In 1992, Luo Hong led the first batch of Hollies from Sichuan Basin into the Hexi Corridor, and on September 13th, the first store of Hollies appeared in Lanzhou, which was rapidly burning within a short period of time, and then four stores were opened in a row, which created an inspiring situation. Do China's cake king simple and persistent faith

The first battle is a great success, the choice comes one after another: as if mounting a mountain beam, look at the countless peaks, wandering where to go. After a short period of trying and exploring, Luo Hong categorically made a choice: focus on the cake industry, stronger and bigger, do China's cake king. The extraordinary decision, brewing on an extraordinary greatness!

Conceiving chain operation, leading the concept of development

Such an excellent start, rapid orientation, is bound to stimulate the founders of Holliday to develop the idea of chain operation: cloning the successful model, to pre-empt the occupation of the market, rapid development and growth! In everyone's mind, has sketched out the blueprint for future success: all over China's Holliday cake kingdom! At that time, some large foreign food chain enterprises have just landed on the coast of the big cities, and in the mainland of good luck has been far ahead of the development of the concept.

Four swords down the Tianshan Mountain, turn to the Northeast

Summer 1993, Tianshan, Xinjiang, Xinjiang and the Northeast to choose the next area of development, Luo Hong and the other three entrepreneurs Luo Li, Wu Bing, Luo Qiang *** with the decision of a major shift in the center of gravity of the strategy: to enter the Northeast. Because the life and consumption habits of northern residents is particularly suitable for the cake industry, there is a good consumer base, and at that time the Northeast market cake industry is almost a blank, the market potential is huge.

After 3 months of careful preparation, in November 1993, the first store in the Northeast, Jilin Chongqing Road store, at minus 30 degrees into the construction stage. Grasp the market opportunity, seize the Northeast market

The first store in Northeast China, Jilin Chongqing Road store opened on January 19, 1994, that is, by virtue of the color and taste of the products, the store dazzling, get the consumer's great love, business is booming, the door is full of people. Holliday people multiplied, in the northeast of the land launched the first round of chain stores "enclosure movement" Anshan, Shenyang, Dalian continuous store.

The good news of the opening of Holliday's Anshan Victory Store (May 30, 1994) spread all over the city of Anshan, the steel city, people were full of eagerness and amazement flocked to Holliday's Cake Shop, and the crowd lined up to buy the cake, which was a touching scene and aroused enthusiastic reaction in the local community.

Anshan store opened at the same time, another division of the army all the way, at the same time in Shenyang to prepare for the new store, the competitors have been renovated for nearly two months, in order to rush between the opponents to open, the entrepreneurs personally smashed the walls, and mud, only 20 days to complete the store decoration, ahead of the opponents business (June 28, 1994), successfully sniped the opponents, created a miracle in the history of development of the Holliday.

Learning in battle, growing in battle

In order to take root in the northern market, the company began to recruit northeastern employees and promote Mandarin throughout the company.

January 19, 1994 for the first time developed service standards, employee manuals, uniform work clothing.

Advocating "respect for teachers, technology as the core", to form the culture of everyone to learn technology, and strive for innovation and excellence.

Taking advantage of the situation, the service consciousness to the next level.

Shenyang in 1994, a customer bought a cake in the Goodwill, home on the way to accidentally break the cake, take back to the store to repair. This has set the unwritten "law" of free cake repair for customers. This incident, as "how to improve customer satisfaction" case, in the whole company internal in-depth discussion and publicity, and thus began the whole staff to improve the awareness of service and the improvement of the service work.

Strengthening window construction and improving service image

Beijing store and Benxi store were opened.

While steadily expanding within its capacity, the company focused its energy on soft service image construction.

Lots of foreign McDonald's, KFC advanced management experience, learning, experience its service requirements, combined with the actual Holliday, developed a staff management manual, to establish their own service standards; recruited a large number of high-quality new employees, from personal temperament, speech and demeanor, dress, professional skills, etc., to carry out rigorous training, the establishment of the Holliday waiters young and beautiful, understanding, The service image of Holliday waiters is young, beautiful, understanding and full of vigor. South and north, high-speed expansion

After two years of hard work, Holliday has accumulated a wealth of market experience and economic foundation, began to enter the stage of scale expansion and rapid growth.

