Can be designed in the visual fundamentals: including the company's own logo, the logo of the product, the company's standard word

Name, trademark name, advertising slogan, and the company's standard color and so on from the position of the design, the construction of the brand image contains the brand VI, product positioning in two major aspects. Product positioning that is: product price positioning, product style positioning, product customer base positioning, etc. VI that is: brand LOGO, brand advertising slogan, brand product image (album/packaging):

1. Supplies: corporate image can also be reflected in the company's internal and external supplies on top of the company's internal office supplies, such as: envelopes, letterheads, cards, kits, note cards, invitations, Business cards, badges, letters of introduction, bills, folders, memos and official forms, etc., can be posted corporate image design company designed the pattern and text.

2. Signage: excellent and professional corporate image design should also include internal and external signage, such as the external architectural environment of the company's flag, corporate signage, public **** signage, signposts, billboards, advertising towers, neon ads, courtyard landscaping, etc.; the internal architectural environment of the internal departments of the company's signage, commonly used signage, floor signage, corporate image card And so on, are supposed to carry out a series of corporate image design can be better to show the enterprise to consumers and customers.

3. Publicity: in publicity such as advertising media: television commercials, newspaper ads, magazine ads, billboard ads, network ads and billboard ads, these aspects of how to publicize the enterprise should also be promoted by the corporate image design company to promote the publicity aspects of the audit to ensure that the enterprise's publicity is a positive and upward. Speaking of brand image, can not help but think of McDonald's Ronald McDonald, KFC's Colonel KFC! Brand image is the characteristic of a company's brand expression, but also reflects the strength and essence of the brand! Brand image is the foundation of the brand, whether the enterprise can shape a good brand image of the brand, is of great significance! How to shape the corporate brand image? Let's take a look at Huaxi brand mentor Ye Maozhong is how to shape the brand image of ZKF! Brand image includes the name, packaging, pattern advertising design and so on! Below, we mainly analyze the naming of ZKF brand and brand image carrier! First of all, brand naming! We all know that the predecessor of Zenkungfu is Double Seed, so how did Double Seed become "Zenkungfu"? Analyzing from the perspective of product benefits, through "steaming" - the unique "steaming", it can realize "retaining the essence of food, balancing the inner nutrition", and achieve "the best of the best". The unique "steaming" can realize "retaining the essence of food, balancing the inner nutrition", reaching the association of "nutritious and delicious", and fulfilling the needs of beneficial to the body. Eating "nutritious and delicious" food makes the body strong and healthy. The value of "Kung Fu culture" to challenge one's own limits, so that consumers are mentally charged and fantasize about becoming Kung Fu masters and strong people, and the association of "Kung Fu" leading to a strong body is intertwined with the core product benefits. "Steam" and "Kung Fu" link into "Steam Kung Fu" becomes a kind of "Steam Method" with heart, a kind of unique technique. As a result, a brand new brand was born - "Real Kung Fu". A brand-new brand slogan was also born - "Real Kung Fu", Kung Fu does not fail, nutrition is still good steamed. The next step was the design of the brand image carrier. "Real Kung Fu" needs an image carrier that can fully reflect the "Kung Fu culture". So, a martial arts, physical fitness, righteous kung fu master image appeared. It maximally embodies the essence of Kung Fu culture to strengthen the body and cultivate the will. Kung Fu Dragon, in the hearts of global Chinese, is a symbol of national spirit, is China's Kung Fu Emperor, and perfectly carries the "Real Kung Fu", a global Chinese chain restaurant brand. The image of "Kung Fu Dragon" was then born. From this, we can see that brand image carries a lot of brand information and shows the brand's personality traits to the public! Whether the brand image can be well designed depends on the success or failure of branding, so companies must pay attention to the brand image! If you still want to know more about our brand mentor Ye Maozhong marketing planning brand cases, please pay attention to Guangzhou Huaxi Enterprise Management Consulting Co! Follow the good principles.

The law of the land is solemn the dignity of the law of the land when we contact more enterprises will find that each enterprise has its own brand design, but also very much the characteristics of the enterprise, but an emerging enterprise to have their own brand design can be with the brand marketing consulting company, so that you can quickly have their own brand design. Nowadays, many enterprises have a lot of limitations in the brand design, but also a lot of principles, that such a brand design can be favored by many consumers. So what are the principles of brand design for enterprises?

1, the principle of comprehensive consideration. Enterprises into the brand strategy, will involve all aspects of the enterprise, therefore, the brand design must be from the internal and external environment, content structure, organization and implementation, communication media and other aspects of the comprehensive consideration, in order to facilitate the full implementation. Specifically, that is to say that the brand design should be adapted to the internal and external environment; in line with the long-term development of the enterprise strategy; in the implementation of specific measures to be supporting reasonable, so as to avoid the failure of a link to affect the overall situation.

2, consumer-centered principle. The purpose of brand design is to show the brand image, only accepted and recognized by the public, the design is successful, otherwise, even if the sky is the limit is meaningless. Consumer-centered to do:

(1) accurate market positioning, do not understand the target market, brand design is "aimless".

(2) strive to meet the needs of consumers. Consumer needs is the starting point and destination of all activities including brand design, IBM's greater secret of success lies in all of its customer-centered business philosophy.

(3) try to respect the customs of consumers. Custom is a formed stereotype, it is both the obstacles and opportunities for corporate brand design.

(4) Correctly guide the consumer's perception. Consumer-centered does not mean that everything caters to the needs of consumers, companies adhere to the principle of self-scientific and reasonable guidance is a major function of brand design.

3, the principle of seeking truth from facts. Brand design is not a building in the air, but to be based on the reality of the conditions of the enterprise, in accordance with the brand positioning of the target market and brand image of the communication requirements. Brand design to demonstrate the competitive advantages of enterprises, but never fabricate or orchestrate a false story. Adhere to the principle of seeking truth from facts, do not hide the problem, do not avoid the contradiction, and strive to show the real shape of the enterprise to the public, not only will not reduce the reputation of the enterprise, but also more conducive to the establishment of a true and reliable corporate image to.

4, the principle of innovation. Innovation is to shape a unique corporate culture and distinctive corporate image. To this end, the brand design must be innovative, explore the enterprise's unique cultural concepts, design unusual visual signs, the use of novel and chic means of implementation. Japanese electronic watch manufacturers in order to beat the Swiss mechanical watch in the international market, in Australia, the use of aircraft to tens of thousands of watches from the air to the ground, curious people pick up the watch found actually intact, so the view of the electronic watch greatly changed, the electronic watch finally routed the mechanical watch, in the international market stood firm.

5, the principle of balancing the two benefits. Enterprises as social and economic organizations, in the pursuit of economic benefits at the same time, but also strive to pursue good social benefits, to achieve a balance between the two, this is the principle that all business activities must adhere to, but also in the brand design to be fully embodied in the principle. Many people think that the pursuit of social benefits is nothing more than to take money out to sponsor public welfare, is "spending money to buy fame, in fact, not. Sponsorship of public welfare is indeed conducive to the establishment of a good image of the enterprise, but taking into account the economic and social benefits does not stop there. It also requires companies to pursue profits while paying attention to the protection of the environment, the survival of the balance; in the development of production at the same time pay attention to improve the living standards of employees and the overall quality of life, to maintain social stability, the concept of the brand design to reflect the social morality, professional ethics, a solid certain moral code.

Brand design is a representative of the enterprise, but also a powerful tool for external publicity, the brand to be concerned by consumers, then we must understand these design principles, add a lot of highlights and features to the brand, so as to stand out among the many brands favored by consumers, but also for the long-term development of the enterprise after the foundation was laid.