Because the tourist logo is a logo sign first, its design should follow the general principles of logo design, but at the same time, because of the particularity of the object of tourist logo-tourist products (tourist destinations), the design of tourist logo should also adhere to its own special principles, which are mainly manifested in the following aspects:
1. The principle of highlighting mainstream elements
As mentioned above, tourist products, Any tourism product is composed of many scenic spots, scenic spots and other facilities. For a tourist destination, any tourist destination is composed of many tourist attractions, various services and reception facilities. According to the concise principle of logo design, a small logo can't cover everything, and it can only be expressed by extracting the mainstream elements that can relatively express this kind of tourism product (tourist destination).
2. Highlight the principle of well-known elements
The comprehensiveness of tourism products (tourist destinations) determines that there are relatively well-known elements in these components. Since the main purpose of tourism signs is to publicize and identify tourism products (tourist destinations), the role and function of tourism signs can be greatly improved with the help of well-known elements. Highlighting the theme of the tourism album and sharing the simple design works.
3. The principle of highlighting local scenery characteristics and historical and cultural characteristics
Tourists have various purposes. At present, enjoying the special scenery and feeling the special culture in different places is the most important purpose of mass tourism. For tourist destinations, any tourist product (tourist destination) is based on local tourism resources, which are formed in a certain historical period under the special local natural and cultural environment, and have special local natural environment and cultural characteristics. However, due to the immovability of tourism resources, tourism products (tourist destinations) built on this basis are deeply branded with local natural scenery characteristics and local historical and cultural characteristics. At the same time, it is precisely because of these brands that they have a strong attraction to the people in different places, and then this social and economic phenomenon of tourism is produced.
4, the principle of popularity
In today's society, tourism has changed from a luxury in the past to a popular lifestyle, because at present, student tourism and farmer tourism have already occupied a significant proportion in the tourism composition. The popularity of tourism requires the vast number of tourism workers to consider the popularity of their consumer groups in all aspects of their work in the process of operating the tourism market. As an important tool to identify tourism products (tourist destinations) and publicize tourism, the design of tourism signs should consider all levels of tourism consumption groups: both urban tourists and rural tourists; It is necessary to consider both intellectual tourists and tourists such as workers and peasants; We should consider both domestic tourists and foreign tourists. Only in this way, can we design a tourist logo that rewards elegance and vulgarity, which is accepted by consumers at all levels and achieves the original intention of tourist logo design.