visual communication design
In the studio, the design styles and forms of font poster works are varied, mostly based on three-dimensional effect display. 03. Flower Poster Design-The poster of Spanish designer XavierEsclusaTrias is mainly composed of flowers and copywriting, which skillfully mixes plant flowers with graphic design elements and words, which is retro and fashionable, reflecting a different aesthetic feeling. 04. Poster design of traditional culture and art This is a set of non-legacy handicraft exhibition posters with the theme of "Wen Gu". The size contrast of the copy is strong, which highlights the themes of "cloth", "bamboo" and "lacquer", partially enlarges the handicraft exhibits, shows the patterns and rich details, and is a set of traditional cultural poster design with strong characteristics. 05, creative graphic segmentation poster design-Modulwerk This is a group of creative posters that use simple graphics and lines to segment elements, and the color scheme mostly uses contrast colors.
Red and black.
Red, blue, Rayna Sue, etc. , attract users' attention, and give people a comfortable feeling as a whole. 06, creative brain hole poster design-Modulwerk This group of posters has wide brain holes, mainly in red and black, and each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form the focus, and the overall visual impact is very strong. 07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This performance style is worth learning and using for reference. 08. Bright paper poster design Bright paper poster is a kind of three-dimensional poster. Stereo vision and paper thickness are the keys to the design of paper effect posters. This group of paper posters uses a lot of bright colors to create an active atmosphere, which is outstanding in the use of colors. 9. Overlapping effect style The application of overlapping effect style in poster design can not only enhance the visual effect of posters, but also add mystery to typesetting through the overlapping of words and shapes or words, which can quickly attract people's attention and make people want to explore the mystery. 10, rectangular element poster design rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design not dull, and the combination of typesetting, superposition and rotation of copywriting adds a lot of liveliness to the poster. 1 1, ink element poster design ink element representative
traditional Chinese culture
Is a unique language with oriental aesthetic implication, and its charm and color are contained in it.
Chinese culture
The essence of poster design is not only to express the characteristics of ink and wash, but also to enrich the picture, enhance the artistic effect and achieve a certain aesthetic artistic conception. 12. Illustration font poster design of famous scenic spots-Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters with distinctive Japanese scenic spots. The overall use of rich color matching, scenic posters full of artistic conception, concise and prominent copy, unique font design, worth savoring. 13, creative circular geometry constitutes poster design-designer PosterladThis is a group of creative poster designs composed of geometric figures. Designers give full play to the circular elements, handle and display them in many different ways, and the application of projection enhances the three-dimensional sense. Silhouettes and copywriting add a lot of color to the poster. 14. Poster design of retro fashion figures collage. This is a set of retro poster designs that are not short of fashion. It uses different geometric shapes and abstract graphics, combined with low saturation portraits, and uses a variety of rich colors to make the overall vision of the picture full of pleasure. The overall collocation is interesting, concise and beautiful. 15, retro poster design-
Denmark
Designer MadsBerg's commercial posters have a unique style, like relatively old works, with the feeling of ancient elements and printed matter, forming a strong retro style. The characteristic of this designer's poster is to transform the classic poster art into a modern and eternal style. 16, collage poster design This is a set of creative collage poster design, including graffiti, illustration, photography,
vector graphics
, collage elements, etc. The forms of expression are mostly geometric figures and irregular shapes. 17, WWF advocates the design of public welfare posters to protect animals. Figure 1 and Figure 2 are shown in the form of realistic illustrations, which can truly show objects and pay attention to details. Posters at the back are mainly displayed in the form of graphic illustrations, which are simple, interesting and colorful, in contrast with the background, and effectively convey the concept of protecting animals. 18, illustration poster design-Dawidryski This set of illustration posters uses vector illustration combined with simple geometric figures to show bright and interesting scenes, which is full of creativity. 19, creative poster design-French designer MichaelSallit This is a group of creative poster designs that use a lot of lines to combine dots and faces. Its main feature is that designers express the outline of characters in the form of lines. Even if there are a lot of lines, it won't make people feel confused, but the rhythm is orderly. 20. Creative poster design-Byelisavendramin This is a creative poster designed by a group of new generation designers. ElisaVendramin is an illustrator. When designing posters, she combined abstract concepts with rich color schemes to form a perfect combination.
