In order to ensure that work or things can be carried out efficiently, it is often necessary to prepare a specific, detailed and targeted plan in advance. A plan refers to a planning tool for an action. What problems should we pay attention to when making a plan? The following is my carefully organized Mid-Autumn Festival restaurant activity planning scheme, welcome to share.
Mid-Autumn Festival restaurant activity planning scheme 1 Mid-Autumn Festival is approaching, and homesickness and family are entangled in my heart. But everyone who is far away from home knows that there is no boundary and everyone can feel its comfort. Just as the motherland cares for her people, the mother's comfort to her children will not be ignored because of the remoteness of the ocean, and will not be blocked because of the barrier of Qianshan. It's called Thousands of Miles Away. 20xx September 22nd is the Mid-Autumn Festival of 1 month, which is an ancient festival in China. Maybe now someone will ask why August 15 is called Mid-Autumn Festival. The simplest explanation is that August 15 is in the middle of autumn, so it is the Mid-Autumn Festival. The Mid-Autumn Festival is characterized by enjoying the moon, eating moon cakes and carrying lanterns.
Mid-Autumn Festival, like Lunar New Year, is a happy family. On the night of Mid-Autumn Festival, the moon is the roundest and brightest, and the moonlight is the most beautiful. Every household puts fruits and moon cakes on the table in the yard, and the family eats moon cakes while enjoying the moon. It is "a round in the sky, everyone looks up." What a beautiful picture. On the occasion of the Mid-Autumn Festival, I specially conceived some promotional themes with the theme of Mid-Autumn Festival:
First, "take the moon home"
During the activity, if you spend over 100 yuan, you will be given a key chain to hang the moon. The Moon Keychain has various shapes and exquisite workmanship, and it is engraved with some words of blessing, such as Happy Mid-Autumn Festival, Happy, Safe and Happy, and some poems describing the Mid-Autumn Festival and the Moon.
Operating instructions:
1. Keychain is customized in shopping malls, and the customized quantity depends on the sales volume of restaurants. The customization cost of each key chain is controlled within one yuan.
2. Carve the name of the restaurant on the key chain, or you can combine greetings, such as "_ Happy Mid-Autumn Festival in the restaurant".
3. Take the shopping receipt to the designated place of the restaurant, one for 100 yuan, one for 200 yuan, and so on. Stamp the receipt after receiving it.
Second, random lottery activities
After the customer pays the bill, the cashier can tell the customer to draw at the designated place. The customer only needs to hand over the bill to the designated person, and the customer has the opportunity to draw a lottery at random. The prizes in the lucky draw can be "free drinks today" and "free food today", and other remarks may be "only one guest will be charged next time" and "free dessert today". Awards can be set according to the specific situation of the restaurant.
Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.
Third, give special discounts to Mid-Autumn Festival packages.
In order to promote and create a Mid-Autumn Festival dining atmosphere, the restaurant has launched a new variety of Mid-Autumn Festival packages, and at the same time, in order to attract more customers to order, special discounts can be given to the Mid-Autumn Festival packages. To plan the content in detail, I won't describe it in detail here. It's just a reference for the theme activities.
Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.
Fourth, the customer speech on Mid-Autumn Festival night.
When customers are eating, the restaurant can tell them, "Who wants to go on stage and give a short speech for thirty or forty seconds?" . Those who get the warmest applause from everyone, today's dinner is free.
Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.
Verb (abbreviation of verb) special guest preferential activities
The restaurant issues VIP cards to important guests or specially designates which guests tonight. For example, the number 922 in the VIP card is the most important guest, with special services and discounts.
Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.
The following four themes, the theme of marketing plan planning, do not specify the operation content. You can operate it yourself according to the situation of the restaurant, so I won't go into details here. You can learn from the theme of Mid-Autumn Festival catering hotel marketing plan, and you can also come up with some good ideas according to the ideas here. There is still more than a month before the Mid-Autumn Festival, and you still have time to make detailed plans slowly.
Mid-Autumn Festival restaurant activity planning scheme 21. Activity purpose
Mid-Autumn Festival has always been a good opportunity for hotels and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression in the minds of consumers.
Second, the theme of the event
"The Mid-Autumn Festival is full of joy, and the gifts don't stop."
Third, the object of the activity
Carry out different Mid-Autumn Festival promotion activities for different groups of high school students and junior students to effectively take care of different groups.
