There are also many differences between the two, such as catering style, product types and a series of factors.
First of all, in the dining style, KFC is famous for fried chicken and hamburgers, focusing on self-service, while McDonald's wins the favor of consumers by improving the taste of classic hamburgers and paying attention to convenient service and salad collocation.
Secondly, in terms of product varieties, KFC is positioned as a simple fast food such as fried chicken burger, which attaches importance to the simplicity and convenience of ordering food, while McDonald's has a wide variety of products, not only hamburgers, but also seasoned fried chicken, pizza desserts, drinks and so on, with more diverse tastes.
In addition, in the enterprise mode, KFC pays attention to developing independent small regional communities, bringing consumers into the store and paying attention to community services, while McDonald's emphasizes a wider range of services, not only community business, but also food delivery services to meet the different needs of different types of consumers.
Therefore, KFC and McDonald's have many differences in catering styles, product types and enterprise models. Each brand has its own unique characteristics and attracts different types of consumers.