According to China Convenience Store Prosperity Index Report 2020, in 2020, 85.2% of convenience stores plan to carry out online order business, 67.4% of convenience stores plan to try home delivery business, and 88.6% of stores plan to carry out online drainage business for their stores. Convenient but digital transformation is rapid.
For most convenience stores that lack digital genes, cooperation with digital service providers has become the most popular choice.
Some time ago, Guangdong 7-ELeven announced its cooperation with digital retail service providers to carry out digital transformation, involving the whole process and all-factor digitization from consumers, stores, supply chains, franchisees, warehousing and logistics to headquarters management. According to the "TOP 100 List of Convenience Stores in China 202 1" recently released by China Chain Store & Franchise Association, as of February 3, 2020, there were nearly 2,400 7-Eleven stores in Chinese mainland, accounting for more than 60% in Guangdong, which played a decisive role in Chinese mainland.
After the transformation, all three distribution centers in 7-Eleven, Guangdong Province, have enabled multi-point retail and cloud intelligent warehousing logistics management systems, and the sorting efficiency has increased by 30%. According to different categories and sorting scenarios, the system supports different sorting modes, real-time visualization of distribution and sorting data, and the average working time of staff is shortened by 2 hours as a whole.
On the client side, since the launch of the Dmall retail joint cloud membership system, the total number of members increased by 20% year-on-year in July and the average consumption times of each member increased by 0.5 times through the precise marketing of the system and the refined operation of Guangdong 7-Eleven.
Take the management of franchisees as an example. When many enterprises manage franchisees, they often find that franchisees are too busy at headquarters, and headquarters complains that franchisees are "difficult to manage".
It is understood that at present, 7-Eleven's franchise stores in Guangdong account for about 30%. Dmall customized and developed the franchise management system for Guangdong 7-ELeven. Establish exclusive information files for franchisees, running through the whole life cycle of franchise development. Franchisees can manage stores online on the mobile system, see the sales status of all stores in real time, track and deal with abnormal problems, and support their own operating expenses.
As Zhang Li, chairman of Fook Convenience Store, thinks, digital transformation is the lubricant of convenience stores. In the past, the emphasis was on points, what pain points, itching points, and hurry up. Digitalization turned the thinking of "points" into a four-dimensional thinking of lines, surfaces, and bodies plus time.
It is reported that Dmall is a one-stop omni-channel digital retail solution service provider, which digitally deconstructs and reconstructs the retail industry and provides end-to-end commercial SaaS solutions. Help retailers and brands to carry out digital transformation and provide value-added services through the one-stop solution of retail joint cloud? Help B-end customers and serve C-end consumers. At present, Dmall has reached cooperation with more than 120 chain retailers and brands.
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