What are the types of posters _ What are the types of posters? 1. Arts and Crafts Movement
1. "Arts and Crafts Movement" originated in Britain, representing a social behavior and carrying the idealistic idea of transforming society;
2. Not a specific style, but a variety of styles coexist;
3. Advocate artists to engage in design and oppose "pure art"; Advocate the combination of beauty and technology, be loyal to materials and create simple and applicable works;
4. American designers are deeply influenced by the British arts and crafts movement, and their designs are not complicated or decorative;
5. USA: Gastavy: Set up its own studio in new york, publish the influential magazine "Craftsman", and advocate a simple and practical style. The simple furniture design reminds people of the furniture style in the pioneering period;
6. United States: Wright: master of architectural design, who comprehensively applies the influence of the East and the West, has the skill of using pure natural materials, and the building and the environment are harmonious and unified; The representative works are "Flowing Water Villa" and "Guggenheim Museum".
Two. neoclassicism
1. "Neoclassicism" is an artistic style, which was popular in Europe from the end of 18 to the end of 19. It pursues the characteristics of sublimity, solemnity, conciseness, elegance and moderation, as well as "noble simplicity and majestic magnificence", which has retro interest;
2. Background: Baroque and Rococo styles prevailed in Europe before18th century, and their complicated decorations and precious metal inlays gradually aroused people's disgust. The excavation of the ruins of Pompeii, Rome, aroused the upsurge of learning classical art in Europe;
3. Architecture: the pursuit of simplicity, independence and integrity of architectural modeling, simplicity of details, conformity of form with structural logic, and reduction of pure decorative elements show people's yearning for rationality;
4. Furniture: Being good at designing simple and practical forms, it is the forerunner of modern furniture design.
Three. Art nouveau movement
1. "Art Nouveau Movement" is an artistic style, covering about 1880 to 19 10 years. It is a decorative art movement in Europe, and Belgium and France are the birthplaces. In Italy, it is called "freestyle"; In Germany, it is called "youth wind"; Known as the "Art Nouveau Movement" in France; In Austria, it is called "sensational style"; It is called "modern style" in Spain. Art Nouveau movement is a transitional style and an intermediary link in the transformation from traditionalism to modernism.
2. Motivation: First, break with historicism and break the old tradition; Second, draw a clear line with naturalism and oppose copying mechanically;
3. Involved in architecture, furniture, interior decoration, daily necessities, clothing, book binding, illustrations, posters, etc. , and carried out a comprehensive design, creating a new era style.
4. It advocates drawing inspiration from nature, taking various animal and plant patterns as decorative themes, and mostly taking abstract curves symbolizing organic forms as decorative patterns, showing intricate curves, dynamic rhythms and exquisite and elegant aesthetic tastes.
5. Belgian Art Nouveau Movement: Wilde: Dean of Bauhaus School of Design, with exquisite and moderate decoration and simple and reasonable functional structure;
Vidocq Hota: Art Nouveau in Sports Master often uses interwoven and twisted lines in architecture and interior design, which are called "Belgian lines" or "whip lines";
6. French Art Nouveau movement: the pursuit of gorgeous and elegant style is the product of classicism and symbolism, representing the "six-person group". The most representative work is the design of the Paris subway, commonly known as "subway style";
7. Austrian Art Nouveau Movement: the Vienna Separatist School, the core figure Hoffman, uses straight lines, pays attention to geometry, and is concise and modern.
Four. artdeco
1. "Art Deco Movement" originated from 1925 "Paris International Exhibition of Modern Industrial Decoration Art" held in Paris, and developed synchronously with the modernist design movement;
2. It is an extension of Arts and Crafts Movement and Art Nouveau Movement, and it is also a decoration activity after the designer accepts mechanization and new materials adapt to mass production; Comprise a plurality of fields;
3. I like to use straight and symmetrical abstract forms, extremely shiny materials and colors with strong color effects, and I also like to use new materials such as machinery, reinforced concrete, synthetic resin and tempered glass;
4. America: combining pop culture, it is luxurious, exaggerated, charming and grotesque;
Representative: Paul Fuchland: Representative works: Empire State Building, Rockefeller Center, Chrysler Building.
Verb (abbreviation of verb) artistic revolution
1. Cubism: emphasizing the connection with mechanical aesthetics and geometric composition.
2. Futurism: The worship of machinery established its position in modern design.
The intransitive verb Russian constructivism
1. Pursue the language in line with the spirit of industrial society, praise machine production, advocate mass production and industrial materials, and advocate transforming society with industrial spirit; Constitutionalists call themselves art engineers;
2. It has a great and far-reaching influence on modern design, and Bauhaus teaching is deeply influenced by it;
3. Representative: Malevich
Tatlin: The Third International Memorial Tower, created in 19 19, is a simple spiral geometry, expressing firm and progressive political beliefs.
