What was the earliest illustration of food packaging in the national tide?

In the 1951s and 1961s. According to the development history of China, we can know that in the 1951s and 1961s. Chinese mainland's food packaging and illustration art usually adopts socialist realism style, and emphasizes political propaganda and industrialization process. In recent years, with the rise of the national tide, more and more designers began to integrate traditional cultural elements into food packaging and illustration, creating many works full of Chinese flavor. How to apply illustration art in Chinese pastry packaging design?

We can do some design for the packaging of Chinese cakes. Oh, whether it's packaging stickers or some bags, we can use illustrations to do it. How can graphic designers make creative snack packaging design?

there is a saying in the ancients that eating color is also. In fact, whether people or things, the first thing is color, and the first criterion for many people to see whether food is delicious is color. The so-called color, flavor and taste are all available, and the first thing is color. So it is the same for our snack packaging today. Good packaging can make people drool and have a desire to buy, so how can snack packaging design become attractive? Today, Xiaobian will talk to you about how graphic designers make creative snack packaging design. Let's get to know it together!

First, correctly position consumers

People like and want beautiful things, but everyone has different definitions and understandings of beauty, and different genders and ages have different requirements for beauty, so fast food packaging design is attractive

First, you need to know who the target audience is? Only in this way can we better and more accurately grasp the aesthetics of consumers, so that we can design snack packaging.

Second, use the largest font possible

Generally speaking, snacks in shopping malls or supermarkets are great. Every snack is put together.

The names on fast food packages should be as big as possible, so that everyone can see at a glance which snacks highlight the most important information and leave a deep impression on everyone.

In addition to large fonts, font design also needs characteristics. Fonts can be designed according to the types and characteristics of snacks and many factors that meet consumers' psychological needs and popularity.

you can also buy it in the market to add a small amount to the fast food package. Small creation.

Third, use colors scientifically

Snacks have different packaging colors, but if you look closely, you will find that most packaging colors are related to people's appetite. For example, the color of chocolate packaging is mostly brown, similar to the color of chocolate.

, the milk packaging is basically white, and some other colors have been added to increase the hierarchy and beauty. Cookie packaging mostly chooses purple, red and yellow, which is a good way to apply psychology. Can satisfy the consumption emotion of food consumers.

If you only use one color for the relatively monotonous design of fast food packaging, you can choose to use one color as the main theme, add colors of the same color for matching and coordination, which will

help enhance the design sense of packaging and distribute it to everyone. Particularly delicate feeling.

That's what Xiaobian sent to you today about "How do graphic designers make creative snack packaging designs?" I hope it will help you.