Fourth, the activity time
Xx month xx day -xx month xx day
Verb (abbreviation of verb) activity form
Discount; Gifts; draw for a prize
The concrete content of intransitive verb activity
1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.
2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.
3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.
Seven. Activity advertisement
1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
Newspapers and local TV stations should also carry out publicity.
3. Distribute leaflets.
Eight, the sense of smell.
Let the fragrance of moon cakes and hotel culture attract guests into the hotel. Let the fragrance of moon cakes make customers smell the fragrance actively. Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.
Mid-Autumn Festival Restaurant Activity Planning Scheme III. Activity Purpose
Taking the Mid-Autumn Festival, a traditional festival of the Chinese nation, as an opportunity, through a variety of activities, let students approach the Mid-Autumn Festival, feel the homesickness of the Mid-Autumn Festival and the good feelings of blessing reunion, inherit the traditional culture of the Chinese nation, cultivate students' good Chinese literacy and stimulate their national pride. Cultivate students' subjective participation consciousness, practical ability and spirit of unity and cooperation in activities.
Second, the theme of the event
"The bright moon is in the sky, and the Mid-Autumn Festival is full."
Third, the activity time
65438+X month x day 0: 30-3: 30 pm.
Four. Activity content
1, "How much do you know about the Mid-Autumn Festival full moon" 10 Minutes Team Meeting
Ask students to collect knowledge and pictures about the origin, customs and food of the Mid-Autumn Festival, and get close to the Mid-Autumn Festival culture through a ten-minute team meeting.
2, enjoy the moon, moon cakes.
On the full moon night of Mid-Autumn Festival, I eat moon cakes with my grandparents, parents. Three generations compared their childhood moon cakes in terms of variety, taste, price and packaging.
3, parent-child making moon cakes (grade one)
Invite parents to walk into the campus, make moon cakes with big hands and small hands, and use this learning to make and taste moon cakes, so that children can deeply feel the sweetness of moon cakes and experience the joy of labor and sharing.
(Activity leader: first-year class teacher, deputy class teacher)
4. Thanksgiving and blessings during the festival (Grade 2)
Holding a beautiful Mid-Autumn Festival card, I sent a Mid-Autumn Festival greeting to the teachers and classmates on campus. When I got home, I sent Mid-Autumn Festival greetings to my grandparents, parents, uncles and aunts. The blessed person signs his name on the card, which is more than who sends the blessing. This activity not only exercised the children's courage, but also improved their oral expression ability.
(Person in charge of the activity: the second-grade principal and the deputy head teacher)
5. Do riddles (grade three or four)
Students design a beautiful riddle card according to the riddle provided by the teacher. Then hang riddle cards on lanterns and let the whole school guess riddles on lanterns, so that students can learn about Mid-Autumn Festival in solve riddles on the lanterns.
(Person in charge of the activity: the third and fourth grade class teacher)
6. Draw lanterns (fifth and sixth grades)
Students draw their favorite patterns on cardboard, crumpled paper and sponge paper, cut them out and stick them on lanterns. You can also sketch out your favorite style on lanterns. Make your own lanterns. And hang the painted lanterns on the promenade to render the atmosphere of the school Mid-Autumn Festival. This activity can not only exercise children's practical ability, but also feel the fun of festivals and their love for traditional festivals in China.
Mid-Autumn Festival restaurant activity planning scheme 4 I. Activity background
Mid-Autumn Festival is the second largest traditional festival in China, next to Spring Festival. On this day, every family has a reunion dinner, tastes moon cakes and enjoys the moon, and the festive atmosphere is everywhere.
On the night of Mid-Autumn Festival, the bright moon is in the sky, and the glory spreads all over the earth, and the owners get together, reflecting the harmonious atmosphere like a big family in the community.
Second, the activity preparation
(1) Activity theme: Mid-Autumn Festival, Happy Birthday.
(ii) Purpose of the activity
1, based on the well-known traditional festival "Mid-Autumn Festival", allows the owner to recall the happy scene of this Mid-Autumn Festival every Mid-Autumn Festival and create a good impression.
2. Through this recreational activity, the harmonious communication and cooperation between owners will be enhanced, a good first impression will be left, and a friendly and harmonious relationship between them will be maintained.
3. Enhance the influence and attraction of the community and establish a good image.
(3) Forms of activities: There are various forms of cultural and recreational activities with the theme of Mid-Autumn Festival.
