Is Yuntai Mountain open now?
Now is the epidemic prevention and control period, Yuntai Mountain is temporarily closed to the public, and visitors can wait for notice.
Is Yuntai Mountain Scenic Area worth visiting?
Generally speaking, the scenic spot is very playable and definitely worth visiting. The internal environment and services are world-class.
In 2020, most scenic spots will change from profit orientation to survival orientation. After the outbreak of the epidemic in COVID-19, according to the requirements of epidemic prevention and control, on June 24th, 65438, Yuntai Mountain cancelled the performances such as "Spring Festival Lantern Festival" and non-legacy and folk performances, and shut down the night tour projects in Yuntai Mountain and Wanshan Temple scenic spots. 65438+1On October 25th, Yuntai Mountain officially announced to the public that it was closed and stopped receiving tourists.
Yuntai Mountain Night Tour Project
During the Golden Week of the Spring Festival on 20 19, Yuntai Mountain * * * received 207,000 tourists, achieving a tourism income of 186 1.77 million yuan. According to the expectation, Yuntai Mountain is expected to receive 250,000 tourists during the Spring Festival Golden Week in 2020, and the estimated tourism income is about 22 million yuan. However, affected by the epidemic, only 866 tourists were actually received. During the Golden Week of the Spring Festival alone, Yuntai Mountain Scenic Area was reduced by more than 20 million yuan. The "Spring Festival Lantern Festival" is planned to be held during the Spring Festival. The total expenditure for activities and publicity is about 5.6 million yuan.
The direct impact of the epidemic is not limited to the Spring Festival. According to Li Weili, Yuntai Mountain also planned a number of large-scale activities in the first quarter, such as Hanfu Flower Show and Yuntai Mountain Music Festival College Student Singer Competition, which will not be held as scheduled. "After the epidemic, the real recovery of the tourism market will be delayed for one or two months due to the influence of missed work, absence from classes, psychological shadow of consumers, accommodation and other supporting facilities. In addition, workers' wages, taxes, interest and other rigid expenditures will definitely cause huge losses in the first quarter of the scenic spot. "
Hongshixia, Yuntaishan
Focusing on scenic spots all over the country, Li Weili believes that this epidemic not only directly caused serious losses in the first quarter of scenic spots, including the Spring Festival, but also accelerated the reshuffle of the tourism industry, forming a watershed. As a key period to incite the spring tourism market and lay the tone for the whole year, it will be difficult to make up for the losses and impacts caused by the epidemic in the first quarter in the next year. Tourism is a very fragile labor-intensive service industry with large investment, low profit, long payback period and high operating cost. Especially for state-owned scenic spots, the price reduction of tickets and ropeways has a great influence on the income of scenic spots. In addition, affected by the epidemic, tourism will usher in a very difficult year in 2020. Most scenic spots will change from profit-oriented to survival-oriented, and some small and medium-sized scenic spots may completely lose their regeneration ability and withdraw from the sequence of tourist attractions.
Yuntaishan Cliff Highway
Cultivate internal strength and prepare for a rainy day.
Although the scenic spot was closed, the work did not stop. Li Weili said that at present, the main work of Yuntai Mountain Scenic Area is reflected in two aspects: First, according to the deployment requirements of governments at all levels, the scenic spot epidemic prevention work headquarters and the forest fire prevention headquarters with the director as the commander have been established, and the front-line staff such as scenic spot management, emergency office, security guards and tourist police stick to their posts, prevent epidemic prevention and fire prevention, guard against death, and assume the responsibility of scenic spot safety protection; Secondly, in view of the possible rebound and competition in the tourism market after the epidemic, the marketing and planning departments of scenic spots are making adjustments in marketing and planning.
A temporary isolation zone and temperature monitoring points are set up in Yuntai Mountain Scenic Area.
Disinfection work in scenic spots
The sudden epidemic situation makes the loss of scenic spots inevitable. Yuntai Mountain was not idle during the days when the park was closed. "We open source and reduce expenditure, reserve strength, practice internal strength and prepare for operation."
Li Weili said. First of all, in order to reduce operating costs, at present, only the necessary personnel on duty in the necessary positions are reserved in the scenic spot, and all four-fifths of the employees are on holiday. As an influential scenic spot, Yuntai Mountain is also actively helping to fight the "epidemic situation" and has carried out a series of epidemic prevention and control propaganda work. In addition to using Weibo, WeChat, Toutiao, Tik Tok and other self-media platforms to carry out epidemic prevention and control propaganda work, Yuntaishan also launched the "COVID-19 Real-time Consultation Platform" in conjunction with platforms such as Bank of Communications and WeChat Internet General Hospital to provide free online consultation services for netizens. In addition, B&B, a comprehensive scenic spot in Yuntai Mountain, launched the "angels in white"
The donation plan of "Cloud Accommodation" provided more than 2,000 free rooms for medical workers.