Between one year, Holliday army swept across the northwest, northeast, north China area, has captured Dandong, Tianjin, Changchun, Jinan, Harbin, Qiqihar, Mudanjiang, Suzhou, Shijiazhuang and other strategic points, which began a new situation of the national strategy of Holliday.

Suzhou store in Jiangsu Province was the first to start cake making into the window, one is the image display, and the other is to accept customer supervision, other stores across the country quickly promoted.

Established Holliday Lai Shenyang headquarters, the beginning of chain management, in order to unify the pace, play a good game of chess across the country, in 1996, set up the headquarters of Holliday Lai in Shenyang, and thus receive information, mobilize resources, commanding the national market, and realize the chain's ambition in 1992.

Dalian meeting from quantitative to qualitative milestones

In the summer of 1996, the Dalian foreman meeting, manager meeting, accounting meeting was held to discuss the importance of the quality of the whole staff, so that the quality of Holliday's awareness of the quality of a qualitative leap. At the same time, it was decided to open a talent training school to fundamentally solve the problem of lack of human resources in development.

October 14, 1996, Goodwill talent school was formally established, the first batch of more than 100 outstanding employees. This batch of trained employees not only improve themselves comprehensively, but also become the backbone of the company's training, the knowledge and skills learned in the Holliday Talent School to the grassroots staff, so that the fighting force of the Holliday people has been comprehensively enhanced. Strong weapons, indestructible

After a round of new baptism of the good luck, bursting out of a huge power;

In Shenyang, within a year, opened five stores, and set up the Shenyang food processing base;

Datong, Jinzhou, Dalian, Changchun, Lanzhou*** opened eight stores;

Won the "China Food Industry Association recommended brand", "China Food Industry Association recommended brand", "the first time in the world", "the first time in the world", "the first time in the world", "the first time in the world", "the first time in the world", and "the first time in the world". brand" and "national key protection brand" honor.

1998

Save for a rainy day, dare to be the first to take the road of modern chain enterprises

In a good situation, the president and the company's top management with a clear mind, extraordinary vision, authorized the introduction of senior management personnel to carry out management reforms: in accordance with the management concepts and norms of the modern chain of enterprises, began to gradually sort out the management of the planning, organizing, leading, controlling and other management processes, establishing and improving the organizational structure. Processes, the establishment of a sound organizational structure, system standards, in order to build Holliday not only China's largest, but also the strongest modern cake chain enterprises and efforts.

98 continue to maintain the momentum of expansion, ten new chain stores. We have been striving for several years to form a profound concept of talent: talent is the biggest capital, and any progress and development are originated from the human factor. Thus, internally, the company spends a lot of money, spends a lot of effort to provide various training opportunities for employees, the overall development of the company's employees' service and management level, enhance the value of human resources, and the use of a variety of incentives, such as the excellent staff competition, the quality of service competitions, etc., to fully mobilize the staff's ingenuity and passion for creativity, and maximize the performance of each person's ability; at the same time, the company looks at the world to seek the sincerity of the talent as if it were a thirst for talent *** to create great things, the potential of the company, and to create great things, and to make a good job. **Creating greatness of the momentum, recruiting talent;

In early 99, Holliday with high salaries in Chengdu to recruit senior management personnel, causing a stir;

March, a number of new forces into the Holliday, and led to a larger number of excellent talent gathering;

A large number of foreign companies in the senior management to join the company, enriching the new organizational structure to the scientific management and service concepts, The company with new vigor, to the modern enterprise.

Smoothly through the crisis, adjust the product structure

1999, the northeast superstition that "99" year birthday is unlucky, even the birthday cake is regarded as ominous. That year, the cake almost no one asked for, Goodwill fell into the doldrums, had no choice but to lay off 800 people, the president of the meeting in tears, he could not bear to let these employees have no food and clothing, after leaving the staff can receive 150 yuan a month from the company's living expenses. Many employees with the skill level cultivated by Holliday can go to the south to find a suitable job and treatment, but they still return to their hometowns, willingly received the company's living expenses, waiting for the company's good news. The next year, Holliday relied on the unaffected North China market to support the overall situation, and safely through the crisis, Holliday cake is once again best-selling, the president immediately sent these employees to return to work invitation letter, gratifying and surprised that the return rate has reached 98%!