(4) Activity target: the owners living in the community.
(5) Activity time: 20xx years 65438+1 October1.
(6) venue: a wide venue in the community.
Third, preliminary preparation
(a) Before the election
1. Take the initiative to mention this activity to the owner before the activity, and warmly invite the owner to participate.
2. Publicity in the form of posters.
3. Flyer form (optional).
(b) Preparatory activities
1. Publicize and mobilize the meeting before the event, determine the theme, mode, entertainment program and process of the event and send it to each employee, so that employees can know their tasks, and at the same time, they can clearly tell the owners what highlights and entertainment projects are, so as to attract the owners to actively participate.
2. Practice the lines and literary programs in actual combat by preheating, sum up the problems and then use them skillfully and naturally. Set up full-time hosts and conference staff to be responsible for different jobs.
3. Rehearsal, audio debugging and layout of the event site.
4. Arrange full-time venue layout.
5, the night before the event, held a mobilization meeting, summed up the publicity activities, clear the current division of activities and emergency plans.
6. Gifts used in the activity should be in place 3 days before the activity. Don't arrive at the day when the activity begins, there will be insufficient or insufficient gifts.
7. Look for children, elders and community owners with artistic expertise in the community and invite them. After the invitation, with the consent of the owner, prepare the program plan of the performance in advance and prepare it in time.
(3) Planning preparation
1. Website layout of required projects: banners, balloons, etc. Create a festive atmosphere.
2. Make gift packages and prepare gifts.
3, draw the activity site layout, exercise in advance.
Fourth, the activity design
On the stage, the host briefly introduced the origin, significance and other related information of Mid-Autumn Festival, so that the owners could tell about the previous or most unforgettable Mid-Autumn Festival and share their happiness and fun with you. The legend of Mid-Autumn Festival can be found on Baidu.
Arrange the children and the owners of the community to perform on stage, so that the whole activity will make the owners feel more valued and kind. After performing the program in residential areas, you can perform a singing program, that is, sing a song with the word "moon" (or sing poems or idioms related to the moon), invite several owners to fight, and win by giving gifts with the sung songs. Other participating families also give small gifts. Each family only needs to send one gift. According to legend, the quiet moonlight on the night of Mid-Autumn Festival can make women pregnant. Therefore, in some areas, every Mid-Autumn Festival, women will go out to bathe in the moonlight, hoping to have children early, which is called "depending on the moon". Companies can learn from this legend and invite newlyweds. Husband and wife come to power, I wish you an early birth.
In addition to rich programs, of course, there are interactive games.
Game 1: Solve the riddle on the lantern
"Lantern riddle", also known as "playing riddles", is a unique form of entertainment with rich national style in China, and it is a characteristic activity of Lantern Festival that has been circulated since ancient times.
Game play: Stick a piece of paper with a puzzle on it at the designated place in the community for the owner to guess. The owner will tear off the guessed riddle, check the answer to the riddle at the winning place according to the riddle number, and receive the corresponding gift after answering correctly.
Rules of the game: the participating owners must keep the torn paper intact and give it to the staff and give the correct answer. After verification, they can receive the corresponding gifts. Each participating car owner can participate up to 5 times, and registration is required when collecting prizes.
Game 2: "Qi Xin eats fruit together"
Think in one place and work hard in one place. Only with the concerted efforts of the whole family, Qi Xin, can the harvest be fruitful. Let's play a game "Qi Xin eats fruit together".
Game play: Mom holds the harvest fruit and stands in the designated position. Dad blindfolded the baby. After three rounds in the same place, he looked for the fruit in his mother's hand and ate it with his mouth under the child's language reminder. The first thing to eat is victory.
Rules of the game:
(1) The contestants must be three members of the whole family.
(2) Mom and Dad are not allowed to make any noise, and no one is allowed to touch the fruit with their hands. Otherwise, the competition will be disqualified.
Game 3: The Lord of the Rings
Game play: put the gift directly on the ground or on the designated stage, and the owner will throw a circle.
Rules of the game: the game is played from the designated venue 1. All kinds of gifts are placed at 8 meters, and the interval is adjusted according to the size of the gifts. Prepare 1 1 cm ferrule with diameter. At the beginning, everyone hugged five times and threw five times. Gifts are set completely in the circle and can be obtained after being verified by the staff. Pedaling or exceeding the starting line is a foul and the shot is invalid.
