Zhou Yanlong, general manager of Quanjude Group, said at the sixth China Catering Innovation Conference: ? Haidilao are not charging service fees, we should not charge.? It is understood that on the occasion of Quanjude's 156th birthday on July 24, 2020, Zhou Yanlong announced three major business adjustment initiatives, including lowering the price of roast duck, adjusting the menus in some areas, and completely eliminating service charges.
So what exactly is a service charge?Service charge is also known as ? service industry prices? or? service industry charges? . The scope of the service charge includes the price of the hotel, bath, hairdressing, washing and dyeing, photography and various repair services, generally by the cost of services, profits and taxes, the broad scope of the service charge should also include lawyers' fees, certified public accountants' fees, technical or management consulting fees, and so on.
Before the withdrawal of the service charge, Quanjude's private room service charge was 15 percent of the total consumption, while the hall charged 10 percent.
The withdrawal of the service charge, which has been in place for years, is also a signal that Quanjude is going to start saving itself.
Quanjude is a long-established Chinese brand, founded in 1864 and famous for its roast duck. It is said that no one has been to the capital without having eaten Quanjude roasted goose, and because of this fame, almost everyone who travels to the capital will try Quanjude roast duck, and there are more and more stores. Perhaps it is the fame outside, Quanjude roast goose price than the average market price is higher, but also charge a certain amount of service charge, but dishes are not good, poor service attitude has also become a criticism, make Quanjude downhill. According to the data, Quanjude's revenue in 2020 is 760 million-800 million yuan, net profit loss of 240 million-264 million yuan. Because of the stimulation of this data, it will make the general manager of Quanjude make the determination to change .
In fact, in the body of Quanjude can be seen in many of the shadow of the old, relying on the reputation of the old all kinds of price increases all kinds of charges, all the time did not carry on the fine traditions of the old, but also forgot to do the essence of the catering industry is to provide high-quality dishes to customers. Quanjude want to succeed in the transition, we must put down the stature, cater to market demand to make changes, otherwise it can only be empty old shell, smashed for many years of the signboard.
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