1. When people pass through this area, do they really want to spend money, or do others just want to browse clothes here and don't want to spend money on food here? There are a lot of people, but if they don't spend money, it is equal to zero.

2. inaccurate positioning

before choosing the location of the store, it is necessary to make clear that the operation of the restaurant belongs to the type of instant consumption, mainly concentrated in the business circle, residents and schools. If you know the location of your own store, you can choose the location according to this. For example, fisherman Jie's positioning of pickled fish 21 yuan is full, healthy and nutritious, so he will choose school or office building.

3. Is the transportation convenient

Imagine that if your store is spacious enough, consumers will have plenty of space and their consumption experience will be improved. When choosing a restaurant, don't easily challenge sensitive positions such as barriers. For example, a corner, a guardrail, don't be greedy for cheap, don't overestimate your drainage ability, exposure is very important, if others can't see you, how can you sell things?

4. Is there a plan for the nearby business district

Before choosing a site, be sure to find out the environment of the nearby business district. Whether there are any planning plans such as demolition and road construction in this area. In this way, you can comprehensively analyze whether the address you choose is reasonable enough to grasp the core of the operation in the actual operation process.

5. Avoid suicide exposure

As we all know, the supermarket traffic is good, but if you block your store with something, the logo will be covered up, and others who are dark and gloomy will not be interested. When choosing a site, the lighting of the shop must be bright so that people can see it.

6. Avoid the head brand's direct competition

Some locations are good, the traffic is good, and your target customers are there, so it's time to avoid the head brand. If you are a new brand, you are not very well-known. If you open next to it, it will be your traffic black hole, and your market will be sucked away by them. When choosing a site, you should also stay away from the head brand.

site selection is not a simple matter. He needs the operators to make adequate preparations in advance, and make statistics on people flow, confirmation of target consumer groups, development of competitors, business environment of surrounding shops, traffic conditions, etc. in the area where he wants to open a shop, and then he can determine the store location after comprehensive investigation in many aspects.