The Internet has been very mature, can use the template do not customize, custom commercial uncertainty is too much. Catering small program 2021 is getting more and more hot, businessmen are developing small programs. Catering + small program is also on fire! As a strategic-level product of WeChat to connect the offline, the appearance of small programs has quickly won the favor of catering merchants. Instead of saying that the small program has a "love affair" with the catering industry, it is more like a "love affair" between the two. 4 years and more than 100 updates, with WeChat constantly giving new features to the small program, more and more catering merchants are eager to have their own small program.

Reviewing the development of catering, the traditional catering to obtain traffic mainly rely on the natural flow of the restaurant stores, the old customers recommended, after the meal coupon guide, discount promotions, the media, the United States six aspects.

Internet dining 1.0 era, relying on group buying and other preferential guide to bring a certain amount of traffic. In the 2.0 era of Internet dining, Delicious utilizes its native APP and WeChat service number to provide merchants with professional and mature Internet restaurant solutions through services such as "queuing and waiting, dining reservation, ordering and cashiering, mobile payment, and member management".

Discount promotions, is going to suck in a number of price-sensitive people patronize, but once the activities stop, the business overnight back to the liberation of the former;

Find the media to publish soft, is also a good brand marketing strategy, but the traditional media effect is getting worse and worse;

On the United States, is going to increase the restaurant's exposure and click-through rate, but the high cost of the platform drawbacks not to mention

The key is that the traffic is not in their own hands, hard half a day but suddenly realized that the original is working for others.

After the traffic bubble burst, the focus of the restaurant again back to the operation and efficiency, through the small program, the Internet dining services through, improve efficiency and user experience.

Users on the way to the restaurant, you can search for a small program to achieve remote queuing number, no need to download APP, pay attention to the public number, use the finished that is to go, with a better service, a better experience, to solve the user in the choice of restaurant, queuing scenarios in the pain points.

So what are the advantages of the restaurant small program?

Advantage one:

The restaurant originally put a two-dimensional code, is nothing more than a focus on the restaurant public number: this two-dimensional code if it is a WeChat small program that's not the same: sweep, you can know the store has no seat, what dishes are sold, but also can be directly ordering, waiting for a place to ...... order dishes after entering the door to sit down! You can eat directly. At this time the kitchen has received the customer's order, know how many people came in a few tables, point of the dish is not put chili, there is no personalized requirements. If you want, you can also live broadcast to show him the process of making this dish. Is not very imaginative?

Advantage two:

Near the small program for the restaurant to bring natural free traffic: the traditional open offline restaurant, the amount of traffic all depends on the location of the store is good or bad. The Internet allows restaurants to extend from offline to online, relying on PC websites, third-party platforms, etc., the restaurant also has an entrance to display online. WeChat small program is equivalent to letting the restaurant have a store on WeChat, merchants can display information and services, and WeChat small program can bring free traffic to the store, is the entrance to the offline service. Through the nearby small program can cover the customers within five kilometers around the store; through the social sharing of WeChat users, can bring more social traffic for the store.

In the past, users to look for good food and fun around them, often habitually open the Meituan, Dianping and other APP, now users do not need to open the APP, directly on WeChat can find nearby good food and fun store. Luo Huashan, founder of Catering O2O, believes that 2017 is the first year of small programs, which will have a profound impact on the catering industry.

Advantage 3:

Restaurant marketing turns passive into active: small program provides merchants with a lightweight store and membership management system. Among them, the important role of the membership management system is to help merchants guide members to upgrade, complete effective marketing behavior, and ultimately achieve consumption diversion. Data-based precise operation, small program, store, cashier, logistics, marketing, membership, data of the multiple in one. Among them, data is an important part, it can be precipitated through the small program in each plate, the formation of member profile, consumption characteristics and other data that can be used for operational decision-making, so that the store in the marketing, development of forward-looking, activities and other aspects of more "according to" to rely on.

Why is this a windfall for food and beverage stores?

a Small program appears when you need it the most, and it disappears after you use it, which is quite convenient for customers. The shallower the user's entrance to use and the better the experience, the higher the probability that you will be recognized.

b The cost of developing a small program may be less than what you put into the platform. Of course, the former is based on self-promotion and the latter is based on a traffic portal, depending on your needs.

c The nature of the restaurant is social, small program will make the restaurant that does not value social lose customers, the restaurant that values social will get a huge dividend.

d local life class small program relying on the consumer's fixed life scope, it will be entirely possible to provide a better user experience, but also to gain greater competitiveness.

eThe use can also be precipitated into the small program history list, which also gives it an opportunity for additional brand exposure within WeChat, which also means more free traffic and promotional opportunities to do activities.