and so on.

Yesterday, I talked to an old friend about their Tik Tok, which has been in operation for two years and accumulated 25,000 fans.

These fans are attracted by their content one by one. There is no road in vain, and every step is very important.

X. Regular activities

Shops with less passenger flow should continue to move.

After a long silence, the customer forgot about us and suggested regular activities.

The activities mentioned here are not about how much money is invested in roadshows, but about regularly arranging promotional activities and service activities for customers.

The so-called sales, not only sell things to customers, but also help customers choose good products and services.

Offline parent-child activities and online operation activities are easy forms to carry out.

Eleven, keep a good attitude

Continue to pay attention to the market dynamics, and you will find that there are not only fewer people in your own store, but also fewer people in other stores, but they sell a lot.

So everything starts with yourself.

The fiercer the market competition, the stronger we need. Only when the basic work of the store is done solidly can we gain a firm foothold in the market.

Keep a good attitude in the face of change.

What if there is less passenger flow in the physical store? 2 1. Passenger flow is inseparable from solid product quality.

Customers always pay attention to product quality when buying any kind of products. A store without product quality is equivalent to no core support. Therefore, when choosing supplier brands, we must choose big brands with good quality and good reputation, pay attention to product update iteration, and cater to consumers' shopping needs. Doing this well is equivalent to grasping the core of store operation.

2. Passenger flow is inseparable from clear product positioning.

Entrepreneurs should consider the issues of product positioning and audience when opening stores. If your products take the high-end route, it is suitable to open in shopping malls or high-end residential areas. If your product takes the low-end route, it is suitable for long-term opening in residential areas or on the street, so that the product is more suitable for the audience.

3. Passenger flow is inseparable from routine activities and operations.

No matter any store, it is inseparable from the three major activities of "discount, promotion and clearance", and in the activities, customers are diverted to the group, which gradually increases customer stickiness and improves the repurchase rate in the store. When the customer base keeps increasing, you will find that the number of customers in the store will keep increasing.

4. Passenger flow is inseparable from low-cost drainage products.

In fact, the story of opening a shop is similar to the story of racing in the cat. Shops must have their own eye-catching explosive products, that is, low-cost drainage products, to attract consumers to the store first, and then to explore and understand the needs of customers, so as to accurately market and promote the continuous development of customers.

5. Passenger flow is inseparable from good service.

Giving consumers a good shopping experience is also an important factor for stores to increase passenger flow. If the customer is in the process of shopping, or in the after-sales process, the merchant's handling method is very improper, which leads to customer complaints and boycotts, then such a service method is very unfavorable to the sales and development of the store.

Starting a business is not an easy task, but the marketing of opening a store must be based on good products, excellent quality and high cost performance. At the same time, several important factors in the operation of the store can make the store get on the right track as soon as possible.