Basic requirements of video production

Introduction: Video promo production is more and more used in all walks of life. The creativity should be novel and unique, and it is not uniform. I will introduce the basic requirements of video production for you, hoping to help you!

creativity should be original: the production of video promo itself is a pursuit of continuous innovation, courage to innovate, strive to be extraordinary and highlight key points. Originality reflects the creativity contained in the propaganda film creativity, which means that the propaganda film creativity is a real creation and discovery, rather than the imitation and copy of the framework and conformity.

creativity should be communicative: video promo is a bridge between enterprises, operators and consumers, and its fundamental purpose is to persuade target consumers to change their consumption concepts and buying behaviors. As a common way for enterprises to transmit information about goods and services, video promos should have the function of two-way information communication.

creativity should be relevant: the creativity of video promo must be related to the enterprise, products or services, and have internal relations, so that people can naturally associate with related goods or services when accepting the creativity of corporate promo.

creativity should have affinity: affinity in the production of video promotional videos makes the promotional videos creative in an acceptable way, an emotional psychological offensive, giving consumers a kind and friendly heart feeling, making people experience an equal, sincere and credible emotional atmosphere, and conveying the information of goods and services in an emotional atmosphere.

creativity should be aesthetic: the production of video promos has the general characteristics of art, not only practical functions, but also aesthetic characteristics in the spiritual field, with rich aesthetic connotations. Like other arts, the art of enterprise propaganda film has aesthetic value, which relies on the infectious advertising image after artistic treatment to give people strong, distinctive and intriguing audio-visual enjoyment.

creativity should be shocking: to give people a strong unforgettable psychological impact, the creativity of video promos must have a certain ideological depth. Creative personnel of video propaganda films should be good at digging out exciting meanings with keen insight in ordinary life. Make the propaganda film creativity have profound ideological and cognitive value and philosophy of life. ;