Yuntaishan donated love to Xiuwu prevention and control headquarters
In order to make up for the regret that tourists can't go out for sightseeing, Yuntai Mountain has also launched the "Tour Yuntai-Yuntai Mountain 720 Panorama", which allows visitors to get a panoramic viewing experience of various scenic spots in Yuntai Mountain without leaving home. In order to relax tourists and netizens, strengthen exercise and enhance immunity, Yuntai Mountain, located in the birthplace of Chen-style Tai Ji Chuan, will also provide free unlimited Tai Ji Chuan teaching. Li Weili said, "I hope to maintain interaction with tourists through a series of marketing plans for epidemic prevention, positive energy and public welfare, establish the brand image of scenic spots, and contribute to epidemic prevention and control."
Yuntai Cornus peak sea of clouds
"We should use this time to practice our internal strength and think about the work after the epidemic in advance. While maintaining the brand image, we should adjust the marketing strategy in time, pay close attention to the epidemic situation and market dynamics, change the propaganda and marketing ideas that have been determined in 20 19, actively connect with the tourism platform, formulate the publicity plan for core products, and formulate market strategies for different markets; Plan a series of activities after the epidemic to improve brand vitality and market appeal; Accelerate the optimization of the layout of the tourism consumption industry, cultivate and reserve a number of quality projects, build and land as soon as possible after the epidemic is lifted, attract tourists through rich entertainment experience projects, increase the income of secondary consumption projects, and make up for losses. "
Restore expectations and policy recommendations
After talking about the epidemic, Yuntai Mountain is very cautious about whether the scenic spot will usher in the explosive growth of tourists. Li Weili said, "Referring to the impact of SARS in 2003, the epidemic peak in 2003 was from March to June. In 2003, there was no blowout growth or retaliatory consumption of tourists, and in 2004, tourists began to explode. In view of the uncertain end time of the epidemic, it is optimistic that it will gradually recover in April, but the economic losses caused by the epidemic and the psychological shadow of the public will inhibit consumers' travel demand, so the tourism market will not explode in a short time and the market will really pick up. There may be a big increase in summer. "
Yuntaishan Baijiayan Square
Li Weili believes that compared with other industries, services such as tourism, catering, accommodation and entertainment have been affected by the epidemic for a longer period of time. "The epidemic will worsen the operating efficiency and expectations of enterprises. It is suggested that the government introduce policies in a timely manner, effectively hedge, support the economy, give tourism enterprises a buffer period, and help the tourism industry through the cold winter. " On behalf of Yuntai Mountain, he also put forward several policy suggestions to help the restoration of scenic spots.
1. Suggest that the government give tax relief policy. Referring to the Notice of the Ministry of Finance on Reducing and Exempting Some Government Funds in Industries Seriously Affected by the SARS Epidemic (May 2003), it is suggested that industries seriously affected by the SARS epidemic, such as tourist attractions, should be supported through tax reduction or exemption (such as land use tax and enterprise income tax reduction), subsidies and financial interest subsidies. At the same time, it is suggested that the subsidies for tourism enterprises should be earmarked and directly subsidized to enterprises, so as to ensure that funds can play a direct, rapid and effective role and help the tourism industry recover quickly.
2. It is suggested to reduce the loan interest rate, improve the policy arrangement of loan extension, extend the special period of debt service, and avoid the break of capital chain caused by loan withdrawal.
3. It is suggested to maintain the stability of tickets and other charges for tourism enterprises. Encourage tourism enterprises to resume development, keep the ticket prices of tourist attractions and the charging prices of various tourism projects stable, and avoid the secondary impact caused by price adjustment.
4. It is suggested to give a green channel for project approval. Tourism has entered a period of high-quality development, especially with the implementation of the ticket price reduction policy. All scenic spots need to support development by introducing more projects. This project is not only competitive, but also potential for development. Early investment is equivalent to occupying market opportunities. Due to the stagnation of project construction in epidemic scenic spots, it is suggested that relevant departments speed up the examination and approval procedures, simplify the examination and approval process, and promote the rapid landing and construction of the project.
5. Suggest giving marketing support and help to scenic spots after the outbreak. After the epidemic, all scenic spots will carry out comprehensive marketing publicity. It is suggested that governments at all levels introduce overall marketing or policies to encourage scenic spots to carry out post-epidemic publicity.