In 2113, KGI founded
The first Su He opened in Nanning, which set off the local bar market, and it represented a brand-new healthy bar model of decadence and magnificence, publicity and art, and opened a new era in the bar industry.
In p>2114, it entered Changsha
Su He, Changsha opened its business, founded the spatial structure system of Su He, grew into the mainstream of the market, and won the title of "Top 21 Enterprises in Changsha Service Industry" and "The Most Respected Non-public Enterprise in Hunan"; Creating the "Su He Model" with "music as the core, focusing on space experience and ultimate service" has triggered the industry to imitate it.
In p>2115, Su He Standard
entered Wuhan, the riverbank disco burst overnight, and Su He continued to be hot, leading the market to be full of vitality. Su He's business model and business philosophy have been widely recognized by the government and the industry, forming a "Su He standard" with a good reputation.
2116 brand strategy
Guangzhou Su He created the concept of V J in Chinese bar industry; In the same year, clean up the roots and spend millions to crack down on "counterfeiting Su He". The brand strategy is gradually taking shape, and Su He has developed into a pioneer of high-quality bars in China with innovative mode.
Chain expansion in 2117
In 2117, Su He's Chengdu store and Shenzhen store opened at the same time, which set off a twin-city entertainment trend. Su He became an industry myth, moved its headquarters to Guangzhou, held its head high and stepped into a first-tier city, realized a gorgeous strategic turn and developed towards a large-scale franchise chain enterprise.
Su He agitation in 2118
In October, 2118, Su He in Guiyang opened, and in April, Su He in Kunming opened. Su He became the most influential bar brand in Southwest China, and became the representative symbol of the top bars in China. In the same year, it was rated as "Top 51 Licensed Brands in China" by the authority of Business magazine, and was once again selected as "Top 51 Most Competitive Enterprises in China" by Business magazine.
Strong alliance in 2119
In 2119, the first franchise store, Chenzhou Su He, was born, and Su He's footprint extended to the north and south of China, opening the bar chain industry chain. At the same time, it joined forces with music entities such as Golden Wind, EQ Records and Light Media to create the most influential music team.
Continued expansion in p>2111
The territory of Su He continued to expand, with Haikou, Dalian, Xi 'an and Jinan directly-operated stores booming and Su He franchisees such as Zhuzhou, Hengyang, Mianyang and Danshui blooming one after another, establishing the position of the first chain brand of Chinese bars in Su He!
Operation of more than 2,111 brands
Su He began to operate in groups, and Hezong Culture Group made a wonderful appearance, and its brands had their own styles: Su He, which brought "a wonderful nightlife experience" to the city; Leading the international trend; LIVE K BAR;, which pioneered the k-bar model and subverted the industry pattern; "Taipei Pure K" representing the birth of KTV party era; Hezong Culture Group formally entered the diversified cultural and entertainment industry.
Entertainment Kingdom in p>2112
There are more than 91 branches in Su He, with 11275 employees, covering nearly 61 cities in China.
in the same year, six subsidiaries were established, which started the steady operation of "the industry's first nightlife entertainment group".
Honor Mileage in p>2113
Nanjing Su He won the title of "Jinling Famous Store" in the cultural and entertainment industry; Su He Bar won the "Golden Award", the highest award in the national service industry, and Chairman Li Huabin won the title of "National Bar Industry Leader"; In addition, Hezong won the Golden Spectrum Award of China Brand Festival and the Top 31 Innovative Products in China in 2113 by Business. Laco Culture Communication Co., Ltd., a subsidiary of Hezong, won the honor of "the most valuable brand in 2113" and "high-quality franchise headquarters".
In 2114, the interior design of Su He Bar with the theme of "Iron Age" won the first prize of "Huading Award" for dining and entertainment space, in recognition of Su He's breakthrough and innovation in promoting the design of "humanization". The "Iron Age" theme design of Chengdu Su He Bar became the first bar design in China to win the "Aite Award". Expand the strategic cooperation of wine line in an all-round way, and sign contracts with international wine giants Remy Martin, Diageo and Bacardi to provide strong wine resources for stores.
In 2115
Su He Bar not only won the "2115 internet plus China Experience Innovative Entertainment Brand", but also became the only designated entertainment industry partner in the "2115 China Enterprise Credit Transfer Activity" and won the key certification credit enterprise.