Before opening a restaurant, we should investigate from the following points: 1. Location factors statler, a famous hotel entrepreneur, once said that there are three reasons for his success: location, location and location. One of the main contents of market research is to choose an economically feasible location. This is mainly because catering products are different from other manufacturing products. Instead of transporting products from the place of production to the place where customers consume, they attract customers to eat in restaurants. Therefore, the location of the restaurant has a great influence on the success or failure of its operation. When choosing the location of a restaurant, priority should be given to the income, that is, "how much can I earn by opening a shop here?" Of course, the place where the guests gather is the best location for the restaurant. For example: shops gather, areas with many pedestrians, convenient transportation, concentrated residential areas and so on. The investigation of location factors is mainly to understand the following situation: 1. According to the characteristics of various lots, the location can be divided into eight categories: commercial center, residential community, near the station or traffic arteries, food street, concentrated places of enterprises and institutions, tourist attractions, economic development zones and suburbs. Analyze the characteristics of these benefits and find a suitable restaurant type. 2. Traffic facilitation procedures, the following four points should be paid attention to in the investigation of traffic conditions: the amount of railways, highways and other passengers in and out of the lot; The status of public transportation facilities in the city; Number of buses near the restaurant; Condition of nearby parking lot. In addition, we should pay attention to one point: that is, the possible impact of future urban construction on restaurant management. For example, a restaurant with a thriving business has set up an elevated road in front of it, which has brought inconvenience to pedestrians and caused its business to plummet. Therefore, when investigating the location factors before opening a store, you should also go to the planning office of the urban construction agency of the local government to understand the future development and construction of various sections. Second, the source market survey of the source market is to first understand the population, the number of households, the number of people in different age groups, the number of men and women, the number of various occupations, the proportion and the average income of the restaurant's source area (referring to the distance that people are willing to run to taste a product). In addition, we should also investigate the total number of floating population, age composition and economic income in the source area. On this basis, the specific catering consumption characteristics, levels, types and consumption intentions of potential customers in tourist areas are investigated and read more relevant knowledge, and then return to the list of investigation and analysis columns.