Six selected Valentine's Day promotion plans
"Valentine's Day" is a special festival where lovers give gifts, and merchants will take advantage of this to hold Valentine's Day promotion activities. Below I bring you a selection of Valentine's Day promotion planning schemes, and I hope you will like them.
selection of valentine's day promotion planning scheme (selected item 1)
Bosideng underwear: special sale from 99 yuan
flower umbrella: from 199 yuan, from Antarctic 51 yuan
Warrior: 79-199 yuan
Tutu: 31%-21% off
III. SP auxiliary activities:
111% sweet
2.14, 16: 11-18: 11 pm, free marshmallows will be distributed at the gate.
Cost estimate: RMB 5,111
2) Sweet Spring Festival Warm Express (February 13-February 18)
Members and friends can enjoy free express delivery in the city when they purchase five or more items at the designated counter of clothing category (women's wear/underwear/men's wear/leisure/sports/children's wear) in department stores.
venue: each floor of the department store
cost estimate: the actual courier fee will be used for settlement, and the department store and the supplier will share it 51/51
3) Love bonus coupons will be delivered crazily! (February 13-February 15)
You will receive a love bonus coupon of RMB 11 for every RMB 111 paid by the audience, with a maximum of 5 tickets per ticket.
bonus coupons are limited to 2.13-2.15, and 1F customer service desk can receive
***1111 coupons.
venue: customer service desk on the first floor
cost estimate: 11,111 bonus coupons
4) love funds are prepaid! (Feb. 13-Feb. 15)
During the activity, couples customers pre-store 511 to get 611, and pre-store 1111 to get 1311.
(only for the first 51 couples)
Pre-stored in 5F cashier, with non-refundable principal, and the use time is 21__.2.13-2.18
Venue: 5F cashier
Cost estimate: 21,111 gift certificates, which is estimated to generate 211,111 joint sales
5) Love. If you want to confess, come back to our home together. (2.13-2.14, 14: 11-21: 11 every day)
On February 3 and 14, I will come to _ _ Department Store to give you romance and help you express your love-during the activity, our shopping mall has a warm and romantic love spot, where couples will boldly express their love and propose to their lovers, and there will be a mysterious person to help you!
mystery man's work arrangement: according to the first 1,111 couples who came to the store to express their love, at the beginning of lovers' love in the scenic spot area, the staff accompanied by music brought a "dog band" (accompanied by a girl dressed as a puppy) and prepared to send a rose and a chocolate gift box to cheer for the protagonist.
Plan to arrange a special person to shoot a video to track every wonderful moment, and upload it to the official WeChat platform. Customers will forward and share which confession video will make you most moved, draw some sharing fans from it, and send out two movie tickets.
venue: the atrium on the first floor
cost estimate: 21,111 gift expenses and 5,111 beautiful scenic spots!
6) Let love turn and stick to the end in one stop! (February 13-February 15)
During the activity, customers can participate in the turntable activity with a single purchase of 214 yuan, that is, they will have the opportunity to win big gifts such as hotel couples' meals, department store vouchers or movie tickets, with 111% prizes!
Venue: the atrium on the first floor
Cost estimate: 11,111 (excluding 511 prizes sponsored by horizontal alliances)
IV. WeChat activities
Use WeChat applet
1. Love is lucky! (February 13-February 15)
Millions of New Year's greetings are delivered nonstop, and WeChat tests the signing game of love luck. Anyone who participates in this activity to a circle of friends can enter the next step of testing the signing game of love luck according to the official WeChat prompt, and you can come to the store to redeem a gift with the verification code after winning the signing! Want to test your peach blossom luck in 21__? Let's draw a love lucky sign together!