Seven. Descartes school of abstract painting
1. The international modern art movement centered on the Netherlands, which was active in1917-1,started from cubism and eventually became a purely abstract movement; Genre comes from style magazines;
2. The application of abstract geometric figures and strong colors to divide space and seek the basic law of harmony has had a great impact on traditional pure art and decorative art; Express the universal harmony and order between the universe and nature, and explore the laws covered by the appearance of things;
3. Representative: Dutch design master Ritveld, whose main works include red and blue chairs, coffee tables and Berlin chairs. His works feel hard and even uncomfortable. He used the simplest form and original color to express profound modeling ideas, not only like products, but also like sculptures. It is an abstract model and a milestone of modernist design.
Eight. streamlined design
1. Streamlining was originally an aerodynamic term used to describe the shape of objects with smooth surfaces and smooth lines. This shape can reduce the wind resistance when the object moves at high speed. In industrial design, it is a modeling language symbolizing speed and the spirit of the times, which is widely used in the design of automobile household appliances.
2. Popular in the United States, it mostly adopts the form of smooth appearance and smooth lines, which is a "teardrop" language style; Rich in strong flavor of the times, it is in the same strain as modernism and symbolism, expressing praise for technology and speed. Many streamlined designs are purely symbolic and have no functional significance.
Nine. corporate image design
1. is closely related to packaging design, and different signs in the market mean different companies;
2. Trademark is the core of corporate identity design, which is used in every product, from product to advertisement;
3.Baehrens: the first person to realize this design.
X. avant-garde design
1. Avant-garde design is a French word that describes the artist's transcendence of contemporary cognition and design concept;
2. It has a great influence in the history of design, guiding the new trend of the times and constantly innovating new styles.
The 11th Anti-design Movement
1. 1960 was founded in Italy, which is a design movement and a radical design pattern against the mainstream.
2. Reject the reasonable elements of modern sports and strive to realize individual creativity in design;
3. Refuse to spread conservatism, devote to spontaneity, creativity and constructiveness, and advocate diversity rather than simplicity;
4. Representative: Italy "Memphis", furniture design.
Twelve high-tech styles
1. An industrial design style, which adopts high and new technologies and strives to express new technologies aesthetically;
2. It was fully used in architecture, and it was all the rage in 1960s and 1970s.
3. Its "minimalist decoration" and "over-expression of technology and times" are indifferent and impersonal;
4. Representative: Pompidou National Art and Culture Center, founded in 1976, Paris, France.
Memphis Design Pompidou National Art and Cultural Center
Shisanbopu design
1.60 rose in Britain in 1960s and spread to Europe and America. It has the meaning of popularization, popularization and popularization, represents the taste of the public, pursues the alienation and entertainment of forms in industrial design, and reflects the optimism in the period of economic prosperity.
2. Break the boundaries between art and life and all traditional aesthetic concepts; Break the serious, indifferent and single face of industrial design after World War II, and replace it with humorous, humanized and diversified design;
3. Using ready-made industrial and commercial products, after transformation and processing, they are reassembled together, giving them certain social and ideological significance, thus forming new works of art;
4. Boldly explore and innovate, showing unprecedented exaggerated, strange and imaginative shapes; Simple and bright colors; Most of the materials are plastic or cheap fiberboard, ceramics and so on.
5. The market target is the youth group, which caters to the arrogant and cynical life attitude of modern youth and the consumption mentality of seeking novelty and novelty and discarding after use;
6. Pop design has a far-reaching influence, laying the foundation for the development of post-modern art, followed by light effect art, illusion art, oriental mysticism and spatialism.
7. Fashion: mini skirt designed by Mary Quait in Britain, spacesuit of Guhaige in France; Furniture industry: cheap, bright and strange furniture designed by the Koran, fiberboard chairs decorated with English letters in Mudosh; Roger Ding's toy-like blow-molded chair; In graphic design such as packaging, book binding and advertising, there is also a striking pop style.
8. Representative masters: artist richard hamilton, sculptor Paul and artist Andy Warhol.
Fourteen international styles
This concept was put forward in 1. 193 1 year, which is mainly used in the field of architecture.
2. International style transcends national boundaries and combines function, technology and geometric language to produce modernist aesthetics;
3. In the 1920s and 1930s, the international style of architecture and interior design was embodied in geometric formalism, and steel and glass were widely used. Later, the combination of sculpture elements and organic elements humanized the international style; There are non-human materials, bare rough gray cement surface, rigid geometry;
In 1980s, postmodernism sounded the death knell of international style.
