Signs in shops usually have their own names and signs, which can be composed of words and patterns. Signboards can be placed horizontally, vertically or horizontally on the beam outside the door, or giant plaques can be written and hung outside the door; Although the form of the signboard is conservative and fixed, the cultural words used in the signboard contain the humanistic allusions of this store. It is a place with cultural characteristics.

When it comes to store design, you will choose more prominent ones, which will easily attract customers' attention and achieve results. Objectively speaking, a signboard is the image of a shop. Signboards play an extremely important role in whether customers will visit the store. ?

The shops on a street in Suzhou Road, Shiyan, Hubei Province have designed a unified signboard style. The signs of the shop are all gold-plated on a black background, and the walls are painted gray, which is spit out by the public as a cemetery.

This unified decoration style of the whole street makes people feel too solemn, and they will be afraid to pass by the shops at night. In recent years, in order to rectify the appearance of the city, many cities have made unified planning for the signboards of street shops to improve the appearance of the city. However, this practice has made many signboards lose their unique personality and the style characteristics of the original merchants. Of course, in the overall planning of a city's development and transformation, it can be carried out by simply adjusting and changing the form of store recruitment. For example, the simple unified method of Suzhou Road in Shiyan has brought a devastating blow to the beauty of urban streets.

Attention should be paid to when designing shop signs:

1, design position, shape, lighting, etc. Should be able to attract customers;

2. Communicate in content design;

3. The color of shop signs should make customers feel good psychologically;

4. Beautiful during the day and bright at night, which can make customers feel a good atmosphere;

Shop signs usually require unique colors, which will attract customers. If the colors used in shop signs are eye-catching, consumers will be unable to resist. So it's best not to cut across the board.