The winter is over, all withered, blossom only a branch of the plum, has been formed by the national chain has the ability to resist the risk of great results. And this is the starting point to start adjusting the product mix, and constantly improve the proportion of sales of other products such as pasta, pastry and other products.

Changing aircraft carriers into a joint fleet

Splitting Holliday's equity, dividing Holliday into a number of districts, and rewarding the chain's assets in the districts to a number of entrepreneurial heroes, who act as the owners and operators of the districts, and abide by Holliday's unified corporate culture, business philosophy, and management model.

The change from an aircraft carrier to a joint fleet reduced the layers of management, greatly incentivized the core layer, and improved Holliday's flexibility and adaptability. This huge change accomplished the most meaningful phoenix nirvana in Holliday's history and injected a new source of power into Holliday. Mooncake war, outstanding performance

The cake industry has been proud of the world, not willing to be lonely Holliday people and the first target to the new old industry: the mooncake in the Mid-Autumn Festival. With solid operational skills, only two years in the war, Holliday will become the country's third, but also swept numerous honors;

Seventh China Mooncake Festival in 2001, the famous brand of mooncakes;

China Food Industry Association, a well-known brand of mooncake market in the new century;

2001 China Mooncake Festival, the Diaoyutai Mid-Autumn Festival night special gift;

2001 China Mooncake Diaoyutai Mid-Autumn Festival Night Co-organizer and Cultural Contribution Award;

National Flag Guard special mooncakes, the National Flag Guard specially issued a letter of thanks for this; at the same time, the old line is also fruitful. We have added 48 new stores, and continue to lead the way at the beginning of the 21st century.

Vantage Gold Diamond Cup "The Second National Baking Technology Competition (National Vocational Skills Competition)", the special prize of the team competition;

Liu Guojun, Chen Qiang, Xie Jisong were awarded the gold medal of the center-piece, cake and bread, respectively.

Far-sighted, strategic re-transfer

Established Shenyang mooncake factory, the concept of mooncake aseptic factory can be realized. Aiming high, creating greatness again

In 2002, Beijing Holliday Industry and Trade Co., Ltd. was established, and before the Mid-Autumn Festival in the same year, the Beijing Holliday Aseptic Food Industrial Park was officially opened. Park area of 40,000 square meters, the introduction of the most advanced food production line, *** investment of 150 million yuan, the completion of the industrial park, marking the greater ambitions of Holliday;

Holliday national chain stores reached 230;

Mid-Autumn Mooncake War, Holliday mooncake sales climbed to the country's first, became the king of the cake, mooncake double crown. Holliday's national chain stores reached 360;

Holliday's headquarters moved from Shenyang to Beijing. Milestones of Holliday (in chronological order)

1. President delegated authority, Mr. Xie took over. On February 26, 2006, the annual regional managers' meeting was held in Beijing, and the president formally announced that he resigned from the position of general manager of the company, and was succeeded by the former deputy general manager, Mr. Xie Li. After Mr. Xie took office, he determined that the company's senior management team to adopt the management principle of collective decision-making system.

2. The promotion of A powder-centered production management model. A powder as the center of the management model was initially in October 2005 to start a trial, in 2006, through the listing of new bread, the management of the company's technology research and development department in the entire northern market to promote the A powder as the center of the production management model. The implementation of this model not only to achieve the confidentiality of the formula, but also to standardize the production operation, so that the cost and performance more easily controlled.

3. The three profit centers system began to be promoted, and in early 2006, the "three profit centers system" was first piloted in Beijing, and began to be gradually promoted. Since then, based on the analysis summarized in Beijing and various markets, the model and norms for full-scale promotion in 2007 have been formed.

4. engineering audit reform. March 2006, the company's Finance Department began to implement the reform of engineering audit, from the previous audit into the after the fact control, in the event of mastery, reduce the cost of renovation.

5. Preliminary implementation of technical audit. 2006 March, the company's technology research and development department began the initial implementation of technical audit. With the opportunity of technical rating, the production environment of each market, production technology and production management of technical audit, and for each audit to follow up on the tracking inspection, the results of which made a detailed report, pointing out the existence of technical problems in the market. Previously, the inspection and evaluation of the production management of each market has not been very systematic, through two trials, the Technology Research and Development Department initially established a complete set of technical audit evaluation system, will be formally launched in 2007.