Postmodernism in the Tenth Five-Year Plan
1. The value orientation of "postmodernism" is less construction and more deconstruction; Features are: historicism,
Decorative, eclectic and entertaining;
2. First of all, in the field of architecture, American architect Venturi put forward that "less is boring" in "Complexity and Contradiction of Architecture" published by 1966, emphasizing the importance of public interest; British architect Charles Jencks first put forward the concept of "postmodernism";
3. Pay attention to the content of design form, and seek bright colors and sensational display effect;
4. Representative Works: AT&T Building, Plaza Italia, New Orleans.
Sixteen Bauhaus Sports Functional Design Radical Design Functionalism Deconstructs Green Design (omitted)
Summary: Today's product design is closely related to the background of the times, whether it is structure, modeling, color, decoration, it will be deeply branded with the times; Design helps us understand this era, people's dreams, wishes, longings, disappointments and hidden hopes; Design is not only the need of function and technical standards, but also expresses social philosophy, ideology and complex cultural phenomena. It expresses the progress of human civilization in a material way.
How to design an infectious poster, these are the problems we encounter in our creation. So we will introduce some basic methods in this article. In the design process, the designer must have a clear sequence of the whole process and implement it one by one. Poster design must be consistent from the beginning, including title, material selection, photos and signs. All design elements must be combined into an organic whole in an appropriate way. How can we design consistent works? Let's cite several principles: the principle of relevance should make the works consistent. The first principle is to adopt the association principle, which can also be called grouping. Relevance is based on such a natural principle, and poster designers can realize this principle in many ways. First of all, grouping people, things and words can improve the effect of information dissemination. It is conceivable that many advertisements on billboards are composed of a photo of a consumer, a product picture and advertising words. For character types (children? Old man? The choice of overworked parents is inevitably associated with products. Second, all the parts together can produce a stronger impact force than a single loose structure. When several items are very similar (for example, several different watches are chained together), the audience's eyes can naturally move from one watch to another. These objects form a visual unit, which can give the audience a single message instead of an indirect message. If all the items in the poster are very similar, then the composition of a group will make the poster more attractive to others. Other elements will be considered secondary by the audience. Repetition Principle Another way to make works consistent is to repeat shapes, colors or some numerical values. When you see a design element in a plane, its different parts are reused, and our eyes will naturally follow them. Sometimes even if we don't put them together, our vision will still treat them as a whole. We subconsciously drew a line between them. The easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns in the background will produce very interesting visual and composition effects, and then connect the elements of the background and the foreground. Another way to use repetition is to guide the audience's eyes to pay attention to an important information, logo or picture by repeating a line of elements. Repetitive elements can create a path, guide our eyes and make the audience curious-what is the other end? This is actually a way of telling stories and attracting the audience to continue reading. People's vision has a very strong sense of repetition, and sometimes even when the objects in the picture are not repeated, we will regard them as repetition. For example, in a poster about nail polish, we can add a big drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as this drop of nail polish will produce the effect corresponding to the above drop of oil. Inadvertently, our eyes have turned to the bottom of the brand clothing Mid-Autumn Festival promotion plan. The operating instructions of promotional activities are also an effective strategy to persuade the audience to compare some product posters. For example, we may put a dozen shoes on the advertising poster, but each pair is different. The main message (shoes) is easy for the audience to feel, because this item is used repeatedly in the poster, and then the audience will carefully observe the different styles of various shoes. Another popular design technique is to arrange all the same things together, but one of them is different, so as to achieve unexpected results. For example, you can design 15 squares and arrange them into a square, where 14 is blue and one is pink, and it contains the company logo. It is conceivable that this pink color block will be the focus of the audience. Of course, the principle of repetition can also have a consistent effect on designing a series of posters, whether they are put together or separated at the same time. For example, a series of outdoor advertisements for a summer concert, repeating the main elements can produce a sense of strength. When you see one of them, you will think of the other. Repetition of position, color, size or image can enhance recognition and make the audience notice all the information you want to convey. The principle of continuity is there any other way to create consistent works? Go on! As you can see in the above example, it is usually used with repetition. When the designer designs in a continuous way, the objects in the work are combined to guide the audience to another location. This method is generally realized by linear effect. When we see a line, our eyes instinctively follow it to see where the line will go. This method can make the pictures in the poster guide the audience's eyes to the information or brand we want to convey. But if we don't use pictures, but graphics made of words, it is also a good choice. Add background color If the elements in your work are different in shape, color or appearance, how can you unify your work? A simple solution is to put all these elements in a solid color area. This method seems to evade the essence of the problem. Why do you have to put unrelated elements together? Generally speaking, we don't handle it this way. For most commercial posters, you need to make your poster convey the information you want to convey quickly. We usually use related shapes or colors. For some artistic events or posters, the audience will take the time to understand the meaning of each part by themselves. However, some discordant elements can sometimes convey an interesting and experimental visual effect. Sometimes, an advertiser will ask all the objects to be combined in surreal form, and all the irrelevant elements will be placed in a large background color area, which can make the audience feel that they are related. The principle of coordination can make the layout of posters have a strong visual effect, whether it is coordinated composition or uncoordinated composition. Because breaking the balance will create tension. For idle children, we know to keep them away from potentially dangerous things, such as leaning trees, rocks, furniture or ladders. So the unbalanced composition also makes us feel this way. Will we fall? Will something hit us? If there is no unification, posters will become confusing and difficult to read. All design elements must be combined into an organic whole in an appropriate way.
