Shenzhen Shi Yao Jewelry Co., Ltd. was established on 1989 and its headquarters is in Shenzhen. It is an international large-scale jewelry company integrating brand operation, diamond inlay, platinum jewelry, jadeite jade and handicrafts production, processing and trade. Yao's Jewelry aims at "a century-old enterprise and an international brand", implements the brand strategy-Yao's Jewelry, and is determined to become the leader of Chinese jewelry brands.
After more than 20 years of development, the company started from a jewelry store and gradually developed into a large jewelry group integrating diamond inlay, platinum jewelry, jadeite jade, handicrafts and other products production and processing and jewelry trade. With the continuous development of business and the continuous improvement of market demand, Yao's jewelry has undergone resource reorganization and structural optimization, and four brands, namely,, and magenta, have been born one after another.
After more than 20 years of steady development, Yao's jewelry business has covered the whole country. East to Shanghai, Nanjing, Suzhou, Wuxi and other East China regions; West to Xi, Lanzhou, Gansu, Xinjiang and other northwest regions; North to Harbin, Shenyang, Daqing, Dalian, Qiqihar and other three eastern provinces; South to Hunan, Hubei, Guangxi and other first-and second-tier cities in South China.
The business of Shenzhen Shi Yao Jewelry Co., Ltd. has been in line with international standards, successfully passed the ISO900 1 international quality system certification, and established a quality management system conforming to ISO900 12000. After years of development and precipitation, Yao's jewelry has been highly recognized by the industry and awarded various awards, and won the title of "China Famous Trademark" in 2006.
Yao's jewelry adheres to the development principle of "limited industry diversification and specialized business unit", the strategic thought of "brand leading, key breakthrough, partial transcendence and overall improvement", the business purpose of "honesty and trustworthiness, quality and quantity", the quality policy of the company is "marketable products, assured quality and satisfactory service", and a series of industries are launched by using domestic and foreign capital markets. Yao's jewelry has been maintaining close technical cooperation and experience exchange with internationally renowned jewelry brands, which ensures the quality of Yao's jewelry to the greatest extent and seeks multi-faceted cooperation with international jewelry brands. From design, production to technology, products have been strictly required to be based on international routes.
20 12 China jewelry yearbook
Yao Jewelry advocates the common growth and development of employees and the company. We adhere to the talent concept of "people-oriented, harmonious development". At the same time, the company also strengthened information management, established OA (Office Automation) system and factory management system, introduced the most advanced German SAP management system in the world, and applied a scientific management system to all aspects of Yao family, gradually forming a professional, professional, learning and innovative brand operation team.
Based on years of management experience, Yao Jewelry knows that quality is the most basic guarantee of the brand. Brand is the soul of product, and product is the carrier to support brand. Only through products can brands truly enter consumers' lives and take root in consumers' hearts. Yao Jewelry has successively developed a series of products such as "Adding Love", "Harvest", "Dandelion", "Source of Life" and "Meeting Forever", which have won unanimous praise from experts and insiders. In recent years, the top creative design R&D team has been introduced, and Mr. Ren Jin, a famous domestic jewelry designer, has been invited to jointly develop the engagement "Peony" series and the wedding "Happiness" series, so as to create a tasteful, elegant and classic gorgeous experience for consumers through continuous innovation.
Yao Jewelry and Mr. * * * jointly create a magnificent "Peony Series";
20 12 China jewelry yearbook
Material: Peony in full bloom on the Marriage Certificate.
Moral: Peony is the traditional auspicious flower in China and the national flower in China. Since ancient times, it means wealth, harmony and happiness, which accords with the meaning and blessing of a happy marriage and family.
Yao Jewelry and Mr. Wang join hands to create "Xifu Series".
20 12 China jewelry yearbook
Ms. Guo Pei, a fashion designer from China, and Mr. Ren Jin, a jewelry designer from China, cooperated in various fields to create the "China Wedding Dress" haute couture dress.
In the design of "China wedding dress", Mr. Wang used the product technology provided by Yao's jewelry to integrate the "Xi" shape and flower-shaped buckle in the wedding dress into the design, which vividly explained the brilliance of the jewelry.
Continuing the cross button of "China Wedding Dress", Yao Jewelry and Mr. Wang joined hands to create "Xifu Series".
Materials: "Xi" and "Bat" with traditional auspicious meanings in China.
Moral: Bat is the homonym of happiness, which means happiness. Xi has been a marriage custom since ancient times, and it has been circulated among the people in China. It means "double happiness, double happiness, yes-man".
Yao's jewelry gradually refined the best positioning of the brand from years of brand management experience, completed the brand remodeling with wedding jewelry as the core, and firmly adhered to the transmission, witness and inheritance of love. Increase brand publicity through large-scale theme activities and member experience activities nationwide, and at the same time pay attention to charitable activities, donate money to build Hope Primary School, commend heroes such as social moral models, and continuously deepen the brand's sense of social responsibility; On 20 12, Yao's jewelry set out again, adhered to its ideals, made clear its mission, launched a brand-new upgrade project in an all-round way, led the brand to be the most competent and full of passion, and acted in line with the concept of * * * *, realizing the transformation of ideas, brand growth, * * * enlightening the road of vision and holding up the brand spirit of "happy marriage road".
China is a rapidly developing market, and the emerging market segment of jewelry industry will become the sunrise sector and the most promising industry in China. In the era of brand-led marketing, brand positioning, market positioning, price positioning, consumer positioning, and sales in channel positioning have become compulsory introductory courses for managers of various enterprises. Insight into the development opportunities faced by the jewelry industry, Yao Jewelry, which has the most development potential, will surely become the most competitive and excellent brand in the industry by grasping the commanding heights of brand strategy.
20 12 China jewelry yearbook
Adhering to the belief of being an excellent corporate citizen, Yao Jewelry with lofty aspirations will, as always, continue to integrate assets, resources, markets and talents, focus on consumer and social needs and potential development opportunities, and constantly create value for consumers, so as to continuously realize the company's progress and upgrading. Yao's jewelry knows that we not only provide exquisite, elegant and gorgeous jewelry for consumers, but also hope to promote some humanistic care for this society, lead a positive and hopeful attitude towards life and advocate a lifestyle based on happiness. Yao's jewelry hopes that every product and thing it does will bring lasting satisfaction and happiness to everyone who chooses Yao's.
20 12 China jewelry yearbook