6. Technical staff technical rating formally launched. 2006 March, planning for many years of technical rating work formally launched, technical staff development ladder formally established. Every year, all technical employees are evaluated from the third to the fifth level, and select and reserve technical talents for Holliday. Employees began to improve their own skills, began to self-learning, the competition of technology has begun.

7. Front-line staff bonus structure adjustment. 2006 April, began to front-line staff bonus is divided into two parts of the basic award and efficiency awards. This establishes a reward mechanism linked to the overall effectiveness of the market and the assessment of individual performance, and promotes the growth of team performance through the efforts of individuals. The evaluation mechanism of the efficiency bonus provides a measurement basis for improving the productivity of personnel, and prepares the company for the overall reduction of staff and increase in efficiency.

8. Chain-store staff salary structure adjustment. April 2006, the chain-store salary structure adjustment, began to establish a salary structure based on job positions and technical grades. For employees in the company's career development provides a clear channel and structure. Changed the seniority-based income growth model, providing a platform for rapid development for employees with fast skills upgrading, and establishing a behavior-oriented basis for encouraging employees to contribute to the company to the extent that they can obtain personal income growth.

9. The President held a solo photography exhibition at the United Nations. On June 5, 2006, World Environment Day, the President held a solo photography exhibition at the United Nations on the environment. At the invitation of the United Nations Environment Program (UNEP), President Luo Hong held a solo photography exhibition "Earth, Our Home" in Nairobi, the headquarters of UNEP. This is the first time that the United Nations invited a Chinese photographer to hold a solo exhibition at its headquarters. As an important part of the commemoration of the World Environment Day, the exhibition attracted a large number of celebrities, including officials of the United Nations Environment Programme, representatives of various countries to the United Nations, the Ambassador of China to Kenya, and more than 300 local dignitaries who attended the opening ceremony and visited the exhibition. The photo exhibition lasted for two weeks and **** 150 beautiful photographic images were displayed. After the end of the exhibition, the president of all exhibits will be sold and donated to the United Nations Environment Programme's relevant environmental protection programs. Xinhua News Agency, People's Daily, CCTV and other media have given key attention.

10. Dinosaur Egg Bread Successfully Launched In June 2006, the new product Dinosaur Egg Bread was successfully launched. The product introduced raw materials from abroad, subverted the traditional bread in terms of technology and taste, became the first domestic production and sales of such products, and through professional and rigorous marketing planning and promotion of the market, a huge success in the market.

11. Holliday Children's Painting Competition. In July 2006, Holliday Children's Painting Competition came to a successful conclusion. By Holliday and "Mickey Mouse" magazine **** with the organization of the "love on your side" Children's Painting Competition since May since the opening of the contest has been welcomed by many children, the contest organizing committee finally received nearly 6,000 entries from children around the country, from which *** assessed the first prize of 10, the second prize of 50, a number of excellent awards. The organizing committee of the contest finally received nearly 6,000 works from children all over the country, from which 10 first prizes, 50 second prizes and several excellent prizes were awarded. Through the painting competition, it spreads the corporate culture of Holliday's "Love is by your side" and enhances the reputation and loyalty of Holliday's brand.

12. The president was invited to participate in the first Sanjiangyuan International Photography Festival. July 29, 2006, invited by the China Photographers Association and the Qinghai Provincial People's Government, the president's more than 20 photographs participated in the "First China (Qinghai) Sanjiangyuan International Photography Festival" held in Xining, Qinghai.

13. Construction of the new Tianjin plant began In August 2006, the new Tianjin plant was designed and construction began. The establishment of a modernized food factory in Tianjin with new technology and equipment will enable the distribution of frozen dough and frozen cake blanks to North China, bringing the quality of the products to a higher level, and its production capacity will also be able to meet the expansion of the chain stores, and the equipment is expected to be on-site at the beginning of 2007.

14. Holliday's mooncakes were awarded "China Famous Brand" In September 2006, Holliday's mooncakes were awarded "China Famous Brand" by the General Administration of Quality Supervision and Inspection of the People's Republic of China (AQSIQ).