The principle of relevance should make the works consistent. The first principle is to adopt the association principle, which can also be called grouping. Relevance is based on a natural principle: birds of a feather flock together, and people are divided into groups. If we see all the components put together in order on a page, we will try to understand them.
Poster designers can realize this relevance principle in many ways. First of all, grouping people, things and words can improve the effect of information dissemination. It is conceivable that many advertisements on billboards are composed of a photo of a consumer, a product picture and advertising words. For character types (children? Old man? The choice of overworked parents is inevitably associated with products. If people's photos are handled well, as consumers are saying, I always use Bleacho brand bleach instead of hard-wired advertising language.
Second, all the parts together can produce a stronger impact force than a single loose structure. When several items are very similar (for example, several different watches are chained together), the audience's eyes can naturally move from one watch to another. These objects form a visual unit, which can give the audience a single message instead of an indirect message.
If all the items in the poster are very similar, then the composition of a group will make the poster more attractive to others. Other elements will be considered secondary by the audience.
Repetition Principle Another way to make works consistent is to repeat shapes, colors or some numerical values. When you see a design element in a plane, its different parts are reused, and our eyes will naturally follow them. Sometimes even if we don't put them together, our vision will still treat them as a whole. We subconsciously drew a line between them.
The easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns in the background will produce very interesting visual and composition effects, and then connect the elements of the background and the foreground.
People's vision has a very strong sense of repetition, and sometimes even when the objects in the picture are not repeated, we will regard them as repetition. For example, in a poster about nail polish, we can add a big drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as this drop of nail polish will produce the effect corresponding to the above drop of oil. Inadvertently, our eyes have fallen.
Repetition is also an effective strategy to persuade the audience to compare some product posters. For example, we may put a dozen shoes on the advertising poster, but each pair is different. The main message (shoes) is easy for the audience to feel, because this item is used repeatedly in the poster, and then the audience will carefully observe the different styles of various shoes.
Another popular design technique is to arrange all the same things together, but one of them is different, so as to achieve unexpected results. For example, you can design 15 squares and arrange them into a square, where 14 is blue and one is pink, and it contains the company logo. It is conceivable that this pink color block will be the focus of the audience.
Of course, the principle of repetition can also have a consistent effect on designing a series of posters, whether they are put together or separated at the same time. For example, a series of outdoor advertisements for a summer concert, repeating the main elements can produce a sense of strength. When you see one of them, you will think of the other. Repetition of position, color, size or image can enhance recognition and make the audience notice all the information you want to convey.
This method is generally realized by linear effect. When we see a line, our eyes instinctively follow it to see where the line will go.
This method can make the pictures in the poster guide the audience's eyes to the information or brand we want to convey. But if we don't use pictures, but graphics made of words, it is also a good choice.
Add background color
For some artistic events or posters, the audience will take the time to understand the meaning of each part by themselves. However, some discordant elements can sometimes convey an interesting and experimental visual effect. Sometimes, an advertiser will ask all the objects to be combined in surreal form, and all the irrelevant elements will be placed in a large background color area, which can make the audience feel that they are related.
When looking at a work, we always imagine that there will be a vertical central axis and a symmetrical composition on both sides. Coordination is especially important for design, because the poster always appears as a single individual, and there is nothing around it to make it have other visual support points (it