Since everyone is a media person, there is no threshold for the media. As long as you have literary talent and content, you can do what you like, and then you can do it by mastering the platform rules and theoretical knowledge of media. Let's talk today about how to learn from Xiaobai's self-media operation. 1, learn the basic knowledge of media. If you have never been in contact with the media or even entered the door, then Brother Zhun suggests you read more books and learn more about the "media"! Beginners who want to get started with the media must have a preliminary understanding of the whole process of the basic knowledge of the media. Let's talk about what is self-media, what are its manifestations, and what aspects, platforms and fields it includes. Need to have a preliminary understanding and understanding of the media. Then, if you don't understand, go to the website to search, read relevant books or learn about media operation and writing through the network. In short, beginners must have a preliminary understanding of the core knowledge points and operation mode of media. 2. Introduction from the Media (1) What is your own personal media? Simply put, it is a channel to spread your own information. Spreading what you want to spread through the platform can also be understood as reporting your own media. There are many self-media platforms now. As long as you insist on publishing wonderful content on the self-media platform and attract fans and viewers to pay attention to your media account, when your fans reach the media level, you will have influence, and then you can make money. The forms of self-media content can be divided into: graphic, video and audio. A mobile phone, a computer, can operate, take photos, record videos and write articles. (2) Understand the rules of the platform. Secondly, there are many self-media platforms, so you have to understand some requirements of various self-media posting and video platforms, what can be posted and what can't be posted, or you may be blocked if you don't understand the rules at first. Be sure to be familiar with the rules of major platforms and fully understand the content release and creation. Otherwise, after the release, any problems will directly affect the future weight and index, and will also affect the depth of the later development of the account for a long time. For example, Baijiahao is a strict platform. If you don't pay attention when publishing, it may be detected and deducted. 3, from the media platform, first of all, you have to figure out whether you want to do graphic or video, and what platform you are going to do. If you are a graphic artist, the mainstream ones are: WeChat official account, Baijia, Zhihu, Douban, Weibo, Toutiao, Xiaohongshu, Penguin, Big Fish, Sohu, Netease and so on. If you are doing videos, the mainstream ones are: Tik Tok, Bi Li Bi Li, Aauto Quicker, Watermelon Video, Microvision, Little Red Book and so on. Then, if it is a deep and personal IP, Brother Zhun will recommend you a combination of official WeChat account+Zhihu+Weibo+Douban, so that the water of Zhihu, Weibo and Douban will flow to the official WeChat account, gradually improve the stickiness, and realize the realization by knowledge-based paid products or advertisements. 4. What are the essential elements of self-media and self-media people? Since you are operating from the media, you have a lot to learn, but you must have the ability to create content. Yes, first of all, you should output content and have certain writing ability. Since the media needs content output, you need people with certain writing skills. Can write and dare to write, no matter good or bad, as long as you dare to express your own views from the media. Having the ability of continuous production and long-term continuous output of content is an important quality to become an excellent self-media person! Learn to improve your ability and learn from the media to accumulate new experience. Know how to change the way of thinking and have the operational ability to interact with fans. Express your views clearly and create more high-quality content. We should constantly learn new things and sum up our own shortcomings and areas that need improvement. If you say you want to be a video type, you should learn how to edit, subtitle, copy and shoot video clips. If you shoot yourself, you should also learn how to shoot videos. 5. The foundation of self-media operation The foundation of self-media operation is nothing more than these: title, content direction, typesetting, hot spots and pictures. The title and structure of the article should echo each other. A good title should meet the needs of fans, be close to the content of the article and be attractive enough. Since the media is more important in content, now is an era when content is king. Provide you with several directions of content creation: 1, you can share your campus life, such as: love, campus fun, cultural differences around you; 2. You can share the embarrassment of different places, such as: expensive renting, personal safety, unsuitable diet, work-study program, but you must be optimistic and positive; 3, you can share your own life, such as: interesting things in the dormitory, exams, skipping classes, wonderful roommates, school characteristics, community activities, and all kinds of interesting things;