15. The President held a solo photography exhibition in Chengdu. On September 2, 2006, the President's first domestic solo photography exhibition was held at the Chengdu Century City New International Convention and Exhibition Center. During the preparation of the exhibition, Sichuan was hit by a 50-year drought. As an environmentalist and a Sichuanese, President Luo Hong was very concerned about the disaster in his hometown and donated RMB 200,000 to the Sichuan Red Cross in his name on the occasion of the exhibition. During the exhibition, Luo Hong donated RMB200,000 to the Sichuan Red Cross in his personal name, and launched a charity sale during the exhibition, and all the proceeds of RMB720,000 were donated to the drought-stricken areas.

16. Holliday was awarded the title of "Food Safety Demonstration Unit" On September 16, 2006, Holliday was selected by the China Food Industry Association as the 2006 national "Food Safety Demonstration Unit". This marks the fact that Holliday has become a benchmark enterprise in food safety management in the food bakery industry, which will further encourage the chain stores to strengthen the importance and reinforcement of food safety work.

17. The president's photography works were exhibited in Tianjin. on September 30, 2006, the president's photography exhibition appeared in the third China (Tianjin) Folk Art Fine Arts Expo, which was another wonderful exhibition of the president's photography works after the United Nations World Environment Day Photography Exhibition and Chengdu Photography Exhibition.

18. The establishment of mentor-apprentice system: In October 2006, the company started to establish the mentor-apprentice system. In order to improve the technical level of technicians and maintain a good training effect, the Technology Research and Development Department drafted the system of mentor and apprentice system, the first draft of which has passed the discussion and review of the company's senior leaders, waiting for further improvement and issuance. This system will be formally implemented in 2007 and will provide good support for the training and promotion of production staff.

19. The first two million yuan donation ceremony of the United Nations Luo Hong Environmental Protection Fund was held in Beijing. 20 October 2006, on the occasion of the China-Africa Beijing Summit, the first two million yuan donation and endowment ceremony of the President's contribution to the United Nations Environment Programme (UNEP) was held in Beijing. The Under-Secretary-General of the United Nations and the Executive Director of UNEP, Mr. Achim Steiner, received the donation from the President. Steiner received the donation check of 2 million RMB from the President. Deputy Minister of Environment of Kenya, Mr. Tibuti, relevant persons in charge of State Environmental Protection Administration (SEPA) and officials of UNEP attended the donation ceremony. After the donation ceremony, Steiner and his team also visited the Beijing Holliday Anli Road store accompanied by the president, and Steiner became the first senior UN official to visit the Holliday store.

20. The United Nations "Luo Hong Environmental Protection Fund" was formally launched. On November 6, 2006, the President went to Nairobi, Kenya, and Mr. Achim Steiner, Under-Secretary-General of the United Nations and Executive Director of UNEP, signed a formal agreement on the establishment of the "Luo Hong Environmental Protection Fund" in Nairobi. Mr. Achim Steiner, Under-Secretary-General of the United Nations and Executive Director of the United Nations Environment Programme (UNEP), officially signed the agreement on the establishment of the "Luo Hong Environmental Protection Fund" in the United Nations. At the same time, Mr. Steiner announced the official launch of the "Luo Hong Environmental Protection Fund", which was established with the donation of President Luo Hong. At the press conference held on the same day, Mr. Steiner promised to donate 10 million RMB to the fund in the next five years for the environmental protection projects of the United Nations Environment Programme. One of the first 2 million donations of 1 million yuan for the environmental management of Lake Nakuru, Kenya, another 1 million yuan for the 2008 Beijing "Green Olympics" project.

21. Talent selection introduces competition mechanism: In November 2006, the company introduced competition mechanism for talent selection, and the city manager tried to be recruited from internal competition. on November 10, the internal competition for the city manager of Qinhuangdao was held in the headquarter, and the manager of the key account department of Shenyang market, Mr. Gao Yingwen, finally won, and became the first senior executive of Holliday to be recruited through internal competition. Subsequently, Yang Bo of the Technology R&D Department successfully competed for the position of Production Director of Tianjin Plant, and Xu Jun, Li Xinghua of Dalian Market and Lin Peng of Tianjin Market successfully competed for the position of City Operations Manager.