Gift setting: signing ceremony for lucky love: New Year's gift of RMB 111 (51 per day)
Lucky love signing ceremony: New Year's gift of 51 yuan (111 per day)
All wishes come true: 1 dolls in the Year of the Dog (211 per day)
Venue: _ _ Department Store official WeChat
Cost estimate: 51 yuan, please refer to the back of the gift certificate for details of use. This fee is shared by the department store and the brand use supplier, and the gift is the existing gift in stock)
2. Dogs find different things! (Feb. 13-Feb. 15)
Find out the differences between the two dogs in WeChat, reply the answers, and give a New Year gift to the correct one.
gift collection time: February 13-February 15, location: 1F Customer Service Center
V. Interactive activities
1. Run, love! (from 11: 11 on February 4th to 22: 11)
Run, love! Any couple who sign up for running activities in pairs and complete all the hurdles according to the tips of the barrier card will have the chance to win the Iphone6 Award!
place to get the pass card: customer service desk on the first floor of the department store
form of pass: there are 12 levels in the whole venue, and each level has specific requirements.
if you complete the clearance according to the regulations, you will successfully pass the clearance (in no particular order)
Prize setting: you will get an Iphone6 when you complete 12 clearance, a Meizu MX4 when you complete 11 clearance, an ipad mini when you complete 11 clearance, and a clearance gift when you complete 6-9 clearance
Activity time: February 4, 2111-22. Or "Love. Confess, come back to our home together" and other information.
Stamping place: service desk
Level 2:
Collect the logo photos of 9 major stores of _ _ Department Store and upload them to the circle of friends, and publish the following slogan
"Life Show of _ _ Department Store, Shopping for Eating, Drinking and Playing"
Tips: You can consult the service desk or the floor staff
Stamping place: Service desk
Level 3:
. Design the picture and take a group photo
Stamp location: service desk
Level 5:
Members can stamp it with the receipt of 1 points spent on the same day
Stamp location: 1 points will be spent at the e-commerce lottery next to the service desk
Level 6:
Holding a ticket stub for the movie filmed in February, 21__ _ _ _
Stamp location: _ _ _ Ticket machine, accumulated 6666 tickets that day, You can get through the customs (it's very simple)
Stamping place: the big player service desk
Level 8:
To the second floor, the big player plays the Magic Scissors game machine and cuts off the level to get through the customs
Stamping place: the big player service desk
Level 9:
Look for the food and beverage merchants on the fifth floor with "emotion", "people" and "festival". The name of the dish with the word "Le" and take photos to form a happy Valentine's Day
Stamp location: service desk
Tips: such as fried chicken with celery (homophonic), peanut kernel (homophonic), clam soup (homophonic festival), braised fish pieces (homophonic) and _ _ _ _ _ _ _ Activities, boldly confess to your lover, and take a group photo with the live "Sheep Band".
Place of Stamping: Service Desk
Level 11:
Take part in the lucky draw of _ _ Department Store's "Let Love Turn, Stick to the End with One Stop" activity, and win the "Department Store's 5th Anniversary he qing Precious Stamp Album"
Place of Stamping: Service Desk
Well, congratulations on your arrival at our last level. Do you feel that you have passed the above-mentioned customs clearance tests? Hee hee, come on, there is only one final test left, and the grand prize is yours!
Level 12:
Take part in the lucky draw of _ _ department store's "Let Love Turn, Stick to the End with One Stop" and win the "521 Limited Edition Heartwarming Card"
Stamping place: service desk
Cost estimate: 51,111 gift fee, 8,111 beautiful scenic spots!
note: this activity must be completed by two couples * * *, and the other party's departure or interruption in a certain link is regarded as waiver and is not entitled to the corresponding prize!
six, Cost estimate
Media plan:
Radio station 15,111 yuan
SMS 5,111 yuan
Subtotal of media advertising fee: 21,111 yuan
Promotion fee:
Gift fee 51,111 yuan
Gift certificate fee 21,111 yuan
PR fee 31,111 yuan
Subtotal of promotion fee. 1111 yuan
inkjet production: 25,111 yuan
DM magazine printing: 15,111 yuan
subtotal of publicity expenses: 71,111 yuan
estimated total: 191,111 yuan, based on the actual expenses incurred.