Note: the competition results of the above activities must be signed by the referee of this activity, otherwise it will be invalid, and the staff will confirm, distribute the winning papers and receive the prize at the designated place.
Mid-Autumn Festival restaurant activity planning scheme 5 I. Moon cake world
There are nearly 50 kinds of moon cakes made by manufacturers and brands inside and outside the province, with high quality and low price, which is an ideal world for buying moon cakes.
Second, shopping lottery to send moon cakes
1. Anyone who has shopped in 50 yuan in the supermarket before XX 17: 00 on XX can participate in the lucky draw.
2. With a valid shopping voucher, the lottery will be held once every time 50 yuan is full, and the part exceeding 50 yuan will be counted as the multiple of 50 yuan (the part with insufficient multiple will not be counted), with a maximum of 10.
3. Lottery method: 60 ping-pong balls are put in a lottery box, including 6 prize balls (1 first prize, 2 second prizes and 3 third prizes) and 54 empty balls. Draw one ball at a time, and winning or not depends on the ball drawn (only one ball can be drawn at a time, and the extra ball is invalid, which is counted as the number of times to draw).
If the winning ball is drawn, the prize will be cashed on the spot. The award is set to:
First prize: mooncake coupons worth 50 yuan.
Second prize: mooncake coupons worth 30 yuan.
Third prize: a mooncake voucher worth 15 yuan.
Shopping vouchers can only be used to buy moon cakes in our building within the specified time. If you don't think it's an automatic waiver, you won't cash it.
Third, the final of the mooncake eating contest.
Final: September 12 at 2 pm.
The preliminary competition will be grouped according to the order of registration, and the competition will be eliminated in groups. Each group takes 1 winner and enters the semi-finals.
The rematch will be divided into groups by lottery among the winners decided in the preliminary round, with 3-5 people in each group. The competition will be eliminated in groups, and each group will select 1 winner to enter the final.
The finals were held separately, and the winners of the first, second and third prizes were finally decided.
Rules of the game: Three moon cakes with the same size and stuffing will be provided in the building to see who can eat them all in the shortest time (subject to swallowing them and no obvious residue in their mouths after opening their mouths). Whoever wins will be disqualified. There is no limit to how to eat.
There are referees and referees in the competition, and the result of the competition is judged by the referee on the spot. In case of dispute, the presiding judge shall make the final decision (all participants who voluntarily sign up shall unconditionally obey the provisions of this article).
Awards and prize settings:
First prize: 1: first prize.
Two second prizes: one for each prize.
Mid-Autumn Festival Restaurant Activity Planning Scheme 6 The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China, and it is also the second largest traditional festival in China after the Spring Festival. Most of the folk customs of Mid-Autumn Festival are related to the moon. Enjoy the moon, Yue Bai, eat reunion moon cakes, etc. Whenever the moon rises in the Mid-Autumn Festival, set up a box in the open air and put moon cakes, pomegranates, dates and other fruits on the console table. After Yue Bai, the whole family sat around the table, chatting while eating, and enjoying the moon.
1, the number of moon cakes is the same as the number of booths and private rooms, in order to let customers get prizes;
2. The award-winning notice is one of many moon cakes (others are consolation prizes);
3. Insert a small flag on each moon cake, mark it with numbers (1, 2, 3 ...), and select their lucky numbers in the order of participating cards (write down the number of stops);
4. The staff will send their own moon cakes one by one, and the customers will eat the moon cakes themselves to find out the award-winning notice; Give other customers a consolation prize at this time.
The prize of the winning customer is all consumption, and the store pays the bill itself.
6. Mid-Autumn quiz: (Whether the answer is right or not, there are gifts)
Q: Why do you eat moon cakes in the Mid-Autumn Festival?
A: Because the Mid-Autumn Festival is mostly related to the moon, eating moon cakes means reunion.
Q: Why do people hang a moon in the sky instead of a pumpkin?
Answer: answer casually (mainly driving the atmosphere, focusing on participation)
Mid-Autumn Festival restaurant activity planning scheme 7 I. Promotion purpose
The consumption of moon cakes in Mid-Autumn Festival will drive the sales of stores, and the sales of moon cakes will be activated by the image of stores. It is estimated that the average daily sales volume will increase by XX%-XX% during the promotion period.