22. The President held a solo photography exhibition in Beijing; on November 23, 2006, "Earth, Our Home - Luo Hong's Nature Photography Exhibition" was grandly opened at the World Art Museum of the China Millennium Forum in Beijing. Ms. Shao Hua, President of China Photographers Association, Mr. Qu Geping, the first director of China's National Environmental Protection Bureau and chairman of China Environmental Protection Foundation, Mr. Zhou Weiqi, former Minister of Culture and other state officials, ambassadors of South Africa, Kenya, Germany, Italy and other countries, as well as stars of the show business participated in the opening ceremony. This photography exhibition attracted tens of thousands of capital citizens to visit, caused a sensation in the capital, Luo Hong photography exhibition has become a public topic. Tidal wave of visitors in the exhibition site constantly stop, watch, take pictures, and souvenirs, two weeks of the exhibition period can not meet the needs of the audience, the exhibition was finally extended for one week, on December 3, the end. Numerous media in the capital paid great attention and gave full coverage to the photo exhibition and the president personally, which also played a great role in promoting the brand communication of Holliday.

23. The President was awarded "2006 Top Ten Mr. Fashion" by Mr. Fashion Magazine, and on December 15, 2006, the President was awarded "Mr. Fashion of the Year" at the "2006 Mr. Fashion Annual Award Ceremony". "Mr. Fashion of the Year", together with Alan Leong, Hu Jun and other top ten "Mr. Fashion of the Year". The president of the "Mr. Fashion of the Year" was selected of course because of his achievements in the art of photography and outstanding achievements in environmental protection in 2006, which attracted wide attention domestically and internationally.

24. President's United Nations Photography Exhibition was honored as one of CCTV's top 10 international news stories of the year. In December 2006, President's solo photography exhibition at the United Nations was honored as one of the top 10 news stories in the international news section of the year-end special program "Impact 2006: CCTV's Annual News Memory". In the year-end special program "Impact 2006? CCTV Annual News Memory", the president was honored as one of the top ten news in the international news section "People's List". Impact 2006? CCTV Annual News Memory" is the CCTV News Channel year-end launch of an important new special news program, focusing on combing the review of the major news events that took place in 2006.

25. President Luo Hong was awarded the title of "China Marketing 2006 Iconic Person" on December 16, 2006 at the "2006 China Marketing Leadership Conference and 2006 China Marketing Benchmarking Enterprise/Iconic Person Award Ceremony" in Beijing. On December 16, 2006, President Luo Hong was awarded the title of "Innovative Marketing Person of the Year" at the "2006 China Marketing Leadership Conference and 2006 China Marketing Benchmark Enterprise/Iconic Person Award Ceremony" held in Beijing. "China Marketing Leadership Conference" will "annual innovation marketing figure" award to the president, in recognition of the president of the photography, environmental protection and brand marketing three perfect combination of China's marketing community to explore the continuous innovation of the marketing approach to the reference and guiding significance.

26. China Photographers Association honored President Luo Hong with the title of "Photographer with Outstanding Contributions" since the founding of China In December 2006, on the occasion of the 50th anniversary of the founding of the China Photographers Association, a large number of photographers who have made great contributions to the cause of photography in China since the founding of the country were recognized, and President Luo Hong was awarded "Photographer with Outstanding Contributions". "Outstanding Contribution Photographer".

27. Staff recruitment breakthrough. 2006 according to the company's development needs of internship manager recruitment breakthrough of 100 people, *** counted in from Sichuan, Shenyang, Changchun, Harbin, Beijing, Guiyang and other cities held 16 large-scale recruitment activities, from nearly 10,000 applicants through the initial test, on-the-job assessment, retesting and other interviews, such as a number of interviews to select the *** 125 trainee Manager. Recruited 600 production staff from thousands of people through 10 large-scale recruitment efforts from Sichuan, Northeast, Shaanxi and Shandong.

28. 2006 Chain Store Scale In 2006, Holliday added 90 new chain stores, of which 55 were added in the northern area and 35 in the 5 regional companies. The total number of employees reached 8,862, an increase of 919 over 2005.