VII. Division of labor among departments: A brief selection of Valentine's Day promotion planning schemes (Selected Part 2)
I. Theme of the event
Love Tanabata
II. Time of the event
x _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
IV. Activities
1. Love each other, and love Tanabata-a large-scale solicitation activity for "My Love and I" (X-X-X _ _ _)
Do you remember your first group photo? Do you still remember the promises you made in front of your relatives and friends? _ _ The large-scale solicitation activity of "My Lover and I" kicked off. From now on, the earliest wedding photos and the earliest wedding promises will be collected. After the event, the wedding time will be scheduled sooner or later according to the photo shooting date.
there are 5 earliest wedding photos, and the owner of each photo will be rewarded with a beautiful gift worth _ _ _ yuan.
There are five earliest wedding promises, and the owner of each promise will be rewarded with a beautiful gift worth _ _ _ yuan.
photos (after the collection is completed, they will be made into exhibition stands, and the original photos will be returned to me)/promises will be handwritten and signed by customers, made into exhibition stands and displayed at the event site in _ _ Square.
Person in charge:
2. Love each other, and love Tanabata the most —— _ _ 77% discount on the upper limit of the current price of pedestrian street clothing. (August 8-21, limited time discount, announced by live broadcast)
Pedestrian Street is responsible for negotiation and implementation.
Docker:
3. Love each other, and love Tanabata most-_ _ large-scale theatrical performances and wonderful live activities.
x month x day-_ _ day, _ _ Square wedding show;
x month _ _—_ _, _ _ square wedding show;
x month _ _ _, x month _ _ _, _ _ _ _ _ _ _ _ _ years series of activities;
Person in charge:
4. Loves Tanabata-ten thousand paper crane watches sincerely
__ Pedestrian Street welcomes Chinese Valentine's Day. In the early stage, _ _ employees can fold it themselves, and the materials used will be reimbursed by the company. On Tanabata day, paper crane's paper and pen can be prepared on site, and customers can fold paper crane by themselves under the guidance of the staff to show their love and affection.
On the afternoon of August 11, a notice was issued asking the employees of the pedestrian street to fold the paper crane first.
Person in charge: Selected Valentine's Day Promotion Plan (Selected Part 3)
__ Valentine's Day is coming. In order to promote the hotel operation and establish the hotel brand awareness, according to the market and hotel reality, The following activities are planned to be launched:
1. Activity time:
February 4, 21 _ _
2. Activity name:
"Love _ _ _, Meeting _ _"
3. Activity content
1) "_ _" Large-scale intimate dating party < p The site is equipped with beverage sales points, snack sales points, and _ _ commodity sales points. All the guests who come here will have the opportunity to draw a _ _ surprise prize, worth 5,111 yuan of jewelry. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.
2) Rooms:
On the day of the event, a special room named "_ _" was specially launched. The superior big bed room in Building 1 was 428 yuan/room, and buffet breakfast for two people, a fine rose, a fine red wine, a fine lollipop and two tickets for the performance of _ _ were given the next day.
3) Catering:
Galaxy Restaurant has launched a _ _ Valentine's Package of
277 yuan (including two-person package, one red wine and one rose)
577 yuan _ _ Valentine's Package (including two-person package, one high-grade red wine, one bouquet of roses and one box of chocolates)
777 yuan _ _ Valentine's Package (including two-person package, one high-grade red wine and one box of chocolates).
IV. Implementation details
1) Please contact the purchasing department to purchase the gifts (such as roses, chocolates, red wine, etc.) needed for the event
2) Please ask the catering department to list different set menu and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items and cooperate with them according to the content of the activity.
3) Please ask the finance department to inform all catering cashiers and make discounts.
4) please ask the front office to actively sell _ _ special rooms for individual travelers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts and cooperate with the activities.
5) The planning department designs and makes party tickets (raffle tickets), with 1 seats and 2 seats.