Second, the promotion content
1. Buy Mid-Autumn moon cakes and send Coca-Cola.
Buy more than xx Mid-Autumn moon cakes and send xxxML Coca-Cola X. (worth xx yuan)
Buy more than xxx yuan Mid-Autumn moon cakes and send xxxML Coca-Cola X bottles. (value xx yuan)
Buy more than xxx yuan Mid-Autumn moon cakes and send xxxML Coca-Cola X bottles. (value xxx yuan)
2. Gift basket: three grades: xx yuan, xxx yuan and xx yuan respectively.
Xx gift basket: Seven-Star Smoke+California Fun+Mid-Autumn Moon Cake with a value of xx yuan+melatonin.
Xxx yuan gift basket: double happiness smoke+bumper harvest dry red+Mid-Autumn moon cake worth xx yuan+brain relaxation.
Xx gift basket: value xx Mid-Autumn moon cake +xx tea+California prune.
3. During the promotion period (x, X-X, x), a box of exquisite moon cakes (worth xx yuan/box) will be given to anyone who buys over xxx yuan in our store.
4. Teachers will be promoted on "Teacher's Day" in X-X: All teachers who shop in X-X and spend money in xx will receive a beautiful moon cake or gift (worth about xx yuan) with their teacher ID card.
Third, integration and promotion.
1, media
On the music flow channel, the promotion advertisement is played every other day, x, x-x, x times a day, x seconds/time.
2. Shopping guide
Actively promote all kinds of promotional information in the "shopping guide" of X, X-X and X.
3. In-store broadcasting
From the opening of the store in the morning to the closing of the store, the relevant promotion information is broadcast every two hours.
4. Shop layout
(1) Off-site
A, do Mid-Autumn Festival publicity above the free bag cabinet.
B, protective frame, wall column packaging, paste some holiday color pages, create momentum.
C in the square, you can hang balloons and pull them vertically.
D, hang the banner of "xx Shopping Plaza, Happy Mid-Autumn Festival" at the entrance.
(2) the scene
A. Decorate the walls of main passages and slopes with self-adhesive stickers to enhance the festive atmosphere.
B. The whole store is hung with the flag provided by Coca-Cola Company.
C. In the moon cake area, the publicity of "Millennium Moon, Give Good Gifts" is put in the background and two columns; Coca-Cola promotions are posted on both sides.
D. Red lanterns are hung in the moon cake area.
5. Other support
Health products are on sale at xx%.
Groups can enjoy free delivery if they buy more than xxxx yuan or xx boxes of moon cakes.
Fourth, the promotion costs.
Media advertising fee: xx million yuan
Coca-Cola Series Gifts: X Million
On-site and off-site layout fee: xx million.
Mooncake fee: X million
* * *: RMB xxx million.
Verb (abbreviation of verb) concrete operation
1. xx-second advertisement of traffic channel entrusts our company to make xx advertisement, and the advertisement contents at different stages shall be specified in the advertisement contract; It is planned to be completed on X.
2. The purchasing department is responsible for drawing up the list of goods for shopping guide, and the marketing department is responsible for contacting xx Evening News Printing Factory for production; See the current production schedule for details.
3. The broadcast draft of the live broadcast is provided by the marketing department, and three publicity broadcast drafts are submitted to the broadcast room two days in advance.
4. Marketing Department and Art Group are responsible for the specific design of indoor and outdoor layout. What the company can do, the art group is responsible. If it can't be made, the art group will contact other units to make it, and the final typesetting will be completed by the art group. The administration department is responsible for coordinating the procurement work; The scheduled interior layout will be completed on X, X and X.
5. The purchasing department is responsible for introducing the mooncake manufacturers, and each manufacturer charges a promotion fee of more than xxx yuan. At the same time, it is responsible for making the moon cake price and market research plan, and completing the relevant plan before X.
6. The Engineering Department will arrange personnel to be responsible for the arrangement of power supply and the installation of lighting on site, which will be completed before X months.
7. The loss prevention department is responsible for loss prevention and theft prevention in the store.
8. The fresh food department is responsible for making exquisite moon cakes.
Matters needing attention about intransitive verbs
1. If it is difficult to coordinate the layout of off-site promotion with the Municipal Appearance Committee, it will only be promoted on the top of the free parcel delivery cabinet.
2. If the publicity on the traffic channel can't achieve the effect, you can choose to make supplementary publicity in newspapers and other media.
3. The marketing department should strictly follow up and correct any abnormality in time.
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